Ari - Local SEO Guy

You dont need a massive market to build a real business with SEO. You need a small one nobody is paying attention to. I picked 3 micro niches in the last year Local SEO Guy → #1 Free Local Citation Checker → #1 GBP Audit → climbing to #1 right now I spend $0 on Ads,

My SEO playbook is boring ->Find a keyword with 200 to 1000 monthly searches ->Build something useful around it ->Do the SEO properly ->Wait 7 times i did this. 3 times it worked. Proof 👇

The businesses getting the most calls right now aren't the ones ranking #1 for broad city terms. They're the ones showing up when someone 3 blocks away searches for exactly what they need. Stop fighting for the whole city. Own your neighborhoods first. Want me to check how your business shows up at the neighborhood level? DM me AUDIT.

Step 3: Your GBP needs to reflect this too. Post GBP updates mentioning the neighborhoods you serve. Upload photos geotagged from job sites in those areas. Respond to reviews and mention the neighborhood naturally. 'Thanks for choosing us for your kitchen remodel in Chandler' does more than 'Thanks for the 5 stars!' Every signal reinforces that you actually operate there. Not just claim to.

Your SEO agency is trying to rank you for 'plumber in Dallas.' There are 2,300 plumbers in Dallas. Know how many are in Lake Highlands? 12. Guess which keyword is actually getting my client calls 🧵

These three patterns kept showing up across almost every audit. Everyone talks about NAP and categories like that's the whole game. It's not. There's an entire layer underneath that actually controls how Google evaluates your listing and almost nobody is checking it.

Review corpus topic gaps. Google runs NLP topic extraction across your entire review corpus and builds a service affinity map from what customers actually mention. If you're a roofer and every review says "great guy, highly recommend" but nobody mentions "roof replacement" or "storm damage," Google has zero review level topical confirmation for your money services. Categories say what you do. Reviews are supposed to corroborate it. When that overlap is missing, competitors with fewer reviews but better topic diversity outrank you.

I built gbpaudit. ai 70 days ago to audit Google Business Profiles at scale. Today we crossed 1,200 signups. After going through that many profiles, 3 technical issues keep showing up that almost nobody in local SEO is talking about 🧵

That's the 20% nobody's doing. If you're serious about owning the map pack in your city, book a strategy call. We'll go through your profile live and I'll show you the gaps. Link in bio.

The website-GBP mirror. For AI Overviews, on-page signals (24%) now outweigh GBP signals (12%). Your services on GBP must mirror service pages on your website. Same names, same descriptions, same schema. LocalBusiness + Service + FAQPage JSON-LD on every page. GBP gets you the map pack. Website gets you the AI answer. You need both to win in 2026.

Every client I onboard has done 80% of their GBP work. Here's the 20% that actually moves rankings in 2026. Bookmark this 👇