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Most coaches lose their team before the season ends. Not because of bad X’s and O’s. Because of bad communication. Here are 5 mistakes coaches make and how to fix them. 🧵

Want a tougher team? Start here: 1. Stop rescuing them 2. Stop repeating yourself 3. Stop negotiating the standard 4. Stop accepting half-effort 5. Stop waiting for buy-in Toughness isn’t talked about. It’s built.

Just dropped: More footage of Kobbie Mainoo's winner 🤤🎬

@AdamJoseph @_classof92_ EXACTLY, completely ignoring the non-PK in the build up

If Arne Slot wants to complain about the Benjamin Sesko goal & wanted it overturned, go ahead. I'd have been ok with that, want to know why? Because then Curtis Jones would have been sent off under DOGSO for pulling back Sesko & preventing him from scoring with the original chance. VAR would have to review the entire attacking phase in the build up, which is standard protocol when disallowing a goal. It would have come under scrutiny as a missed foul in the build-up. Sesko's goal (which never had enough clear evidence to overturn anyway) was a better outcome for Liverpool than a DOGSO red card & penalty, for which Bruno Fernandes has a 85% success rate of scoring. Likely 2-0 down with 10 men sounds a lot worse than 2-0 down with 11. The bigger missed decision was Jones, not Sesko. Know when you've been outplayed, don't make excuses & try to claim being hard done by.

Just look at Neville and Carragher’s reactions every time Peter Drury went into full poetry mode during the Manchester United vs Liverpool goals… you can’t tell if they’re analysing the game or just enjoying the commentary 😭 x.com/dalezyyy/statu…

JOB DONE! ✅🇾🇪

KOBBIE MAINOO SENDS OLD TRAFFORD INTO FRENZY WITH THE MATCH-WINNING STRIKE. 🏟️

WHAT A GOAL!!!

20 years of coaching taught me 10 things about building winners. Most coaches never learn #7. [THREAD] 🧵

Amad comes on and immediately makes an unforced error 🙄 FFS

Lane Kiffin with an outside the box philosophy on culture building, the concept of environment as a strategy, and how people don't "buy-in" more than they 'belong': 🔓 The fastest way to change behavior isn’t motivation, it’s environment. Leadership is about creating the conditions where people feel safe, valued, and inspired. When the environment is right, performance doesn't need to be forced; it’s unlocked. 🌅 People don’t commit to a job, they commit to a feeling. If your environment makes them feel like they belong, they’ll want to show up. If it makes them feel managed, they’ll only show up when they have to. 🎨 The trajectory of a team is set long before the results show up. It’s shaped in the culture you tolerate, the standards you reinforce, and the environment you DESIGN every single day. The environment you create doesn’t just influence behavior, it determines identity. Once people see themselves differently, they develop different habits to align with that belief and push them toward their goals. 🎯

"You're not training with him anymore." A national team coach said that to one of my players. Her response was to drive 40 minutes further out so they couldn't see where we trained. 12 years with Alex Morgan. Rachel Daly through the Euros and into a World Cup final. Players I've worked with from USWNT, England, New Zealand, Canada. Zero injuries from over-loading. I've got every session logged. Every minute. Every shot count. The data's there. Yet for years, the only call I got from US Soccer wasn't "let's collaborate." It was "take that photo down, you're infringing copyright." Look. I get the legal side. I get the protective instinct. Orgs have to protect their athletes. But the same staffs who wouldn't pick up the phone would tell my players I was "overloading them," without ever asking what we'd actually done. The players knew the work. The staff was guessing. Some pro clubs still do it. Same playbook. Different decade. We're on the same team, mate. I want what you want, a fitter, sharper, smarter player who lasts. The 12 years with Alex isn't an accident. If I'd been a liability, she wouldn't have kept me around for one year, never mind twelve. The players figured out a long time ago that I wasn't trying to undermine anyone. Some staffs still haven't. I'm still here. Phone's still on. Refine refine refine.

10 things I wish someone told me in my first year of coaching. Most coaches learn these the hard way. Which one do you wish someone told you sooner? 1. The coach you are on your worst day is the coach your players actually remember. 2. You will care more about winning than your players do. That’s your first hurdle. 3. Your players know when you’re coaching for them and when you’re coaching for yourself. 4. Relationships come before results. 5. Every decision you make daily is either building your culture or breaking it. 6. The captain you pick tells your team exactly what you value. Choose wrong and you’ve already lost them. 7. The bench players decide if your culture is real or just a poster on the wall. 8. How you handle being wrong in front of your team will define your credibility more than anything you do right. 9. The player who challenges you the most will teach you the most. 10. The parent you ignore in year one becomes your biggest problem in year three. 11. The veteran coach down the hall knows things that will save you years of pain. Ask them. 12. Your life outside coaching will suffer if you let it. Protect it early. The sooner you learn these, the better coach you become. 🏆

Matheus Cunha with a STRIKE to open the scoring for Man United right before the half. 🔥

A quote from Julian Nagelsmann that’s always stuck with me is: '70% of coaching is social competence, 30% tactics.' The more time I spend in the game, the more I realise how true that is. It’s easy to get caught up in sessions, tactics, game models — but at the core of it, you’re working with people. And if you don’t get that part right, the rest doesn’t really land. For me, it starts with honesty and integrity. Players can see through anything else pretty quickly, so being clear and consistent matters. Then it’s about communication — not just talking to players, but actually listening. Giving them a voice, letting them feel part of the process. When players feel heard and have a bit of ownership, you see a different level of engagement. At the same time, there has to be standards. You can build strong relationships, but you still need to challenge players and hold them accountable. I’ve always liked how Jürgen Klopp puts it — being a friend, but not a best friend. That balance is important. At the end of the day, the relationships you build have a huge impact on both individual and team performance. So for me, it’s always about understanding and managing the person first — not just seeing them as a player. Always learning 🤝

This is brilliant.

• Clear penalty on Matheus Cunha by William Saliba — NO foul! • Saliba grabbing Altay Bayındır’s hand — NO foul + score. • Clear foul on Bryan Mbeumo denying a goal-scoring chance — NO red card. • Semenyo grabbing Dalot by the throat — NO red card. • Multiple handballs by Bournemouth in the box — NO penalty. • Lisandro Martínez goal wrongly disallowed for a “foul” that never existed — robbed us of 3 points. • Amad Diallo pulled and pushed in the box — NO penalty… same situation with Harry Maguire on the other end — penalty given. • Leny Yoro elbowed in the face — play on! • And then Lisandro Martínez gets sent off for actually trying to win the ball while Calvert-Lewin hands are all over his face. Same league, same rules… completely different decisions when it comes to Manchester United. This are just a few decisions that VAR got completely wrong against us this season and i have probably missed some, but you get the point — it’s Manchester United against everyone always. Make it make sense… 🤦‍♂️

Culture runs on shared words. “Handle hard.” “Next play.” “We over me.” Simple language. Clear meaning. Daily use. That’s how culture lives.

🗣️ Casemiro on his favorite chant at United: “When they chant my name, it’s the most inspiring feeling, but hearing ‘Country Roads’ before the match is so beautiful. I think that’s what really gets me going.” [@MUnitedFR]