Ian Paget | Logo Geek

This year I finished a book that has been in the works for years. It’s incredible to see an idea become reality & to see it become a success too. A dream come true! Available via Amazon. If you enjoy the book & want to support me, please write a review. amzn.to/47TgXD7

I've listened to the @Logo_Geek podcast ever since it started back in 2018. I've loved it ever since because it has interviews with some of my favorite logo designers ever. Never in my life would I think that one day I would get to be amongst those who are being interviewed there, but life has a way of giving back after you have put in the hard work and dedication. Thanks to Ian Paget @logogeek for the invite. You can listen to the podcast via first link in the comments.

4pm GMT today (in 4 hours) I'm doing a Live GeekOut session with one of my favourite designers, @BenLoizStudio, to discuss how he's redefined sports branding with a fresh perspective. Open for anyone to join the session live here: logogeek.uk/geekout

Time to reserve your username on.design 👀 on.design/claim?ref=logo…

I love designing monograms and lettermarks. It never fails to fascinate me how many different ways you can design a letter while it still being recognisable as that letter. Just look at these B’s.

Love seeing sketches like this! So much more skill needed compared to how we do it today. Imagine needing to draw every letter in a design manually? This is the pencil drawing ready for inking for Mercedes Benz anniversary logo, by Gerard Huerta.

"Radio Times recently unveiled its first major rebrand in over 20 years. Shaped by the brand's 100-year heritage, the new look has a distinctly retro feel inspired by its legendary archival design" creativebloq.com/design/logos-i…

When clients buy a logo, they really buy "process and expertise." This is a great example from @MihaiDolganiuc of what happens behind the scenes when designing a logo. Simplicity is harder than it looks!

Experts win more client work. Here’s how you can be seen as an expert: Show at least 3 of the same kind of project in your portfolio. All web designers have portfolios full of various websites projects. All brand designers have portfolios full of various brand projects. But a web designer who's an expert at working with construction companies has 3 or more websites for construction companies in their portfolio. A brand designer who’s an expert at branding fintech startups has 3 or more fintech brand projects in their portfolio. Better yet: A web designer who ONLY has 3 or more websites for construction companies in their portfolio feels like even more of an expert at working with construction companies than everyone else. A brand designer who ONLY has 3 or more brand projects for fintech startups in their portfolio feels like even more of an expert at working with fintech startups than everyone else. Showcase similar projects, and leave everything else out. When my agency chose to focus solely on design systems in year 6, we included 22 projects that had to do with design systems—and left out 67 website redesigns, mobile app builds, strategy engagements, branding projects, and everything else. (The next year, we broke $1M for the first time.) We view people who have done something more than everyone else as experts. Make your portfolio look like it.

So much going on with Black Friday, so likely sick of all the emails & posts, but if you’re not already using Logo Package Express, now’s the best time as they're doing a Pick Your Own Price offer until Monday. > gumroad.com/a/877376627 #LogoDesign #LogoDesigner #Branding

My first GeekOut session went sooo well!! Thank you so much to @stefhamerlinck for taking the time to share so much amazing advice ❤️

@JohnVesser Thanks John ❤️

@logogeek ❤️

First GeekOut session as part of MCA today at 7pm GMT. morecreativeacademy.com/logogeek/?affi…

Welcome to our live show! x.com/i/broadcasts/1…

Welcome to our live show! x.com/i/broadcasts/1…

@MihaiDolganiuc So many books use different categories btw :D - there doesn't seem to be a firm rule for naming. When I wrote my book, I needed to work out my own system, which is quite refreshing to do.

@logogeek Thank you, Ian. This just shows the diversity of terms we have in the logo design field. I've always classified logos like BBC, NASA and FedEx as wordmarks. A lot of clients however when contacting me, refer to them as logotypes, which I understand.

Designers, can we agree on these type of logos and terminology?

@MihaiDolganiuc FedEx is a wordmark for sure. NASA and BBC I consider different, as they are abbreviated versions of longer names.

@olegcoada @MihaiDolganiuc I agree. I never liked the idea of calling a symbol a logo, & referring to anything else differently. In my opinion, something becomes a logo if used to identify a company/product, so I'd define the top left as a Symbol just to simplify things, & there's sub categories of that.

@MihaiDolganiuc And all of these are LOGOS

@stefhamerlinck You've really mastered this! You can't tell at all it's AI, and it works so well too. Brilliant work.

Lots of fun creating this ad with AI for Alan.

Going LIVE later today, at 5:30pm BST with Michael Janda to discuss Imposter Syndrome. Any support will be appreciated! youtube.com/live/xJW_EKcoN… #GraphicDesigner #Freelancer