Dan Mall

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Dan Mall

Dan Mall

@danmall

I help $100K+ design agency owners make $1M and get their flowers in 33 steps. DM “MAKEMOREMONEY” for the map.

Get 33 steps to a $1M agency → Katılım Şubat 2007
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Dan Mall
Dan Mall@danmall·
I’m so proud of my Make More Money students that have been stacking wins in such a short amount of time. Some of last week’s highlights in our Slack #wins channel: 🚀 One member landed their biggest client since May ($30K in one deal). 💡 Another walked away from a $4K repeat client to protect their energy, and felt better than ever after. 🤝 Someone hired and paid their first team members and realized their business is now creating opportunities for others. 💰 Another secured $10K for a single project… a milestone they once thought was impossible. Different numbers. Different stories. But the same pattern: When you commit to growth, your wins multiply. What’s the biggest win you’re chasing right now?
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Dan Mall
Dan Mall@danmall·
All the people talking about “taste” are too scared to say the real word. Think about all the people the world has considered to have taste. Steve Jobs. Grace Jones. Pharrell Williams. Masaharu Morimoto. Joan Didion. Issey Miyake. Ava Duvernay. Jony Ive. Virgil Abloh. Rick Rubin. Anna Wintour. Spike Lee. Toni Morrison. Prince. Wes Anderson. Björk. And so many more. What do they have in common? An opinion. The people we think of as having the best taste are actually the people who have a strong and unique opinion. What was Steve Jobs’ taste? That‘s hard to answer. What was Steve Jobs’ opinion? That one’s way easier: that simplicity is the ultimate sophistication. If I was training a junior designer—or an agency owner—today, I’d tell them to forget about working on taste and instead show them how to develop an opinion. Here are the steps: 1️⃣ Live some life. You can’t have an opinion about the world without experiencing it. Travel. Work with people who don’t look like you or think like you. Eat unfamiliar food. Sit in rooms you weren’t invited to. Read outside your discipline. 2️⃣ Find the thing you believe that the world disagrees with. Jobs believed simplicity was worth more than features. Morrison believed Black readers didn’t need white translation. Abloh believed streetwear and couture could coexist. 3️⃣ Dream about what the world would look like if more people agreed with you. What you picture is your vision. The clearer it is, the harder to talk you out of it. 4️⃣ Make all your decisions based on that picture. An opinion creates a crossroad. Commit to the path less traveled. 5️⃣ Say your opinion out loud to as many people as you can, as many times as you can. Many will ignore you. Others will call it arrogant and stupid. Until enough people agree. Then they’ll call it “taste.”
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Dan Mall
Dan Mall@danmall·
This is a great case study and cautionary tale for value pricing. Sometimes your math is spot on and your client still walks because you miss the forest for the trees.
Ethan Brooks@alt_w_v_g

My wife mentioned a nice private school over dinner this week She said the campus was beautiful I asked what's the tuition She said we should look at it as an investment in him not a cost I made a note She said don't make a note I said I always make notes She said this isn't a deal I said everything is a deal She closed her eyes She said we'd discuss it Saturday I agreed Saturday 7:02am She came downstairs in her Saturday robe Coffee in hand I had my cargo shorts on The dining room had been cleared The projector was on The analyst was at the head of the table Quarter zip on, three iced coffees, a legal pad, and two laptops He had been there since 6:44am I texted him at 11:14pm Friday The text said dining room 6:45am bring the model He sent a thumbs up My wife stopped in the doorway She said what is this I said you said you wanted to discuss it She said this is not a discussion I did not respond She sat down anyway The analyst stood He said good morning ma'am She did not respond He sat back down A printed deck in front of each seat A fourth copy in case Slide 1 Tuition Schedule $38,500 per year Thirteen years $500,500 nominal Before escalators The school has raised tuition 4.2% per year for a decade With escalators $648,000 My wife said okay I said I'm not done Slide 2 Opportunity Cost Even before escalators $38,500 invested annually 10% nominal return S&P long-run average since 1928 By his eighteenth birthday $944,000 My wife said we can afford it I said I know that's not the slide Slide 3 Terminal Value at Age 65 $83 million She was quiet The analyst slid the sensitivity tables across the table 8% return $31 million 10% return $83 million 12% return $222 million She did not look She said this isn't about money I said it's always about money She said no it isn't I said then what is it about She did not answer She said you can't put a dollar value on his teachers his classmates his environment I said I can the analyst already did slide 6 He flipped to slide 6 She did not look She said the school is the best in the city I said best is a feeling She said it produces the best students I said the students were already the best before they got there She said our son deserves it I said our son deserves $83 million My son walked in He is five Dinosaur pajamas He looked at the projector He looked at the open deck on the table He looked at slide 3 He said are we modeling pre-tax or after-tax The analyst opened a new tab My wife looked at the ceiling He said what's the discount rate The analyst set down his pen She closed her eyes He said is this the same return assumption from the 529 conversation The analyst stopped typing He looked at me I did not say anything She stood up Sat back down He said dad can I help I said yes He pulled up a chair The analyst handed him a printout He started reading My wife watched him read She watched him for a long time She said his name He looked up She said do you like school He said the work is too easy and the kids don't ask questions She did not respond She looked at the ceiling She walked out of the room The analyst started packing up He said should I follow up Monday sir I said no follow up needed He'll be fine Sent from my iPhone

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Dan Mall
Dan Mall@danmall·
@alt_w_v_g I think your son made the best case for the private school when he said, “The work is too easy and the kids don't ask questions” about his current school. Your slides are correct but your wife is right.
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Ethan Brooks
Ethan Brooks@alt_w_v_g·
My wife mentioned a nice private school over dinner this week She said the campus was beautiful I asked what's the tuition She said we should look at it as an investment in him not a cost I made a note She said don't make a note I said I always make notes She said this isn't a deal I said everything is a deal She closed her eyes She said we'd discuss it Saturday I agreed Saturday 7:02am She came downstairs in her Saturday robe Coffee in hand I had my cargo shorts on The dining room had been cleared The projector was on The analyst was at the head of the table Quarter zip on, three iced coffees, a legal pad, and two laptops He had been there since 6:44am I texted him at 11:14pm Friday The text said dining room 6:45am bring the model He sent a thumbs up My wife stopped in the doorway She said what is this I said you said you wanted to discuss it She said this is not a discussion I did not respond She sat down anyway The analyst stood He said good morning ma'am She did not respond He sat back down A printed deck in front of each seat A fourth copy in case Slide 1 Tuition Schedule $38,500 per year Thirteen years $500,500 nominal Before escalators The school has raised tuition 4.2% per year for a decade With escalators $648,000 My wife said okay I said I'm not done Slide 2 Opportunity Cost Even before escalators $38,500 invested annually 10% nominal return S&P long-run average since 1928 By his eighteenth birthday $944,000 My wife said we can afford it I said I know that's not the slide Slide 3 Terminal Value at Age 65 $83 million She was quiet The analyst slid the sensitivity tables across the table 8% return $31 million 10% return $83 million 12% return $222 million She did not look She said this isn't about money I said it's always about money She said no it isn't I said then what is it about She did not answer She said you can't put a dollar value on his teachers his classmates his environment I said I can the analyst already did slide 6 He flipped to slide 6 She did not look She said the school is the best in the city I said best is a feeling She said it produces the best students I said the students were already the best before they got there She said our son deserves it I said our son deserves $83 million My son walked in He is five Dinosaur pajamas He looked at the projector He looked at the open deck on the table He looked at slide 3 He said are we modeling pre-tax or after-tax The analyst opened a new tab My wife looked at the ceiling He said what's the discount rate The analyst set down his pen She closed her eyes He said is this the same return assumption from the 529 conversation The analyst stopped typing He looked at me I did not say anything She stood up Sat back down He said dad can I help I said yes He pulled up a chair The analyst handed him a printout He started reading My wife watched him read She watched him for a long time She said his name He looked up She said do you like school He said the work is too easy and the kids don't ask questions She did not respond She looked at the ceiling She walked out of the room The analyst started packing up He said should I follow up Monday sir I said no follow up needed He'll be fine Sent from my iPhone
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Dan Mall
Dan Mall@danmall·
@MatthewMac58111 How would one know if they’re practice and learning the right things?
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Dan Mall
Dan Mall@danmall·
Chefs aren’t worried about whether their dish has good taste. They’re worried about which taste. 🧵
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Dan Mall
Dan Mall@danmall·
A beautiful story, told beautifully. Bravo @designertom. Find some time today to watch this.
Tommy Geoco 🇺🇸@designertom

There is a lot of slop on the internet. So I've spent more than $200k answering the question: What is taste? Not five minutes on cheap Twitter discourse, but consequential discovery. Our @ColinandSamir documentary is live today. If you care about slower, more human, more ambitious work, please watch it all the way through. That attention is what lets us keep making these. What I learned about taste from Colin & Samir isn't being discussed online right now.

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Mike Smith
Mike Smith@mikesmith187·
Type Twitter: I'm looking for something so unbelievably specifc and I'm having trouble finding anything that fits. Do any of you know of a super thick retro feeling typeface that is A SERIF version. I can find plenty of chunky retro sans but no serifs. Open to a flare too! THX!!
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Dan Mall
Dan Mall@danmall·
“Will I niche myself into obscurity?” I hear it from every agency owner I talk to. I’ll tell you what no one else will: You might. Here are a few tips to figure out exactly what the right market size is if you wanna run a $1M agency.
Dan Mall@danmall

x.com/i/article/2057…

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Dan Mall
Dan Mall@danmall·
This scene from the amazing movie Inside Out lives rent free in my head every day.
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mattmac
mattmac@MatthewMac58111·
@danmall That’s pretty fun but there is a “foundational taste” that cuts across what I would call “styles” - e.g. flat can be done with poor taste.
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Dan Mall
Dan Mall@danmall·
Today starts one of the toughest months I’ll have in a while. No one is hurt or unsafe and family is good. Just some trying days ahead. Please send thoughts, prayers, well wishes, spirit animals, and Doordash gift certificates!
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Dan Mall
Dan Mall@danmall·
But most of these are descriptive, not measurable. They don’t give us thresholds. Without thresholds, they’re not standards. They’re opinions.
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Dan Mall
Dan Mall@danmall·
Design has attempted equivalents: Gestalt principles WCAG guidelines The system usability scale Shneiderman’s 8 golden rules Nielsen’s 10 usability heuristics ISO standards for human factors Dieter Rams’ Ten Principles for Good Design etc.
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