Looper Insights

Peacock leads at $2.16M, but The Roku Channel staged an individual title coup with $1.76M. The differentiator? Hardware vs. Nostalgia. 📺🌊 Roku’s architectural edge wins the title; Peacock’s NBA play wins the week. Deep dive 👇 bit.ly/498uKIn #NBA #PeacockTV

ViX+ leads with $1.68M in $MPV™, anchored by a massive soccer trifecta. ⚽️ Meanwhile, Disney+ makes its Top-5 debut with a huge $622K play for College Baseball! ⚾️📈 Full report on Substack: bit.ly/4vy65qh #SportsBiz #StreamingWars #ViX #DisneyPlus #Substack

Prime Video takes the #1 App spot with a massive $212M+ $MPV™, while HBO Max sweeps the Top 3 Title rankings! 🚀 Who else dominated the U.S. home screen in March? Check out the full breakdown: bit.ly/4vyLHpe #StreamingWars #CTV #Data

HBO Max has launched in the UK. But what actually happened inside the CTV interface on day one? Some placements deliver immediate, high-impact visibility. The difference comes down to how it’s executed. Full report: bit.ly/414H887 #HBOMaxUK #StreamingIndustry

With $884K in $MPV™, their #F1 dominance is untouchable this week. We also saw big moves from @peacock , @VIX , and @TheRokuChannel 's volleyball surge! 🏐📈 Full report on Substack: bit.ly/48jPlsO #SportsBiz #StreamingWars #F1 #AppleTV #Substack

The "Specialist Era" is here! ⚽️🏆 ViX+ is our Sports Streamer of the Week, with $588K in $MPV™. Their #LigaMX dominance officially outpaced the racing giants at Apple TV. Watch the 90s report & see the rankings on Substack: bit.ly/3PruD3Z #StreamingWars #ViX #F1

Who is the first-ever "Sports Streamer of the Week"? 🏆 The data is in. Peacock crushed it with $1.06M in $MPV™, but Apple TV is closing the gap with a masterclass in F1 prominence. 🏎️💨 Read the full report and watch the breakdown on Substack: bit.ly/47dpmD8

🏈 What actually gets sports events seen on connected TV? Our new report - The Sports Streaming Playbook: Key Tactics for a Knockout Sports Campaign - analyses how events like the Super Bowl compete for visibility across CTV platforms. Get the report: bit.ly/3PpgtA6

📺 Which streamers dominated connected TV visibility in February? Our latest U.S. Streamer of the Month report reveals the streaming apps and titles capturing the most valuable promotional placements across major CTV devices. Read the report: bit.ly/472jBYS

As the prominence debate grows, we analysed how PSBs measure up against global streaming services across TV device ecosystems in the UK and Germany. Who actually owns prominence on the TV interface? 👉 bit.ly/46TUxTH

Who will control #sports #streaming in 2026? We surveyed 59 industry professionals to see where power in #sportsmedia may be shifting 👉 bit.ly/4aZCEW7 The results reveal some surprising signals including how executives view live sports, AI, and YouTube’s future role.

NBA All-Star Game 2026. USA vs World format. We reviewed how NBC and Peacock were surfaced across major CTV devices - and quantified where exposure concentrated. Full report on Substack: bit.ly/479Slrg #NBAAllStarGame #SportsStreaming #SportsMedia

Super Bowl LX + Milan Cortina Winter Olympics 2026. Same day. We reviewed how NBC + Peacock were surfaced across major CTV devices and operator interfaces - and quantified where exposure concentrated. Full report on Substack: bit.ly/3OHvj4D #SuperBowlLX #Olympics2026

A very Happy #Easter to our colleagues, clients and followers!

HBO Max has been knocked down into second place, another major #streaming #App stealing the top spot for their #digital #merchandising performance in February. Find out who in this #Merchandiser of the Month: looperinsights.com/merchandiser-o… lnkd.in/e2rbyNzm

Which major #streaming #App has knocked HBO Max from the top spot, jumping into first place for their #digital #merchandising performance in January? Find out in this #Merchandiser of the Month: looperinsights.com/merchandiser-o…

Want to know which #Entertainment #Streaming Apps had the very best #Digital #Merchandising Highlights of 2022 on the major U.S. Connected TV Device platforms? Download our report here: looperinsights.com/digital-mercha…

Now that the #festive period is through, we're relying on the #streamers to keep us #entertained this month. What new releases are you most excited about? variety.com/feature/whats-…

What are your #streaming predictions, folks? 2023 is going to be an interesting one for #digital #entertainment, and we'll be keeping the closest eye on all of the #streamers #merchandising performance: variety.com/2022/digital/n…

If you're a #Platform, you need to know what #promotional tactics your competitors are using to increase #views, #subscribers or transactions. We've got you covered: looperinsights.com/looper-insight…