I said it on drop 1 of SS26, and now saying it again with drop 2 of SS26... The best SS launch night to date. An insane growth and the greatest feedback on socials/in stores.
The quality, the production, the execution is at it's highest and I cannot wait for everyone to receive their orders today all over the world.
These collections are decided upon 18 months prior, so doubling down on a theme and location, a graphic journey is daunting and risky, but with a solid team, over a year of effort and focus, a well executed campaign, ecom flow and in-store activations, the work shows for itself.
Much love, onto the next.
@sweettea_papi Women’s section fr has the whole color wheel. Men’s is restricted to: Black, Grey, and then abstract colors like Neon Green & Orange
I need earth tones, nice browns