Łukasz Bączek

27.8K posts

Łukasz Bączek

@Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

Poland Katılım Ocak 2015

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Łukasz Bączek@Lu_Class_·22 Ağu

🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.

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Łukasz Bączek@Lu_Class_·46m

@AdamJoseph This is probably some kind of cabaret 😉

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Adam@AdamJoseph·1h

@Lu_Class_ That account is completely shameless. Their 'exclusives' make me chuckle though.

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Łukasz Bączek@Lu_Class_·1h

It's incredible that this account is once again posting completely made-up numbers. This time, it's the number of shirts sold.

The Touchline | 𝐓@TouchlineX

👕🚨 𝗡𝗘𝗪: Most football shirts sold in 2025 per club! 1️⃣ Real Madrid — 3,133,000 2️⃣ FC Barcelona — 2,940,000 3️⃣ PSG — 2,546,000 4️⃣ Bayern Munich — 2,377,000 5️⃣ Inter Miami — 2,166,000 6️⃣ Boca Juniors — 1,933,000 7️⃣ Manchester United — 1,855,000 8️⃣ Flamengo — 1,677,000 9️⃣ Chelsea — 1,422,000 🔟 Al-Nassr — 1,281,000

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Łukasz Bączek@Lu_Class_·9h

🚨 AFC Bournemouth announces a new multi-year partnership with Hummel, marking a club-record kit deal that will see the Danish sportswear brand become the club’s official kit supplier for the next five years. Hummel will replace Umbro.

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Łukasz Bączek@Lu_Class_·2h

FC Shakhtar Donetsk and the Ukrainian licensed operator working under the BETON brand have signed a cooperation agreement. Under the terms of the three-year contract, the brand receives the status of the club’s title sponsor.

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Łukasz Bączek@Lu_Class_·1d

Sponsors origin 🌐 🟪 Aston Villa 🇬🇷/🇲🇹 Betano 🇩🇪 Adidas 🏴󠁧󠁢󠁥󠁮󠁧󠁿/🇦🇺 Trade Nation 🇪🇬 El Gouna Red Sea ⬜ Tottenham 🇭🇰 AIA 🇺🇸 Nike 🇺🇸 Kraken 🇺🇸 BetMGM 🇨🇳 Alipay+ (🇸🇬 Ant International)

Łukasz Bączek@Lu_Class_

🚨 All signs point to Aston Villa replacing Spurs in the Big Six next season. Spurs' sponsorship revenue (£99.5m) will plummet following relegation, and key sponsors will be able to terminate their contracts. If Villa qualifies for the UCL, their commercial clout will only grow.

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Łukasz Bączek@Lu_Class_·1d

For this reason, Adidas will pay £90 million next season. £80m ➡️ £90m

Premier League@premierleague

Champions League qualification secured for 2026/27 🏆 Congratulations, @ManUtd 🔴

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Łukasz Bączek@Lu_Class_·1d

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Łukasz Bączek retweetledi

Premier League@premierleague·1d

Kobbie Mainoo is @ManUtd's matchwinner! 🪄 They edge a five-goal thriller over rivals Liverpool at Old Trafford

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Łukasz Bączek@Lu_Class_·1d

@Hands0meBastard @espenstrand @KeslerSZN @AVFC_News @villareport @theavfcfaithful There won't be a miracle. They have a tough schedule until the end.

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djw1882 🏴󠁧󠁢󠁷󠁬󠁳󠁿@Hands0meBastard·1d

@Lu_Class_ @espenstrand @KeslerSZN @AVFC_News @villareport @theavfcfaithful Are you aware that Spurs haven't been relegated?

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Łukasz Bączek@Lu_Class_·1d

as the club's training kit sponsor. The partnership is estimated to be worth around £2m. In addition, the club has signed several global partnerships with well-known brands, worth £1m+ per year.

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Łukasz Bączek@Lu_Class_·1d

Villa saw a significant increase in revenue last season thanks to its deal with Adidas. The club has renewed and improved its sleeve sponsorship deal with Trade Nation, worth £4m a year. In January this year, Villa announced a short-term agreement with El Gouna Red Sea

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Łukasz Bączek@Lu_Class_·1d

Sponsors origin 🌐 🟥 Manchester United 🇺🇸 Snapdragon (Qualcomm) 🇩🇪 Adidas 🇺🇸 DXC Technology 🟥 Liverpool 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Standard Chartered 🇩🇪 Adidas 🇺🇸 Expedia 🇫🇷 AXA

Łukasz Bączek@Lu_Class_

Man United's revenue from key sponsors will be £160m this season compared to Liverpool's £150m. The Red Devils are expected to announce a new sleeve sponsor and training kit sponsor next season. The club will also earn an additional £10m from Adidas if they qualify for the UCL.

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Łukasz Bączek@Lu_Class_·1d

@JEX295 Yes, they are reportedly expecting a fee of around £65m-£70m per year from their new sponsor.

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JR@JEX295·1d

@Lu_Class_ Standard chartereds last season

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Łukasz Bączek retweetledi

Łukasz Bączek@Lu_Class_·1d

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Łukasz Bączek@Lu_Class_·1d

@OKane_98 That remains to be seen. The Nike deal was also expected to be worth around £100 million a year, but in reality it was to more than £50 million a year, according to @SportBusiness

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Paul@OKane_98·1d

@Lu_Class_ Liverpool earn over £100m from adidas

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Łukasz Bączek@Lu_Class_·1d

@AdamJoseph That's right. With the return to the Champions League, finding a sponsor to replace DXC Technology and the company that replaced Tezos, which featured on last season's training kits, shouldn't be a problem.

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Adam@AdamJoseph·1d

@Lu_Class_ Big key feels like re-establishing commercial growth & year on year Champions League qualification. If they can do that, they stabilise financially & can spend in line with their revenues etc.

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Łukasz Bączek retweetledi

Spomotion Analytics Motorsport@SpomotionA·1d

At the team level, McLaren Mastercard leads all Formula 1 teams in the number of U.S.-based partners. Atlassian Williams ranks second, while newcomer Cadillac F1 currently has the fewest U.S. partners as it builds its commercial platform. Audi Revolut F1, another 2026 entrant, remains in an early phase of partnership development. Among individual companies, the largest U.S. brands represented in Formula 1 in 2026 include Amazon, Google (Alphabet), and Berkshire Hathaway (Duracell). Technology companies account for more than 46% of all U.S.-based partners in Formula 1, while consumer-focused companies represent a further 24,8 %. For more information on partnerships and sponsorships in Formula 1, visit: spomotionanalytics.com

Spomotion Analytics Motorsport tweet media

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Keşfet

@AdamJoseph @ManUtd @Hands0meBastard @espenstrand @KeslerSZN @AVFC_News @villareport @theavfcfaithful