5th season with @FinishLineRT incoming 💥
lovely week spent getting to know new teammates. looking forward to the year ahead 🙌
a big thank you as always to everyone who makes this possible 🙏
📸 @fullbeansahead
Our colours. Our identity.
Proud to reveal the Smurfit Westrock Women’s Cycling Team jersey for the season ahead — staying true to our traditional red and black.
🔴⚫️
Same colours. Same intent. Ready to race. 🚴♀️🔥
🚴♂️ Partnership Announcement 💪
We’re proud to welcome @4Endurance as the Official Nutrition Partner of the Smurfit Westrock Cycling Team.
All products are Informed Sport tested, giving our riders confidence to train, race, and recover at the highest level.
#4Endurance
Proud to welcome @Mavic & @SchwalbeUK back as wheel & tyre sponsors of the Smurfit Westrock Cycling Team 🙌
Mavic support us with Cosmic SL45 race wheels & Ksyrium 30 training wheels, while Schwalbe, our longest standing partner keep us flying on Pro One & One tubeless tyres
Great to welcome 4iiii & Wahoo back as returning partners of the Smurfit Westrock Cycling Team 🙌
With 4iiii power meters driving smarter training & sharper racing & Wahoo continuing as our trusted pedal system partner, our riders have all the tools they need to perform
Proud to welcome back MI Supplies, Stormtech, Love Espresso, and 200° Coffee as returning partners of the Smurfit Westrock Cycling Team 🙌
From off-bike leisurewear to keeping the team fuelled with quality coffee all season, our partners play a vital role in supporting us.
We’re pleased to welcome Madison Cycles & Freewheel.co.uk back as a returning sponsor of the Smurfit Westrock Cycling Team.
Supporting the team with Lazer Helmets, Madison Eyewear, Shimano equipment & Finish Line USA lubes — welcome back 👏🚴♀️
#MadisonCycles#FreewheelUK
🎄✨ Merry Christmas from all of us!
Thank you to everyone who’s supported the team this year, staff, partners, and supporters.
We hope you enjoy a well-earned break and we’re excited for what’s ahead. 🎁🚴♀️
We’re looking for ambitious, dedicated, and team-oriented riders to join our elite program.
If you’re looking for UCI-level competition and development opportunities — we want to hear from you.
Big news. We’re heading to Dalby.
We’re the Presenting Partner of the 2025 British Gravel Championships! This year's event takes place in September, in North Yorkshire’s legendary Dalby Forest.
Gravel is about freedom, grit and sometimes, going full gas with your mates. This event brings it all together - world-class racing, a festival atmosphere, and riders of all levels celebrating everything we love about the sport.
We’ll be there soaking it all in, connecting with the community, and supporting the Ribble Outliers as they take on the best in the country and go after that national jersey on home soil.
See you in the forest.
#BritishGravelChamps#RibbleOutliers#GravelRacing#DalbyForest#AllGritNoQuit#RibbleCycles#RideYourWay#GravelLife
ULTRA-RACE. As ridden by Smurfit Westrock. Raced at the sharp end.
Engineered with ultra-lightweight carbon, aero-optimised shaping, and elite-level geometry, it’s built to go fast - and stay fast.
#ULTRARACE#SmurfitWestrock#NoCompromise#BuiltToRace#RibbleBikes
🎬 WELCOME TO HELL
This isn’t a highlight reel.
It’s the truth behind one of Britain’s most brutal road races.
We followed Smurfit Westrock Pro Cycling as they took on the 2025 CiCLE Classic — the dust, the doubt, the teamwork, the grit.
Not just how they raced.
Why they raced.
A Ribble x Smurfit Westrock film
🎥 Watch now
Enjoyed spending the last 3 weekends in Belgium. Love racing on @RibbleCycles new Ultra-Race, it rides like a dream 👌 Always a pleasure to spend time with teammates and grateful to @FinishLineRT for all the support and opportunities as ever 🙏
📸 Wim Van Tendeloo
We’ve been testing out the new @RibbleCycles cycles Ultra Race with great success.
3 road race wins already this year including the epic testing ground of @ciclewomens
The bike is now available so head over to Ribble Cycles to check out the team edition model.