Luke Whitehead
298 posts
@Luke_Whitehead
Marketing. Spurs fan. You probably know me as the winner of the 1995 'South Buckinghamshire District' 1500m (under 15s).
Impressed with @CoSchedule again. First, I found a small bug in their platform: it was fixed in less than a week. Second, the kindly sent me their CEO's book and a thank-you note. These people know how to work with their community and customers. Great job!
The real problem is spending too much money on the short-term activation stuff. Programmatic and paid search is not enough to generate growth for #brands. #marketing ow.ly/fB1r30lG7dA
The 4 Forces of Marketing Operations & Technology chiefmartec.com/2018/08/4-forc… — a discussion of the ideas around this model #MarTech
Create a customer-centric #onboarding (not product centric) process that moves the customer closer to their ideal outcomes. Ie. rather than just teaching them how to use the tool, move them through the process of using your tool to get measurably closer to reaching their goal.
