Lukas Andersson
363 posts

Lukas Andersson
@Lurrree
founder @tryablo, making slides actually fun to make
Stockholm, Sweden Katılım Eylül 2014
323 Takip Edilen46 Takipçiler

My alma mater, Chalmers University of Technology did a rebrand and it's really bad.
I don't like to dunk on other people's work, but this is just off on so many points. The main new element is the tilted A in the wordmark, derived from their motto Avancez (Advance).
While it makes sense conceptually, I think it's really poorly executed. The school is almost 200 years old, institutions carry weight, and that needs to be reflected. This just totally misses the mark. And then there is the color.
The launch was so poor many believed the emblem had been removed entirely (in many places it had), so a few hours after launch they switched back to the emblem icon on socials.
While the design is underwhelming, there's another lesson here in how you present a rebrand. Chalmers mainly changed its digital surfaces without clearly explaining where and how the emblem, wordmark, and logomark would be used. They did clarify after the fact, but by then it was too late.
About 2,000 students have signed a petition to revert to the old logo.

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@OliverMolander Because they pay the pure api cost
Instead of 20x max subs
And don’t use mcps through Claude code to effectively test instead of racking api costs
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Every new AI design tool is literally rebuilding Figma with code-backed layers, and I get the appeal.
But somewhere in that translation, the canvas becomes the bottleneck.
Pseudo-classes, animation states, conditional rendering, CSS variables, things that live naturally in code don’t have a home on the canvas.
So you end up with a “code-first” tool that still can’t fully express code.
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@BoringBiz_ You are making work with Ai that someone will ask AI to summarize=
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So you are using AI to write your resume to apply for a job where HR will use AI to screen the resume?
Then the first round interview will be done on HireVue where an AI will review your answers?
And once you are on the job, you will use AI to write your emails and reports, while your boss will use AI to summarize that report?

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@BoringBiz_ Ai startup still using spreadsheets, would scare me
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@BoringBiz_ Until you end up watching sports you don’t even like just for the status
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Recently grabbed coffee with a senior VP at a very well-known private equity firm
Well above $2M in net worth. Not enough to fully retire but can walk away for a better work life balance if he wants to
Just had a kid few months ago and now struggling to decide between continuing this career path or shifting to something that would let him spend more time with family
I asked him what is keeping him at the current firm, beyond just money
His answer was simple: "Insecurity. I might look back in 10 years and feel bad knowing that my friends are buying their second vacation homes while I walked away to chase an easier life. Whatever job or title I have next would not earn me the same respect"
That is when it really hit me
A lot of people stay in high-performing careers, not even because they need the money, but rather because they are used to a certain level of status and respect from people around them
This only gets worse as you move higher up the ladder and start spending time around people at the same level in terms of career or wealth
I asked him if he was okay if I posted this on my X and sought advice on what my followers would do.
He agreed.
So I am genuinely curious: what would you do if you were in his situation?
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@_Kanevry I like it, I will, but feels like we could further
This still isn’t realtime as streaming happens, its declarative
Humans have eyes that’s how we notice multiplayer, the ai needs that layer
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