Lyden Foust

Check out the latest article in my newsletter: Dunhumby's 2026 Retailer Preference Index Out Today - Convo With Author Erich Kahner linkedin.com/pulse/dunhumby… via @LinkedIn

Dutch Bros: How a Drive-Thru Rebel Is Redefining America’s Coffee Market linkedin.com/pulse/dutch-br… via @LinkedIn

Check out the latest article in my newsletter: The Man Behind The Mobility Grid: Mobile Data 101 With Andy Moncla linkedin.com/pulse/man-behi… via @LinkedIn

Check out the latest article in my newsletter: Marketshare Masterclass: Tony Tsonis - Using CTV Awareness Campaigns To Increase Conversion 8% linkedin.com/pulse/marketsh… via @LinkedIn

Check out the latest article in my newsletter: The 9-Step MasterClass On Retail Localization With Karlyn Mattson linkedin.com/pulse/9-step-m… via @LinkedIn

You can't build strategy for a number - it won't listen!

Historically retailers have been more data rich and sophisticated than brokers and property owners. This is changing with tools like Placer.ai and Spatial.ai who help analysts from firms like TSCG leverage data to guide retailers.

Upcoming podcast alert! I spoke with Ken Gronbach who wrote the excellent demographics primer: Upside. Listening to you realize quickly we default to "snapshot" thinking rather than looking at our customers as evolving through a timeline.

I often talk about how property owners can land more tenants with PersonaLive. But sometimes the real value is about identifying a tenant who is NOT the right fit for the customer base. Even if that is a big name tenant.

I heard Richard Webber was the guy who took all the pictures for MOSAIC UK. Turns out it was true... With a twist. He actually took the pictures BEFORE making the classification! Which ends up being useful in verifying that the machine (kmeans) did a good job of classifying.

If you are in a service business, like an agency - time is money. And if you can cut down time on understanding the client's best end customer and delivering profitable campaigns to those exact people it has bottom line impact on client results and agency profitability.

There are four laws to ACTIONABLE customer profiling. 💡 Quantifiable 🎯 Targetable 🗺️ Mappable 🔍 Distinct

When a CMO enters a new role, first step should ALWAYS be to understand the target market. Unfortunately most of the time all you get is anecdotes like "suburban Moms with kids". Luckily PersonaLive helps you codify, segment, and rank your entire customer database in 30 minutes.

The new episode of Retail: Recorded is live! You can listen here: bit.ly/3zWDIK1. I had the pleasure of chatting with @LydenFoust, CEO of @spatialAI about how his company collaborates with brands to identify their top customers. #ColliersRetail #Podcast #CRE #AI

The more young men live to bless their grandchildren the better life decisions they'll make.

@jeremympryor Cold training & extended breath holds.

What’s an underrated health practice you think more men should take up?

Customer List Segmentation: The Fastest Path To Greater ROI youtu.be/0nuWvBKBmr8 via @YouTube

@m0wry The count of monte cristo movie is better than the book.

Prove me wrong: every movie made from a book is worse than the book, therefore, no movie should be made from a book.

@jeremympryor I disagree with Elon. You can't forget characters have a story arc. Hoping over 6 seasons the characters become who Tolkien wrote them to be. The men become brave. Galadriel becomes more wise.

😂😂😂 😭😭😭 I think what is most disappointing about propaganda being woven into any story is how it destroys its re-playability I can kind of handle being preached at once but i can’t watch it again and I so wanted this to be a show for the ages. 😭😭😭

Go get 'em today @Bengals