Lyden Foust

1K posts

Lyden Foust

Lyden Foust

@LydenFoust

Co-founder @spatial_ai | @techstars alum | ethnographer | urbanist | protopian

Katılım Ekim 2011
217 Takip Edilen402 Takipçiler
Lyden Foust
Lyden Foust@LydenFoust·
You can't build strategy for a number - it won't listen!
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Lyden Foust
Lyden Foust@LydenFoust·
Historically retailers have been more data rich and sophisticated than brokers and property owners. This is changing with tools like Placer.ai and Spatial.ai who help analysts from firms like TSCG leverage data to guide retailers.
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Lyden Foust
Lyden Foust@LydenFoust·
Upcoming podcast alert! I spoke with Ken Gronbach who wrote the excellent demographics primer: Upside. Listening to you realize quickly we default to "snapshot" thinking rather than looking at our customers as evolving through a timeline.
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Lyden Foust
Lyden Foust@LydenFoust·
I often talk about how property owners can land more tenants with PersonaLive. But sometimes the real value is about identifying a tenant who is NOT the right fit for the customer base. Even if that is a big name tenant.
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Lyden Foust
Lyden Foust@LydenFoust·
I heard Richard Webber was the guy who took all the pictures for MOSAIC UK. Turns out it was true... With a twist. He actually took the pictures BEFORE making the classification! Which ends up being useful in verifying that the machine (kmeans) did a good job of classifying.
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Lyden Foust
Lyden Foust@LydenFoust·
If you are in a service business, like an agency - time is money. And if you can cut down time on understanding the client's best end customer and delivering profitable campaigns to those exact people it has bottom line impact on client results and agency profitability.
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Lyden Foust
Lyden Foust@LydenFoust·
There are four laws to ACTIONABLE customer profiling. 💡 Quantifiable 🎯 Targetable 🗺️ Mappable 🔍 Distinct
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Lyden Foust
Lyden Foust@LydenFoust·
When a CMO enters a new role, first step should ALWAYS be to understand the target market. Unfortunately most of the time all you get is anecdotes like "suburban Moms with kids". Luckily PersonaLive helps you codify, segment, and rank your entire customer database in 30 minutes.
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Lyden Foust retweetledi
Jeremy Pryor
Jeremy Pryor@jeremympryor·
The more young men live to bless their grandchildren the better life decisions they'll make.
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Jeremy Pryor
Jeremy Pryor@jeremympryor·
What’s an underrated health practice you think more men should take up?
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Lyden Foust
Lyden Foust@LydenFoust·
@m0wry The count of monte cristo movie is better than the book.
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m0wry
m0wry@m0wry·
Prove me wrong: every movie made from a book is worse than the book, therefore, no movie should be made from a book.
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Lyden Foust
Lyden Foust@LydenFoust·
@jeremympryor I disagree with Elon. You can't forget characters have a story arc. Hoping over 6 seasons the characters become who Tolkien wrote them to be. The men become brave. Galadriel becomes more wise.
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Jeremy Pryor
Jeremy Pryor@jeremympryor·
😂😂😂 😭😭😭 I think what is most disappointing about propaganda being woven into any story is how it destroys its re-playability I can kind of handle being preached at once but i can’t watch it again and I so wanted this to be a show for the ages. 😭😭😭
Jeremy Pryor tweet media
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