M&C Saatchi Performance

🚨 One week left to register for M+C Saatchi Open House 2026! M+C Saatchi Open House is our free global online training programme, open to absolutely anyone. 🗓️ Registration closes 28 Feb 👉 Sign up before the deadline and join our global cohort: hubs.li/Q044lQ0d0

"Your next AI-powered answer is likely to come with a sponsored message attached and the industry should stop pretending this is surprising." Bijal Shah gives up the lowdown on what LLM Ads will mean for brands in this Campaign Asia piece here: hubs.li/Q042q8MN0

As we watch this LLM era unfold, one thing is clear: Transparency isn't optional! Bijal, Shah weighs in on what happening, from Open AI's announcement to what marketers can expect. Read it all here: hubs.li/Q042f_ZP0

The best customer experiences are invisible. Partha Sharma went on stage with a all-star panel at IDS in Bangalore last week to unpack how AI can help brands remove friction across journeys. Thank you to IDS for having us!

Here’s the thing about winning at Ramadan marketing campaigns: brands need to tune in to consumer emotions, behaviours, and expectations to break through the noise. Curious how to actually connect with Indonesian consumers this Ramadan? Check out the video with Nachiket Desai.

In Indonesia, where shoppers are savvy, price-sensitive, and digitally engaged, marketers face both an opportunity and a challenge in 2026. Read more: hubs.li/Q03WBLcC0 And thank you to MMA Indonesia and Marketing TNT for the feature.

In last month's Performance+ session with SplitMetrics and Moloco, we dissected how to turn re-engagement into one of the strongest drivers of ROI.

 Listen to Arti Shah’s from Moloco, and the other panelists insights on demand here: hubs.li/Q03SY8mk0

Join us on Nov 18 for an engaging panel at Splitmetric’s App Growth Week 2025. 👉 Save your seat now: hubs.li/Q03RZ5Jn0 Lauren Park, our Global Head of ASO, will talk on the 2026 Skill Map: UA, ASO & Growth in the AI Era alongside an expert panel.

We’re joining Splitmetrics for their App Growth Week 2025 – AI Edition delivers. It’s a complete, expert-built toolkit to scale your app smarter and faster. 📅 Nov 18–20 | 💻 Online | 🎟️ 100% Free 👉 Save your seat now: hubs.ly/Q03Qckjg0

We asked one of our “Minds Behind the Machines” what role can AI play on ASO and how we can use it to empower marketers. Read of what our Global Head of ASO, Lauren Park, has to say about it: hubs.li/Q03PqTJD0 #aso #agenticai #ai

In a new piece for The Drum, Dane Buchanan, our Chief Data & Analytics Officer, breaks down why the measurement stack is broken and what marketers can do to finally fix it. 👉 Read here: hubs.li/Q03NGzf50 #Measurement #MMM #Attribution #MediaEffectiveness #MCSaatchiOneView

Jakarta, are you ready? Join us on October 16 at Alice by Tom Aikens, The Langham for Mobile Mix & Mingle, hosted with our friends at Adjust and Jampp. Seats are limited. Request your spot now: hubs.li/Q03MvgS70

NYC, we’re coming for you! ✨
Our very own Megan Price is taking the stage at the Jampp + YouAppi + Affle event to unpack what’s next in Mobile & CTV. Think smarter data, sharper storytelling, and brand growth that converts. Don’t miss it: hubs.li/Q03Mvf8Y0

This Diwali isn’t just about discounts. From Amazon & Flipkart to quick commerce and creators, the festive battleground is shifting fast. Are your campaigns ready? 👉 Read our latest article: hubs.li/Q03LsFjV0 #Diwali2025 #RetailMedia #MarketingStrategy #Ecommerce

Acquisition alone won’t cut it. Users churn, campaigns lose momentum, and budgets vanish. That’s why we partnered on Singular’s Retargeting Report, a practical guide to turning re-engagement into long-term value. 
👉 Access the report: hubs.li/Q03L5ZLc0

Catch us live on our Seize the Moment Performance+ Series:
“How to Build Your Year-End Funnel”, packed with data-driven insights straight from Meta.
 Register now: hubs.li/Q03JtKfP0 📆 Date: Sep 30th 🕒 Time: 10:30am BST
 Can’t join live? We’ll send you the recording.

The golden age of advertising? Maybe it never existed. In his latest piece for Campaign Asia, our CEO Kabeer Chaudhary unpacks the myth of marketing’s “good old days”, and why chaos is the new normal (and that’s not a bad thing). 👉 Read it here:
hubs.li/Q03w95B60

We’re thrilled to announce our wins at the e4M Programmatic Awards in India with Urban Company and MPL! A special congratulations to Sandesh Gupta for being honored as the Programmatic Marketer of the Year! hubs.li/Q02QntCx0

Big insights! Roshat was recently featured in *Campaign*, discussing how the rise of AI in search could challenge Google's dominance. Curious to see the full insight? Click the link below and read the full article! hubs.li/Q02PDSL10

We're thrilled to share that we've been named finalists for the Marketing Excellence Awards in Indonesia by Marketing-Interactive! A huge shoutout to our incredible clients—Grab, JULO, and JobStreet by SEEK—who have been a big part of this journey with us.