Market Disruptors

Brian shares why he started The General’s Army and what happens when you shift from building for yourself to building community. It is about connecting like-minded people, sharing hard-earned lessons, and not letting fear stop you from starting something new.

Brian talks about the trade-off between being liked and being effective. In some industries, being polarizing is not a bug, it is the business model. He explains why owning your own distribution gives you freedom that sponsored paths never will.

Bitcoin is permissionless money. I just sat down for an interview with Brian Deegan about permissionless living. He went from hauling around a dirt bike in an old truck to building a massive movement and living life on his own terms. This conversation is a masterclass in taking control, taking risks, and owning your path. Drop a comment and tell me what you think. youtu.be/Hbfc9SJoXDY

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(8/8) We touched on something really important in this clip and I want to unpack it. A monetary reset is when the government says, "We'll buy or sell gold at a fixed price." Let's say $25,000 per ounce. They could do the same with Bitcoin at $1 million. There's one massive inflation event that destroys the old debt. If you're holding bonds, you get wiped out because your nominal dollars stay the same but your purchasing power gets destroyed. Then the system resets on sound money. This is exactly what happened after WWII. They kept bond yields locked at 2.5% to 3.8% while inflation ran 15% to 20% in some years. Bondholders got paid back in dollars that were worth way less. Now Trump's talking about gold-backed treasury bonds. Bessent said he wants a seat at the next Bretton Woods. Are they teasing a reset? Will they actually do it? I don't know. But the fact they're even discussing it tells you where this could be headed.

(7/8) Fiat currencies are the Titanic. Gold and Bitcoin are the lifeboats. You might've missed the pre-sale price. But the ship is still sinking. 70% of Americans own zero precious metals. Most have no Bitcoin. This isn't a trade. It's a decade-long trend driven by monetary debasement. The question is simple: if the ship is going down and they’re selling seats on the life rafts, do you care how much the tickets were a year ago?

(6/8) In 2020, gold ran from $1,200 to $2,000 in three months. Bitcoin sat flat and Bitcoiners panicked. Then Bitcoin woke up that summer and went from $10K to $60K in three months. Now we're seeing the same pattern. Gold and silver are running. Bitcoin's consolidating. I think the big print happens in the next 12 to 18 months. And when it does, Bitcoin doesn't go to $120K. It goes to $400K. Patient money wins.

(5/8) Here's something most people don't realize about our financial system: Money gets created when banks make loans. The loan is the asset on the bank's balance sheet. The dollars you get are the liability. So debt becomes the collateral for more debt. If you try to pay it all down, the collateral disappears and the system collapses. That's why they can never stop printing. It's not a choice. It's how the system works. Dollars are just another IOU in a long chain of IOUs. Gold and Bitcoin? They settle with no counterparty. No debt. No promises. That's why gold is soaring right now. And when you understand this, it becomes easy to predict where things are going.

(4/8) Most people don't know this, but China's been building something for years. A new financial system outside the dollar. It works like this: gold for settlement, Chinese yuan for liquidity, and they've set up currency swap lines with 32 countries. The U.S. isn't part of it. Here's why that matters. When you settle in paper, you need trust. When you settle in gold, you don't. Countries are choosing metal over promises. That's the real reason gold hit $4,600. And I don't think we're done yet.

(3/8) People are arguing right now about Fed independence. Here's the thing: the Fed isn't independent. It never was. Monetary policy serves someone. And it's not Main Street. Scott Bessent said it best. Monetary policy should align with national strategy, not banking interests. We're fighting for energy, resources, and the future. The Fed will print to keep the system alive. Not to protect your savings.

(2/8) Check out this chart Larry showed me that explains exactly what's going to happen with the dollar. Every time bank reserves cross below that exponential curve, they print money. 2008: printed. 2020: printed. 2025: started printing again. It's not random. It's the math of a debt-based system. You can't shrink forever without something breaking. So they print to keep it alive. And every time they print, your dollars get diluted. We just dropped below the line again, which is why Larry thinks we're heading into the third "big print" in the next 12 to 18 months. Possibly trillions. The people who understand this are moving into gold, silver, and Bitcoin. The people who don't are holding cash.

My conversation with @LawrenceLepard about "The Big Print" and why the Fed is trapped (a thread...) (1/8) The bond market runs on trust. When trust breaks, the market breaks. Gold just hit $4,600. Silver's up 150% in a year. Central banks are buying gold faster than they have in decades. They see what most people don't: this system needs more printing to survive. And printing has consequences. Most people will ignore this until it's too late.

What if no one controlled our monetary protocol? History shows us why we shouldn’t leave centralized control of money in the hands of the government, and our founding fathers left us dire warnings about the dangers of a central bank. A nation is merely the sum of the individuals it contains. I went to DC to speak to political leaders about Bitcoin to help them understand why centralized control of money should be cast away, for the good of Americans as well as the good of the world. I believe we have a duty to engage in politics where it is helpful to build a better world for our families, our local communities, and our nation as a whole. And Bitcoiners have gained so much ground already. To those who choose to stay engaged, keep up the good fight

Everything you've been taught about retirement is based on a system designed in the 1930s. That world no longer exists. As such, you need a different strategy. Here's the strategy I use that replaces 40 years of traditional saving: Step 1: Strategic accumulation You need to acquire Bitcoin. There are two main approaches, and both work: 1. Lump sum buying: If you have cash sitting around earning nothing in savings accounts, or money in underperforming investments, you can deploy it all at once. This approach captures more upside if Bitcoin rises quickly, but requires more conviction and risk tolerance. 2. Dollar cost averaging: Take a portion of each paycheck and automatically buy Bitcoin every two weeks or every month. This smooths out volatility and removes the emotion from timing. Many people prefer this because it feels less risky and builds the habit systematically. Don't overthink which method is "better" — both have worked extremely well historically. Step 2: Strategic leverage through collateralized lending After approximately 5 years of Bitcoin appreciation, you'll have significant equity built up. Instead of selling your Bitcoin (which would trigger massive taxes), you borrow against it. Here's how collateralized lending works: You keep ownership of your Bitcoin. It never leaves your control. But lending platforms will loan you cash using your Bitcoin as collateral, typically at rates between 8-15% annually. The loan-to-value ratios are conservative — usually 50% or less of your Bitcoin's value. This means even if Bitcoin drops significantly, you're not at risk of liquidation. You can access this liquidity 24/7 from anywhere. Unlike real estate, where refinancing takes months and massive paperwork, you can get liquidity against Bitcoin in minutes from your phone. Step 3: Tax-free cash flow that never depletes your principal This is the part that seems too good to be true, but it's completely legal and wealthy people have done this with other assets for decades. The money you borrow is debt, not income. Debt is not taxable. So you get cash to live on without paying a single dollar in taxes. That's how the wealthy avoid taxes (legally). And here's the beautiful part — your Bitcoin keeps growing while you're borrowing against it. Because Bitcoin has historically grown at 50%+ annually while borrowing costs are typically 10-15%, you have a positive spread of 35%+. Your asset grows faster than your debt costs. This means next year, your Bitcoin is worth even more. You can borrow another $100,000+ for that year's expenses, and still have growing equity. You never have to sell. You never pay taxes. Your principal never depletes. In fact, your wealth keeps growing while you're living off it.

2011: Bitcoin hit $30 then crashed to $2. Everyone said "see, I told you it was a bubble". 2013: Bitcoin hit $1000 then crashed to $200. "Definitely a bubble this time". 2017: Bitcoin hit $20k then crashed to $3k. "Ok now it's really dead". 2021: Bitcoin hit $69k then crashed to $15k. "Crypto winter, it's over". Today: Down 15% in the last 30 days "I told you, it's over." The same people that said "I told you so" are the same people that say "I wish I bought at $15k". No you don't. Because when it was $15k you were saying it was going to zero. And every single time there's a pullback, you never buy. Human nature never changes. People want to buy tops and panic sell bottoms. Then they tell themselves they would have been smart enough to buy the dip. But the dip only looks obvious in hindsight. In real time it feels like the end of the world. The people who actually got rich from bitcoin weren't trying to time the market. They understood the fundamentals and held through volatility. They understood fixed supply vs infinite money printing. They understood network effects. They understood 50-year technological cycles. And they bought bitcoin not because the price was low, but because the value proposition was obvious. There will always be another dip. There will always be another crash. There will always be another "crypto winter". And there will always be people saying "this time is different" and "it's really dead now". But the fundamentals keep getting stronger, adoption keeps growing, and Institutional buyers keep accumulating. Meanwhile retail investors will keep waiting for the "perfect" entry point that will never come. The perfect entry point was when you first learned about bitcoin. Regardless of the price. Because if you understand why bitcoin exists, price volatility becomes irrelevant. You're not trading, you're accumulating. The people saying "I wish I bought at $1" will be saying "I wish I bought at $100k" when it's $1 million. And they'll be saying "I wish I bought at $1 million" when it's $10 million. Because they don't actually understand what bitcoin is. They just see price movements. Understanding comes first. Then conviction. Then accumulation. Then wealth. Skip any step and you'll keep wishing you acted when it was "cheaper"."

“CRYPTO” IS DEAD. THERE IS NO ALT SEASON COMING (because there is no second best) Smart money has moved on from “crypto” and knows basically all crypto tokens are affinity scams riding the coattails of Bitcoin. The vast majority of these “alternative blockchain technologies” are insider-launched, pseudo-decentralized tokens designed to extract value from users who don’t understand what makes for a sound monetary protocol. Trying to trade against insiders who can manipulate these tokens in various ways is a recipe for disaster. Bitcoin on the other hand is a totally scarce, thermodynamically sound, decentralized, neutral reserve asset, defended by real world energy channelled through the most powerful computing network in the world via Proof of Work hashing. Be sure you know the difference.