Moz

What are grounding searches? Tom Capper talks through how to influence AI search results by exploring out-of-model responses and some classic SEO and PR tactics you may already be familiar with. #barnacleseo #whiteboardfriday

Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit to boost visibility and build audience trust. mz.cm/4bXOf7e

Most brands are invisible to AI. Here’s how to fix it. 👇 ✅ Research the specific prompts your customers use. ✅ Identify the domains AI models cite most frequently. ✅ Secure brand mentions in high-context publications. Is your brand being cited? mz.cm/3NQPih4

This is your sign to plan your #BrightonSEO agenda. The Moz team is turning up this year 🔥 Don't miss these talks, roundtables and keynotes from the team. Bookmark this post, and see you all in Brighton! 🏖️

Should we use AI to create content? "Yes, but there’s a caveat. The problem isn’t AI, but how you use it. AI is terrible at strategy but great at execution. If you expect LLMs to come up with solutions and basically do your job, you won’t get great outputs." Read @chimammeje's full article on the Moz Blog 👇 mz.cm/3NWtMb0

AI Search starts with a prompt. But do you know which prompts matter to your business? You can now do your prompt research in Moz Pro. Easily find prompts related to your business, build a data-driven content plan, and stay visible wherever your customers are searching. ✨ Discover the prompts relevant to your brand or industry. ✨ Prioritize your strategy with an organic snapshot including Search Volume, Difficulty, and Search Intent. ✨ Shape your content strategy by exporting prompt lists. ✨ Monitor your progress by tracking these prompts in AI Visibility with a single click. Grab AI prompts related to your industry in 3 simple steps: 1. Open Moz Pro Prompt Suggestions. 2. Enter your brand or niche. 4. Export your list of prompts to find new content opportunities. Done. 🚀

@antonmccoy fab!

@Moz It got sorted :-)

Hi there @Moz I'm trying to sign up, however step after I try and create a profile isn't working. If it helps there is a JS error 'Pendo could not be initialized'.

@harpreetchatha_ yup!

According to Ahrefs only 0.007% of all domains have a DR of over 80 🧂

@AirOpsHQ back atcha!

@Moz 'ppreciate ya @Moz

AI search isn't just for the web giants. Research from @AirOpsHQ shows that 74% of ChatGPT citations go to sites with a Domain Authority under 80. While big brands get the mentions, smaller, high-intent pages are winning the actual citations. The door for mid-authority sites is wide open because success comes down to answering the fan-out queries ChatGPT generates behind the scenes. Are you optimizing for these follow-up questions yet? Read the research mz.cm/4lFQFf9

@calebknox_19 That's a good point! Metrics tell us what happened, but mood tells us what’s going to happen. Our hope is that by digging into how the machine works, you can spend less time guessing and more time managing client relationships.

@Moz Most miss the point. Google's "thinking" is just pattern matching. Our #1 churn predictor isn't SEO metrics—it's client mood. How does this help read that?

You can’t optimize for AI search if you don't know how Google thinks. 🧠 Tom Capper walks through 10 fan-out categories Google uses to expand a single search query into a full AI Overview. #whiteboardfriday

@JiangL77779 @prerender Hi there, sorry to hear that you're having trouble logging in. You might want to clear your browser cache and try again. If you're still stuck please reach out to our help team help@moz.com

@prerender @Moz I can't log in because it shows a 525 error.

Tom Capper leads the search science team at @Moz, one of the longest-standing tools in the SEO space. This week on the podcast, he talks about: - The problem with citations as a KPI - Why you should invest more in digital PR - & OpenAI's decline

Download the digital Whiteboard with all 10 fan-outs from the Moz Blog moz.com/blog/10-fan-ou…

How does Google AI Overview expand a single query? 10 ways, actually. Tom Capper breaks down all 10 fan-out types you need for better prompt research. mz.cm/4djjEUb

Hey there, while building new content on your own site is still important, we do know that LLMs rely on grounding searches for out-of-model responses that prioritize high-authority external platforms (like Wikipedia, LinkedIn, or YouTube), and barnacle SEO is a well-known and effective tactic for influencing these searches. This isn't so much about the links as about being mentioned in these places.

@Moz for out-of-model responses where barnacle seo is listed - does earning links on high-authority pages consistently outperform building new content?

ICYMI: LLMs use both training data and real-time web searches to answer queries. Learn the difference between in-model and out-of-model responses in this popular Whiteboard Friday with Tom Capper.

📋 You've got a notes app full of SEO tool ideas. A bulk keyword checker, a custom crawl dashboard, or SERP tracker that actually works the way you need it to. And every single one is still waiting for the right moment to become real. Here's what's changing: SEO pros are now building and shipping their own tools in a weekend, without writing a single line of code from scratch. @Moz's VP of Revenue Jonathan Berthold put together a step-by-step vibe coding toolkit that walks you through his exact process, from idea to working product: 🔵 Prompts for no-code Python scripts 🔵 A lightweight web app with a secure backend 🔵 An LLM prompting checklist to debug faster No dev skills required. Just your idea and the right prompts. If there's a tool you've been waiting to build, this is the guide that finally makes it happen. 👉 hubs.ly/Q046YJYg0 #SEO #VibeCoding #SEOTools #AITools #SearchMarketing

@bighouseburning @screamingfrog on it!

@screamingfrog @Moz It is, indeed! Jamie or someone at @Moz need to fix the link to her author profile though - it 404s! 🤪

The Dark Side of AI No One Talks About - moz.com/blog/dark-side… on @Moz

The noise surrounding AI search is loud, but the path forward is (perhaps)surprisingly grounded in SEO fundamentals. In her popular Whiteboard Friday, Chima Mmeje shares six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead. Does your 2026 marketing strategy include: - Building entity clusters that cover the full query fan-out - Optimizing for agentic AI and autonomous search - Doubling down on E-E-A-T, with proof Are you feeling validated? Or are you tearing up your 2026 strategy? t.co/gcziOFKZxC