MSR Communications

Honored to win a Communicator Award (@commawards) for our crisis comms work at MSR! When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust. #CrisisComms #CommunicatorAwards

AI is stalling because organizations can't safely use their own data. Client @tonicfakedata's Adam Kamor shares his expertise w/ @kpodnar to break down why privacy is now the bottleneck for AI & what it takes to fix it. 🔗: bit.ly/4tyx17m #EnterpriseAI #DataPrivacy

Successful AI initiatives and rollouts aren't purely top-down mandates; nor are they solely bottom-up experimentation. They're both. The top-down piece matters because alignment has to start somewhere. Executive teams need to look at the landscape, make a call that this is the direction, and cascade the message clearly: "This is where things are going. The business needs to adapt." But mandates alone don't drive adoption. You can tell people to use a tool. You can't make them use it well. That's where the bottom-up energy comes in. Every organization has people who are already experimenting: building their own workflows, testing new approaches, pushing boundaries before anyone asked them to. They're staying up late because they're curious, not because they were told to. That energy is an accelerant. The trick is recognizing it and channeling it, while making sure not to squash it with heavy-handed governance, nor to ignore it because it doesn't fit the official roadmap. Top-down alignment sets direction. Bottom-up enthusiasm provides velocity. One without the other stalls.

New episode of the Larridin AI Impact podcast. Russ sat down with Bask Iyer (former Global CIO at Johnson & Johnson, Honeywell, VMware, and Dell, now CEO of BaskMind) to talk about what AI accountability actually requires at the enterprise level. What they cover: → Why most enterprises don't know which AI agents are running or who authorized them → The framework that cuts nine-month POCs down to one month → Why having the same tech stack as your competitors isn't a strategy → The CFO test: if AI saves time but the bottom line doesn't move, something's wrong Full episode out now. Link in comments 👇

Work sprawl leads to context sprawl. When your team collaborates across 17 different tools (project trackers, docs, communication channels), your data is fragmented. Your processes are inconsistent. Your institutional knowledge is scattered. Any system trying to synthesize information, answer questions, or automate workflows needs context to work accurately. If your context is scattered across a dozen tools with inconsistent data quality, the outputs will be wrong. Confidently, plausibly wrong. Garbage in, garbage out. Same as it ever was. This is why consolidation matters. Fragmented context produces fragmented results.

Earned media matters more in the AI era. @muckrack found ~84% of AI citations come from earned media sources, with journalism driving a major share. Strong PR continues to help shape how brands are discovered. Contact us to see how we can help. 🔗: bit.ly/3PA6N6n #PR

Your executives are often more powerful than your company page. A recent @Inc piece reinforces what we see every day: buyers trust people more than brands. Executive voices drive reach, credibility, & real business opportunities. via: bit.ly/4tWHt9r #SocialTrends

Excited to share our double win awarded by The @commawards! 🏆🏆 The recognition highlights our work helping clients earn impactful interviews in The Wall Street Journal and Newsweek. #CommunicatorAwards #PRFirm #PublicRelations #Media

Great podcast feature for our client, @AbbyConnect’s CEO on @SLUpodcast, where he shared insights on AI + customer experience. 🔑 takeaway: Transparency when customers are speaking with an AI on the phone builds stronger trust. Full Episode🔗 bit.ly/4tdZX4g

You wouldn't measure a startup the same way you measure a mature company. So why measure early-phase AI investment the same way you'd measure mature deployment? Early phase: cost avoidance, risk reduction, foundation building. The value is in what you prevented, not what you created. Mid phase: acceleration, capability building, proficiency gains. The value is in what's compounding. Mature phase: competitive separation, revenue capture, defensible advantage. The value is in what competitors can't replicate. Match the measurement to the maturity.

@fahima_haque Congrats!

Some professional news! I've learned so much on National, but I'm absolutely thrilled to join Special Sections: nytco.com/press/new-edit…

Assertive brand messaging doesn't just fail to persuade. Research shows it can actively backfire. When audiences feel instructed rather than invited, they stop evaluating the cause and start questioning the brand's motives. #PublicRelations #BrandReputation #Authenticity

You can’t control every online conversation, but you can influence the signals AI learns from. A recent @muckrack article is a good reminder: consistency in messaging keeps LLMs accurately reflecting your brand. That’s the role of strategic PR. 🔗bit.ly/48LGssD #PR

@sandrafphoto @CNN Congrats!

Tremendously excited to share that I will be joining @CNN this summer as a video editorial intern at their global headquarters in Atlanta! #WBDlife

What sounds clever internally can land very differently in public. The recent moment involving Nike ahead of the Boston Marathon is a reminder that context & language matters. Having a PR team helps ensure messages land the way they’re intended. 🔗 bit.ly/3R08OZN #PR

Just because AI can fill a gap doesn't mean it always should. AI generates the what. Communicators provide the how and the why. Strategy, judgment, and trust aren't features; they're soft skills no AI can replicate. #SoftSkills #PRStrategy #PublicRelations

Most brands focus on the big campaign moment. Reputation is built in the everyday ones. A smart piece from @SpinSucks reinforces what we see every day: small, repeated exposures build trust long before someone is ready to buy. #PR is a long game. 🔗 bit.ly/4tmgJil

Storytelling as a buzzword is everywhere right now, but doing it well is still rare. A new piece from @commPRObiz highlights the gap between producing content and building narratives that actually stick. That’s the real work and power of PR. 🔗: bit.ly/3OMqCa6 #PR

Most enterprises have an AI policy. But most enterprises cannot verify if it's being followed. From our conversations with IT and security leaders: → "We just make sure the employee knows the policy, and then trust" → 629 AI apps discovered in a single environment → Sensitive data flowing into unsanctioned tools The gap between "policy exists" and "policy is enforced" is where compliance risk lives. Larridin provides browser-level visibility into AI usage, real-time data protection, and governance analytics segmented by team, department, and risk level. Trust is good. Verification is better.

The secret to AI ROI isn't the software; it's the leadership. Marlene Cosain, HR director of our client, @AbbyConnect, was recently featured in @HRDailyAdvisor on building an AI-ready workforce. 🔗Read more: bit.ly/428UMr4 #AI #FutureOfWork #HRTech #TechPR

@rwoolington @NBCNews Congratulations!

Thrilled to start this week as a senior enterprise editor @NBCNews! So excited to join this amazing team and dig in ✨