Master The Workflow

For years, post workflows have been held together with duct tape and desperation. Plugins break, scripts fail, and no one remembers how it actually works. It’s time for something better. Part 3 of The Invisible Shift in Post: 🧵👇 bit.ly/44Aqksw

AI is "restoring" lost Magnificent Ambersons footage that was destroyed in 1942. That's not restoration. That's fan fiction with a very expensive algorithm.

1/ The film industry is being disrupted faster than at any point in my 40-year career. AI isn't coming. It's here. And most people aren't ready. 2/ I've been through every major tech shift in this industry. Analog to digital. Film to Avid. I consulted for Apple on Final Cut Pro before it democratized editing. Every single time, the same lesson: adapt or get left behind. 3/ Right now Netflix is threatening to sue ByteDance because AI can generate unauthorized Stranger Things scenes. Studios are integrating AI into production pipelines. Post workflows are being automated. This is happening NOW. 4/ Throughout my career I've always felt the need to help fellow creatives understand what's coming. Not hype. Not fear. Just: here's what's real, here's how to work with it. That's why I built AIography. 5/ Story first. Tools second. Learn AI filmmaking from someone who's actually made films for 40 years. Not someone who discovered editing last Tuesday. Founding Members: $29/month, locked for life. 🎬youtu.be/gioHMNBnV0s 🚀skool.com/aiography

SAG-AFTRA endorsed the Trump admin's AI framework. The union and the White House agreeing on something. About AI. In 2026. Stranger things have happened, but not many.

Seedance 2.0 tutorial wave just hit. Everyone's excited about timeline prompting. As an editor, I want to cut where my gut tells me, not guess about timestamps. But I get why people are into it.

AI doesn't replace editors. It makes everything editing. Pre-production? AI generates options. Someone has to choose. Production? AI creates shots. Someone has to sequence them. VFX? Someone has to make it serve the story. Everything becomes post.

From the co-creator of Master The Workflow... The next chapter.

"It's Likely Over For Us" In one week: A Deadpool writer said 'it's likely over for us.' The MPA called it 'massive infringement.' And a Pirates of the Caribbean director made a whole movie saying 'F*** AI.' Meanwhile, 54,000 people submitted AI videos to an awards show. The future is… complicated. New AIography Newsletter Out Now!

Professional NLEs haven’t kept up. The rest of the creative world is automating, streamlining, and moving faster. Post? Still exporting XMLs and naming clips by hand. Part 5 is live: Automate the Grind, Elevate the Craft tinyurl.com/nhdcppvs #filmediting #postproduction

Something’s happening in post-production, and it’s bigger than any codec update or software release. Check out the first installment of a 6-part series on the next evolution of post-production for film and television.📣 The Invisible Shift in Post bit.ly/3F056tN

🎬 Shoutout to the unsung heroes of post-production: Assistant Editors! They're the organizational ninjas and creative powerhouses behind the scenes. 🥷✨ #FilmEditing #AssistantEditors #BehindTheScenes #Teamwork #FilmIndustry

I just published Editing’s Backbone: Celebrating the Assistant Editor medium.com/p/editings-bac…

🎬 Got questions about becoming an assistant editor for Film & TV or our courses? Just visit mastertheworkflow.com & click the chat bubble in the bottom right. 💬 Ask your question, hit send, and JumpCut (our new chatbot😎) will get you answers in seconds.

The Editor’s Taskbook offers invaluable tools to streamline workflows and help set realistic schedules. Its modular structure allows users to tailor the guide to suit the specific needs of their projects and teams. cceditors.ca/taskbook/

"Editing is brutalist architecture." I love that quote! Check out the rest of Oscar-nominated editor, David Jancso's interview on Art of the Cut! (links in the replies) @borisfx @ACEFilmEditors @thebrutalistmov READ: bit.ly/AOTC-BRUTALIST… LISTEN: bit.ly/AOTC-BRUTALIST…

In my 17-year career, I've never heard someone talk to editors about money. Time to change that. buildmyeditingcareer.beehiiv.com/p/let-s-talk-a…

Tension in editing. Anybody need the cheat code? Nick Emerson, editor of "Conclave" on Art of the Cut. Links to the entire interview in the replies. @borisfx @ACEFilmEditors @conclavethefilm

Merry Christmas & Happy Holidays from Master The Workflow! Here's wishing everyone an excellent and joyous 2025!

I Blew a Disc in My Back! Wow, that was painful! 😫 Feeling a bit better now, but that’s the reason why this week’s newsletter was a couple of days late. Despite that, I managed to get it out, and once again, there’s a ton of news popping in the creative AI space. I encourage everyone to check it out. bit.ly/4frckmx Here’s what is covered: Featured Stories: • Clean AI Video Model Set to Launch in Early 2025, Targeting Hollywood Clients • Google’s Veo 2 Challenges OpenAI’s Sora with 4K AI Video Generation • The Rise of AI-Powered Entertainment Studios: A New Frontier in Content Production • Kling AI 1.6 Boosts Realism and Prompt Adherence • Amazon Studios Executive Champions Human Intelligence Over AI in Filmmaking Short Takes: • Google’s Gemini 2.0: A New Frontier for AI-Assisted Content Creation • Cronenberg’s AI Embrace: "The Shrouds" Blends Technology and Mortality • Sora’s Debut: AI Filmmakers Grapple with Mixed Results and Limitations • “Friends” Actress Lisa Kudrow Voices Concerns Over AI in Filmmaking • AI’s Transformative Impact on Entertainment Accessibility • TCL+ Pioneers AI-Generated Films, Sparks Debate on the Future of Filmmaking • Pika 2.0: Advancing AI Video Generation with User Centric Features Video of the Week: "Claw Hard" – An AI-Powered Christmas Tribute to Die Hard by Mean Orange Cat. Super creative, utterly ridiculous, and definitely worth watching for a laugh. #AI #AIFilmmaking #AIVideo #AIContentcreation

If you’re interested in how AI might shape the future of our industry, or have your own experiences to share, read the full article here: bit.ly/3BhEFOt 👈 I’d love to hear your perspective! #AIinFilmmaking #DigitalCinema #FilmCareers #AIFilmmaking

I break down how AI is starting to influence filmmaking, not just in post-production but across the entire creative process. Yes, the tools are groundbreaking, but they also highlight the enduring importance of human ingenuity and storytelling. 🛠️ 2/3

🎥 AI is Fundamentally Changing Filmmaking! 📷 Want to know how? Then check out my article for the Digital Cinema Society (@DCScharlene), "Lights, Camera, Innovation: How AI is Shaping the Future of Film Careers." 🧵👇 1/3