MacPaw 🇺🇦

What if your Mac could do more than follow commands — what if it actually understood you? Meet Eney: a new kind of AI companion crafted by MacPaw ⚡️ It's not just another assistant or smarter software. It's a Computerbeing — designed to think with you, act for you, and evolve around how you work.

@sxsw 2026 — wrapped, and we're still buzzing! Live demos, great people, and Vira Tkachenko's talk on the future of the personal computer — what a week, Austin. Thank you and see you next year ✌️ #SXSW2026

Yesterday's happy hour was everything — today, we're back for more. The MacPaw team is at the Innovation Clubhouse all day. Come say hi, grab a chat, and let's talk about what you're building. 📍 Brazos Hall, 204 E 4th St And while you're at @sxsw today — don't miss Vira Tkachenko on stage at 2:30 PM. Seventeen years building for the Apple ecosystem, and today she's sharing where the desktop is actually headed next. 🎤 JW Marriott – Salon E, 2:30–3:30 PM CT Add Vira's session — link in the comments.

@iVira talk: schedule.sxsw.com/2026/events/PP…

Austin, day one. MacPaw is officially at SXSW 2026 🤠 We’re at the Innovation Clubhouse at Brazos Hall all week — come say hi, catch a livestream, or save Vira Tkachenko’s talk on AI and the future of the desktop. 📍 Innovation Clubhouse, Brazos Hall, 204 E 4th St

Meet Sofiia.

Meet Yuliia.

First jobs, part 2 — and they did not disappoint. Military electronics, Euromaidan archives, women's magazines, Timberland boots, and a city project in Kyiv. The MacPaw team's origin stories just keep getting better. What was yours? 👀

Behind every smooth product experience is something less visible – infrastructure that simply works. Since 2020, we’ve been evolving our Google Cloud environment together with Cloudfresh, supporting millions of macOS/iOS users across our growing community ⚡️ By combining tools like BigQuery, GKE, Cloud Composer, Pub/Sub, and Vertex AI, we’ve built a data ecosystem that supports growth, analytics, and AI-driven innovation, helping us move faster and scale smarter. Curious how this setup works in practice? 🔗 Explore the full case study here 👇 cloudfresh.com/en/cases/clien…

Still buying apps from scattered stores with zero overlap? Setapp brings curated Mac tools into one place — browse by task, install instantly, and choose how you pay: membership, single-app subscription, or one-time purchase. 🔗 stpp.co/marketplace

To the girls of MacPaw — and every girl out there — you rock 🤘 Once just kids with big dreams, now the ones making them happen — building, designing, writing, and running things every day. Here’s to you. Happy International Women’s Day!

MacPaw just kicked off its Agent Practice Sprint — March 2 to 13 — and every team is in. Tech and non-tech alike are building real, reusable AI agents to replace the manual work that slows things down. This is what becoming an AI-first company actually looks like. Stay tuned! 👀

MacPaw is coming to #SXSW2026 🤠 We've got a week full of things planned — from a livestream corner running all week to a happy hour and a talk by our CTIO Vira Tkachenko on how AI is transforming the desktop. Are you going too? Save Vira's session to your schedule 👉 schedule.sxsw.com/2026/events/PP…

Setapp used to have one plan. Now it has yours. Pick a full membership, subscribe to a single app, or buy it once — whatever works for you. 60+ apps at launch, more joining every week. No ads. No in-app purchases. Ever. See what's new 👉 stpp.co/marketplace

Your laptop is about to change — quietly. At #SXSW2026, MacPaw CTIO Vira Tkachenko will talk about how AI is transforming the desktop into something more intuitive and personal. 🗓 Mar 17, 2:30 PM CT 📍 Save the session: schedule.sxsw.com/2026/events/PP…

🎙️ In Part 2 of the Security Bite Podcast @9to5mac , host Arin Waichulis sits down with researchers from Moonlock Lab to break down how infostealers actually get onto your Mac — and why social engineering has entered a dangerous new phase. 🔐 9to5mac.com/2026/02/24/sec…