Magnani

When economic conditions are on the decline, marketing strategies are usually the last things on our minds. However, you’ll find more value in a marketing dollar today, than perhaps at any time in history. Read on in our new blog post! bit.ly/3goTGi1

In our new blog we share everything from why your brand needs to be disseminated into every decision, thought, action, product or service put in front of consumers, to how you can adapt your strategy and a checklist to guide you through those changes. bit.ly/2ZpQcFK

We’ve explored the macro trends emerging from COVID-19; now we explore how you can use Narrative-Based Innovation to progress from situation to strategy. Read on in our new blog post! bit.ly/36hTP1W

The Post Pandemic Business Era: How Brands Must Reimagine Themselves For The Future. Part two of our three-part series guides brands through examining and rethinking new product and service innovation to meet consumers’ evolved needs. Read on in the blog! bit.ly/2RO6ELo

The Post Pandemic Business Era: How Brands Must Reimagine Themselves For The Future. Part one of our three-part series focuses on creating a contactless customer experience while maintaining personal connection. Read more in our new blog series! bit.ly/2ydsfWC

This article on @HarvardBiz points out important considerations when marketing to a buyer who is not the user. We find that our Narrative-Based innovation process helps uncover solutions that move buyers through the sales funnel and create happy users. bit.ly/2Q7myzH

Maintaining the same drive and creative energy we derive from being together in the office while working from home can be a challenge. How do we create the perfect workspace, maximize productivity and stay sane? Read how we're achieving this in our blog! bit.ly/349DBXN

Michael starts his days working remote like any other: get dressed for work, open the blinds and let the sunshine in, make coffee and check in on the world. He's still trying to quiet the carbs in the kitchen saying "we’re in here, beautiful, delicious crackers just waiting…"

The Magnani team is adjusting to working from home and learning strategies for staying productive. Our Art Director, Tyler gives himself brain breaks by dressing his dogs in clothing and having handy a family-sized bag of pizza rolls.

UI and UX - what's the difference? UX and UI designers work together in a way that is similar the two halves of your brain - one half working analytically and the other more aesthetically driven. Read more in our newest blog post. bit.ly/2TWI5gP

Even if we reverse carbon dioxide levels, it would take millions of years for the ice caps to build back up once they are gone. The potential economic effects of COVID-19 on the economy may not be much different. Read more in our new blog post! bit.ly/3bvPz0c

Cultures of experimentation are strong growth tools when leaders champion testing even if it means failing. Experimentation that leads to even 2 positive changes, means you achieve ROI. With limited testing there is less opportunity to uncover what works. bit.ly/2Q8bwKz

We believe the most powerful tool for developing more meaningful customer experiences is storytelling. Magnani president Justin Daab shared his insights and takeaways, delivering a keynote on our Narrative-Based Innovation approach and sitting on a panel at #cxstrategywf.

@JDaab showing how an MLP (Minimum Lovable Product) is a story-driven version of an MVP that resonates better. #cxstrategywf #cx #story

When facing product or service level challenges, major benefit can be derived from from taking a step back and assessing the problem in relation to goals of the larger organization. #BusinessStrategy bit.ly/3cvG5n5 bit.ly/2Tn2ECJ

Ideation vs. brainstorming. Both are effective tools, but it's important to know when it's time to give up the traditional brainstorm session for #ideation. Learn why ideation is important and how it works in our new blog post. #designthinking magnani.com/blog/brainstor…

Proud to be on Clutch's top market research firm 2020 list. We embrace consumers as heroes in their story to develop deeper understanding & empathy, communicate a compelling vision of how to solve challenges & deliver market-defining products & experiences magnani.com/our-services

It's easy to fall into the belief that because something is working for a competitor it will work for you. We like to find a strategy, product, or experience that is unique to you, that nobody else is doing. #ProductManagement #Innovation bit.ly/2vo2G3T

What is #futurecasting and why should you care? At Magnani we futurecast using a Narrative-Based Innovation process, creating continuity of purpose and clarity of vision throughout any #designthinking project. Read 9 steps of futurecasting in the blog! bit.ly/2wkW6eT

Disrupt or be disrupted. The growing consumer market is more interested in a high-quality product and #experience, regardless of industry traditions. The newest industry disruption: whiskey bit.ly/37nIi0a