Magnify Digital
4.2K posts

Magnify Digital
@MagnifyDigital
Specializing in audience development strategy, training & technology for the cultural industries. Learn about our new data platform #ScreenMiner
Vancouver, Canada Katılım Nisan 2009
2.9K Takip Edilen1.9K Takipçiler

Happy Holidays from Magnify Digital, ScreenMiner, and Benny! As the year comes to a close, we want to thank everyone we work alongside. Thank you for being part of our year. We’re wishing you a warm, restful holiday season and a hopeful year ahead. #HappyHolidays #SeasonOfThanks
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Just wrapped at the Whistler Film Festival: Moyra Rodger and Stephanie Wilson Chapin on how YouTube is transforming discovery, audience growth & creator opportunity.
What part of audience discovery is top from you?
#WFF2025 #CreatorInsights #DigitalStrategy #YouTubeStrategy

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"Working hard" or "hardly working"?—Benny has mastered the balance. Comment 🐶 if Benny is your productivity icon! #OfficeDogLife #WorkGoals #Dogs

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💡 Want to hear more about why Moyra wants to ditch the word Discoverability?
📆Book her to speak at your next event!
Reach out through the Magnify Digital website — we’d love to connect!
Read her post here: linkedin.com/in/moyrarodger/
Reach out to us: lnkd.in/etDaW7ng

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🎬 Canadian producers are going digital, fast.
Roblox, TikTok, and YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channelsDigital = essential.
#DigitalStrategy #Producers #AudienceGrowth

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Here are 3 smart ways creators are using AI right now:
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening
Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI

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🎒 Is your back-to-school content ready?
Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners
Planning now = less stress later!
📩Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment

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🛜 Nearly 2M Canadians lack reliable internet. How to bridge the gap?
✅Offline viewing (USB, libraries)
✅Community screenings
✅Low-data platforms
✅Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon

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🤖62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice.
👉Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬Share what’s working for you.
#ScreenAI #ContentCreation #CanCon

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🦉Learning from the world’s most chaotic owl: Duo!Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post
Thanks @SproutSocial @Duolingo for the inspo!
#SocialStrategy #Duolingo #MagnifyDigital
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🇨🇦YouTube is turning Canadian creators into global businesses.
📖 Learn how it fuels Canada’s creator economy and discovery.
playbackonline.ca/2025/06/24/cre…
#YouTube #CreatorEconomy #DigitalStrategy

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🌟Good Grief is up for a Leo!
👏Congrats to Pumpkin Patch Productions, @BellFund , and @OUTtv for bringing this warm, queer comedy to screens.
Watch: pumpkinpatchproductions.ca/good-griefSee
The nominations: leoawards.com/2025/nominees_…
#LeoAwards #GoodGrief #QueerComedy

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👏The Great Salish Heist scores 3 Leo nominations!
🍿Watch this Indigenous-led heist comedy:
orcacovemedia.com/project/the-gr…
See the nominations:
leoawards.com/2025/nominees_…
#LeoAwards #IndigenousFilm

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Run Jump Play is Leo-nominated! 👏Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch: youtube.com/channel/UCTvAg… #LeoAwards" target="_blank" rel="nofollow noopener">leoawards.com/2025/nominees_… #RunJumpPlay #KidsContent

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🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, @omnifilm, and Knowledge Network for bringing these powerful stories to life.
📺Watch: knowledge.ca/program/transp…
#LeoAwards #TransplantStories #CanadianFilm

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“Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.”
At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
Watch Moyra’s CRTC talk:
cpac.ca/crtc-hearings/…
#CanadianContent #CRTC #AudienceStrategy
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⚡️Digital isn’t optional. It’s essential. Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital.
Are you?
Let’s talk.
#Producers #DigitalStrategy #AudienceGrowth

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