Tushar Verma

Most Shopify brands are sitting on $10k–$30k/month in missed revenue. Why? No retention strategy. Just vibes. Here’s how we fix that for brands doing $30k–$100k/month — using just 4 Klaviyo flows:

The post-purchase window is the highest-trust moment in the customer relationship. Price anxiety is gone. Brand doubt is gone. They just made a decision. That's when you introduce the next product, ask for a review, build the habit of coming back. Most brands have one confirmation email. The whole flow.

Your email revenue isn't low because email doesn't work. It's low because flows aren't built, the list isn't segmented, and the sending domain isn't authenticated. Fix the foundation. The revenue follows.

Most ecom brands are doing email marketing. Very few are doing retention marketing. Email marketing is sending campaigns. Retention marketing is building a system — flows that recover abandoners, sequences that turn one-time buyers into repeat customers, segmentation that sends the right message to the right person. The brands at 40%+ aren't sending more. They're sending smarter. If you want to know what that looks like on your account — link in bio.

Sending the same campaign to email and SMS on the same day cannibalizes both. Email is considered. SMS interrupts. The contracts are different. Stagger by 24-48 hours. Different copy. Different angle on the same offer. That's the rule most brands skip when they bolt SMS onto their email setup.

Winback flows fail for one reason more than any other. They open with a discount. You've just told every cold subscriber that going quiet is the right move. Wait long enough and a deal appears. Lead with brand. Re-establish what they're missing. Discount is the last resort, not the opening line.

@moha_vert What ai software do you use to generate such images my Guy?

If you want generic templates for your brand emails...

 We aren’t for you.

@umzrs LFGGG

Started Nest with one client, no team, and a laptop No office. No employees. Just me figuring out email flows at 2am Now we've generated $300M+ for ecom brands The beginning looks nothing like the end - but most people quit before they find out

Most brands put the discount code in the welcome email. Open rate on that email, best case, is 40%. Success page view rate after the popup is 100%. If you put the code in the email, you cut 60% of new subscribers from ever redeeming. Code on the success screen. Email becomes the backup.

Can Claude design a better email than a human? I ran the test myself. Built one with AI, built one without. The result might surprise you > youtu.be/0IMvKHSZZXE?si…

What we sayin? @GadzhiIman

Blank slate. Brand fonts. Clean product shots. No AI graphics, no crazy design. This is what actually converts. Simplicity will always beat complexity in email.

The most common thing I find on a Klaviyo audit isn't a broken flow. It's an account that was set up once and never touched again. Default attribution. Shared sending domain. Welcome flow on the wrong list. Five flows that still have placeholder copy. Most accounts are 30 minutes of fixes away from performing significantly better. Want yours audited? link in bio.

Cart abandonment and checkout abandonment are not the same flow. Cart — added a product, left. Checkout — entered email, shipping, stopped at payment. The second person was ready to buy. They need a different email, a different angle, a faster sequence. Two flows. Two strategies. Most brands have one.

I redesigned an email for EVOLVh. The original had the offer buried under a wall of text - and here's the thing: more than 70% of people never scroll past the fold. If your offer isn't visible in the first few seconds, it doesn't exist. Here's what I changed 👇

Your welcome flow is probably triggering on the wrong list. Most accounts I audit have it set to "joins any list." That means imported contacts, manual adds, and test profiles are entering a sequence designed for cold first-time visitors. Point the trigger at the popup list only. Not the master list. One change. Your welcome flow metrics change in two weeks.

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I fixed Dryrobe's email marketing setup. Look up "Tushar Verma" on YT to watch the video

Klaviyo's default attribution window is 5 days. Someone opens your email Monday, clicks a Meta ad Thursday, buys Friday. Klaviyo claims it. Meta claims it. You're counting the same order twice and calling it email revenue. Settings → Attribution → change to 3 days. Two clicks. Honest numbers from that point on.

@emaildeepdive would love to experience this for a few days-

I used to think this was the goal. I don't recommend it.