María E Chapero

I’m 43. And I never had a business before. But I worked for +16 years in corporations. Most people on X think my long professional career was a waste of time. But it helped me: • Understand how big companies work from the inside • Keep stacking skills based on rl experience • Have a financially comfortable life My dad always wanted me to follow that path. Because he always struggled as a business owner. He wanted me to have an easier life. But one day they fired me. And I realized I didn’t want the easy path anymore. Said goodbye to my family and moved abroad. A fresh start in a new country. The new environment gave me the strength to make more changes. I wanted to prove to myself I could build a business. Have Freedom of time with my children. Pave my own path without relying on external approval. I won’t deny I’ve got myself into this challenge. The discomfort I feel is only my responsibility. The good news is it's also up to me to come out stronger. Will I be able to build a business? I have confidence in myself. I've built a bulky skillset. And the right network on X. I just have to figure out the rules of this new game. -------------------- The people who love you wish you the best. But only you know what is best for you. ------------------- Thanks for reading! Follow to learn more about my story and how I go from former corporate manager to owning a business. @MariaEChapero

@nelsontalk_ Yes! And a lot of hope!🙏🏻

@MariaEChapero Many challenges ahead with the new president.

Do you know that feeling? At first, I tried to fight it back... But you know the saying, what you resist persists. The feeling of being so excited about something that you can't focus on anything else? After a few days, I surrendered to the feeling. The only way is through… That's why I've been away from the platform. What is so important? you may wonder… I travel to Argentina with my husband and children. As simple as it may seem, it's a whirlwind of emotions: -We are spending the Christmas holidays with the whole family again. -It will be the first time my husband and children return to Argentina since we moved abroad. -My last time was last year when I traveled to say goodbye to my best friend who died. Don’t get me wrong. I’m not complaining. I am beyond grateful for our situation. It has been a deep desire for my children for the last year. But I feel like I'm on a rollercoaster of emotions that I can't seem to control. And I must admit I like to control things. Everything happens for a reason. This is something I strongly believe in. And after days spent on meditation, journalling and asking myself the hard questions I’ve decided to surrender. Allow myself to simply FEEL. We are all living the game of life to learn and transform. Do not resist. Let what has to be just be.

@thecynicalceo Thanks Diana. Yes, I’m trying to flow with them!

@MariaEChapero Beautiful, Maria 💜 And I agree with you - not trying to control your emotions is how you end up controlling them in a natural way.

@nelsontalk_ It’s a beautiful country, I hope it can get better in the next years

@MariaEChapero Yeah... Sure my friend. I love Argentina by the way.

@nelsontalk_ Enthusiasm to its fullest!

@MariaEChapero Wow... Yes, it seems like I was reading the things that happen to me when I want something with a lot of passion and emotion. For me, being with my family in the places I love is priceless. I try to enjoy them to the fullest.

@aleciarepp You deserve it!

My X fam is putting me in the feels today. Feeling extra supported and seen. 🥹 Social media is so much better when you have solid relationships within your community.

@Yousef__Shadid I’m older than you and I studied with whiteboards!! But now they hace big screens or interactive projectors, so yes, we’re old school

25 years ago today. Are you really old school if you didn’t study with blackboards?

@ohhiayden Thanks for this illustration Ayden, loved it!

@MariaEChapero Bisons are a great example. When there's a snow storm, every animal runs away from it. But Bisons do the opposite. They go towards it. Because they know that's the quickest way to get out of it;

@TrinaJulian Thank Trina, I know! But it is hard, living abroad and going back to visit after some years removes a lot of feelings

@MariaEChapero It's in these times that transformation happens. Allowing yourself to FEEL is the best thing you can do.

@thejoshuageelen We are all in that path, no matter the age.

@TrinaJulian Mantras are a great tool to empower ourselves!

I got through tough days by repeating this mantra to myself: No matter how you feel, get up, dress up, and show up.

@igriff Apparently it is!

Some people still make this terrible mistake. And they overlook the secret ingredient to marketing success. Empathy. It's learning to: •Walk in your audience's shoes •Feel their struggles •Make them realize that you are there to help Empathy is NOT feeling sorry for others. It's caring to understand to create a deeper impact.

@AndyWardCRO Happy birthday Andy! Have a great year

Today is my 41st birthday. No big list of lessons here. But one thing that's worked for me: Try to make each year better than the last. Working so far!

@thechrisbaumann I loved the energy on this rebranding post! I can notice it’s the result of a thought out decision. Cheers for your new path!

Its been over a year since I started my Twitter (X) adventure. I've gone from... Infographics to Graphic Design to "the Banner Guy" It's time for another Rebrand. I'm combining everything I love into one. Let me know what you think...👇 1. Graphic Design I've made a small name for myself providing Banner designs to some great creators like George Ten and Parker Worth. Its been really fun and I appreciate everyone who supported me in that part of my journey. I will be forever grateful to all of you. Its time to build on that, though. 2. Copywriting Even though I only found out CopyWRITING wasn't actually CopyRIGHTING a year ago, I am hopelessly in love with it. The psychology. The challenge. The results. Its the missing link I never knew I needed to bring my interst in Marketing & Advertising all together. And finally... 3. Branding Part of my 9-5 is helping understand the root cause of outcomes and planning for better future outcomes. I think Brand and Branding is that in the world of Marketing and Advertising -- defining it and then implementing it to influence a desired outcome. I've already helped so many gain clarity on their Brand and watched them go on to achieve great things. 🙏 Again, I appreciate all my clients for your support. You are the best. You know who you are. Now, for the ultimate reveal. Its been a long time coming. I've spent so many hours wondering where this whole Twitter thing is going and what to do next. I've tried to figure out the best value I can offer all of you and I've found something that combines all 3 of my loves. Graphic Design + Copywriting = Landing Pages "That's great Chris, but thats only 2 of your loves???" Yes. Yes. keep reading... Brand + Landing Pages = ...🥁...BRANDing Pages!! I know what you're thinking. "Damn thats a great play on words, but is he just going to make Landing Pages now?" Great question. But there's something else I noticed in the past year. It's that everything is a Landing Page... 🤯 Think about it! A Landing Page consists of (for the most part) • a Headline • a Sub-Headline • Body Copy • a CTA Every piece of content you create has the same elements • Emails • Your Twitter Profile • Videos Even this Tweet is a Landing Page. If you made it this far, your deep into the Body Copy. (Don't miss the final CTA at the end 😉) So, I'm not limiting myself to the traditional Landing Page. I'm prepared to offer you: • Landing Pages • Email Marketing • Lead Magnet Creation • Infographics • & any other Digital Asset you might need But combining those with a professional Brand Strategy is what will make you standout from the crowd. Now, I know everyone will miss the silly red hat and tea sipping. I know I will 😢 But I also know I need to get serious if I want to attract high ticket clients, so a professional looking Pfp was needed. Oh, but don't worry. I'll always carry the Brand Jester 🃏 on my shoulder. I can't get too "LI" on here, ya know. Anyway, if you made it all the way here I truly appreciate you cause you are one of my true fans and I'm just grateful to have you continue on my journey. TL;DR What you have to look forward to from me... "I'll teach you how to define your Brand Strategy & use it to create the Digital Marketing Assets you need to grow your business with BRANDing Pages" And... I would love it if you shared this with anyone you know building a business on X? Thanks!! ...until next time ✌️

@daniel_olssen So happy you resonated with this idea Daniel.

@MariaEChapero Preaching the truth! Empathy is the ultimate marketing superpower.

@TrinaJulian Be proud to promote your product. If it's really useful, you wouldn't be doing anyone any favors if you didn't talk about it.

I don’t care how good your product is, if people don’t know about it they will never buy it. Talk about the benefits of what you do every chance you get.

@TrinaJulian Connecting with our own feelings first can help us connect with other people's feelings later. I had the same challenge, and this is the way I overcame it.

@MariaEChapero I’ve always struggled with showing empathy even though I feel empathy.

@Sadache That was a perfect example. And you mentioned one of the best ways to foster empathy, self-awareness.

Misunderstanding of what empathy means? I have an example, everyone packs their website with descriptions, illustrations and CTAs. But as someone buying a tool, I am already overwhelmed, anxious about my journey with a new tool and 100s of other challenges in my project. Knowing that and addressing my journey with some guidance is what I need. I pay whoever will help me feel that I will succeed my project with ease.

@ohhiayden You nailed it Ayden. When you're more human you can create deeper connections.

@MariaEChapero When you're more human, others are more human.