Mark DiMassimo

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Mark DiMassimo

Mark DiMassimo

@MarkDiMassimo

My name literally means, “of the best brands.” Founder/Creative Chief of DiGo #InspiringAction @digobrands Wrote Digital@SPEED #behaviorchange #creativity

New York, NY Katılım Nisan 2009
2.7K Takip Edilen2.7K Takipçiler
Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
Interesting things happening in the global marketing effectiveness community. Yes, a bit of contention and drama, but so much to be learned. I’m grateful to all the researchers, academic and adjacent, who parse data, hypothesize, and bring us better prin…lnkd.in/evGYpnM5
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
It's so easy to be sure of yourself, when you believe your hammer is the right solution, for every problem. It's so easy to talk and talk and not really listen, when you're just a hammerer, pounding on the world as if it were made of nails. It's harder t…lnkd.in/emrZuGqG
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
"I want to do the right thing, I really do. But, I have to hit my numbers. What should I do?"    Do the right thing. Right now.    And, make it profitable.   People need help changing their lives, and they’re willing to pay for it. In fact, Positive Beha…lnkd.in/e4f5m6KK
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
“The Internet is riddled with B.S.” I say the thoughts in my head out loud on TV. Sometimes, they don’t edit them out. #truth lnkd.in/ejSyfubW
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
This isn't really about "How to us AI Deepfakes in your business," but I think it's a good and relevant conversation about the risks and potential uses and boons to small business - and business in general - of generative AI techno…lnkd.in/eRCgPks7 lnkd.in/eHUbdQ42
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
How are AI deepfakes going to affect your small business this year and how can you use them for “good, not evil”? lnkd.in/eJ5nd8UE
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
The Power of Failing Forward. Three things that get in the way of positive behavior change, and success in the game of business, marketing, and brand building, are... FAILURE. FAILURE. FAILURE. Or rather, not learning the best way to deal with the exp…lnkd.in/e5WYPcXx
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
I've shown restraint, but it's been a long time. Also, I had a beer and a half-shandy. The word "problematic" has long since become a problem. Please, make an effort to say what you mean. Make your points more clearly and they will carry more weight. #plnkd.in/eQAxTUaG
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
How to Win Customers and Influence People. Chris Kuenne and David Paragamian are smart arrows aimed right at my heart. Imagine really knowing your best customer. Imagine it's possible. Listen up, and please do share! #marketing #brandbuilding #growthlnkd.in/ekRPDueJ
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
Positive Change through Education. Most of higher education is struggling right now. And we think Positive Behavior Change can help. PBC can be described as selling someone on a better future of themselves. A future that is *actually* better for them.…lnkd.in/eV6vsEXS
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Mark DiMassimo
Mark DiMassimo@MarkDiMassimo·
He was already an angel. I know how that sounds, but he was so extraordinary - so forceful and yet so benevolent - that calling him “our angel” just seemed apt. It was also not surprising that one daughter followed him into the…lnkd.in/eXcH6RbR lnkd.in/epz3S4ty
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