Mark Knight retweetledi
At @Tektite_AI_Film, @HaukeHilberg and me have dedicated countless hours to fine-tuning and experimenting with our workflows. The immense effort of the past months has culminated in this important project:
Introducing “The Revived” at the #Olympic2024 for @ukraine_ua together with @BBDO Group Germany
“The Revived” is a groundbreaking project featuring the first-ever Digital #Olympics Team. This team is composed of Ukrainian athletes who tragically lost their lives in the war.
The digital revival of these athletes was made possible through the use of advanced #AI tools.
Given that these athletes are no longer with us, traditional filming methods would not have been possible. #AI emerged as the ideal tool to bring this vision to life, allowing us to honor these athletes in a respectful and meaningful way.
In preparation for this project, we maintained close contact with the families of the athletes. Every version was presented to them, and nothing was released without their consent. During this process, we received very positive and motivating yet heartbreaking comments from the families. We felt that we were working on something bigger - something important.
The families provided us with photographs, enabling us to train a model for each athlete. This specialized model allowed us to create highly realistic images of the athletes, reflecting the desired aesthetic and attire for the film.
To bring these images to life, we employed motion capture technology, which was then integrated with the images using #ComfyUI
The music was created by @supreme_music
We greatly enjoyed collaborating with the creative team from @BBDO, as it was incredibly inspiring and a significant project for all of us.
“The Revived“ demonstrates the innovative potential of #AI in storytelling.
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