Marketing Optimist

Bye-bye, Twitter. It was fun while it lasted. We hung around hoping you'd get well again. But it's not looking good so we're off. You can still keep up with everything we do on our website marketingoptimist.co.uk So long and thanks for all the fish.

🍹 @tatturestaurant are kindly partnering with us once again, with £1 from every sale of their new Eastern Dragon cocktail going to Simon On The Streets. A huge thanks to them once again for their support. If you're heading to Tattu, make sure you grab yourself one of these!

@zsk Yep. We’ve taken to terminating the ads. But they keep popping up again. The internet is broken

My Facebook feed is now largely unsolicited posts from groups I'm not in and ads for products I don't want. I have to do a lot of scrolling to reach any content/people I actually follow. Anyone else?

With much-needed investment in housing seemingly on the way, it's also crucial to recognise that a fairer and more just housing market needs to follow alongside.

Wow - a huge number of folks read my feature yesterday about how WhatsApp makes its money. One of the most read stories on a busy news day. Thank you 🙏 They’ve asked me to read it out loud as well. Not sure what to call this - a digital monologue?! 😂 - but please listen to it now too 😁 bbc.co.uk/sounds/play/cu…

THANK YOU! 🙏 The night has only just begun and already smashed last year’s total of £30,000. Thanks so much for all your support. Over 100 people are about to bed down for the night to support - and there’s still time to donate! justgiving.com/campaign/simon…

🚨 NEW: A record number of families are homeless in the UK. 📈 117,450 households living in temporary accommodation, such as B&Bs and hotels 📈 This figure is up 12% on the previous year 📈 Of these, 74,530 are families with children A shocking record. We need change, fast.

At #MultiplyNYorks, we offer fun, hands-on courses to boost your everyday maths skills without textbooks! From managing money to unlocking new opportunities, our creative approach makes learning enjoyable and practical. multiplynyorks.com/support-for-ma… #FunWithMaths #Numeracy

@zsk Woa. Way to go boy-genius!

Firm which invested nearly $20m in this platform when Musk bought it, now says its holding in X is worth just over $4m techcrunch.com/2024/09/29/fid…

@jodie_cook TRUST. After the pandemic, we went fully remote with the team working wherever suits them. The key is they are trusted to complete the work and communicate with each other and the clients. We have total trust and it works brilliantly. We're not going back to the office.

We need to report a cyber crime happening in Australia but we are based in the UK and can't use your portal because it needs address details specific to Australia. Can you help please? @ASDGovAu

Over on LinkedIn people are just spotting that they have opted everyone in the UK into using their content for generative AI. Have you seen this @zsk ? Feels like it’s breaking GPDR

@DeborahMeaden Totally agree not everyone should receive it. But implementing who should is pretty easy using national insurance information. The government knows what everyone’s income is already, so just give it to those who qualify. And yes the limit is set too low

I should not get winter fuel allowance. Lots of people should not get winter fuel allowance…lots should. A universal scheme was wrong . I’m not sure what the threshold should be but it should be means tested.

@GrandTheatreLS1 @ChapelAToday Just grabbed some of the last few available. It’s great that the tick are all the same, very refreshing, price.

Now on sale! 🎭 🌟 Dara Ó Briain 📆 21 Jun 2025 👉 loom.ly/yBqYUF4

@MartinSLewis They know who they are from NI records. Just give it to them

Part of the problem with winter fuel payments is the chronic underclaiming of Pension Credit, a key benefit that now triggers entitlement. It's thought 880,000 due it won't get it, and they're the poorest pensioners. I doubt the awareness raising campaign can have much impact on that (I and others have been shouting about it until we're blue in the face, for years) It needs proactive one on one contacting of likely candidates, eg those not getting full state pensions. Yet even that is hard because there are so many scams targeting elderly how do you ensure people trust that it is legit? I'd be interested in your ideas on how to reach the hard to reach pensioners who may be eligible.

Is #bratsummer really over? Hristina our Social Media Manager talked to @bbcworldservice World Business Report about the impact it's had on marketing marketingoptimist.co.uk/brat-marketing/

We never give out tents. Simply put, the work we do and the support we offer is to help people off the streets and into safe accommodation. A tent is sadly not safe accommodation and also brings many challenges.

The usual geniuses keep using this photo, to make their usual dumb/hateful anti-immigration arguments. Quite ironic, to say the least. A few facts about this photo, for anyone interested in who those women were - and what their stories might tell you about Ireland. /1

Fantastic day at the @fevaFest Family event at Kingfisher Kiosk, Conyngham Hall! Families enjoyed music, zoo-themed activities, and everyday maths challenges. Adults calculated the best zoo ticket deals, played fun board games, and even learned CPR basics with #AdultLearning.

We just dropped in on Liz Truss’s pro-Trump speaking tour with a remote-controlled lettuce banner. She didn’t find it funny. 🥬