MARKETECH APAC

Precision meets brand utility. @7ElevenMy Malaysia is transforming its logo into a real-time signal for iftar, updated daily by state. #ramadan2026 #advertising #malaysia marketech-apac.com/from-store-to-…

How do you localise a global brand for Ramadan? Sunquick and Havas Malaysia are leaning into the cultural concept of ‘air tangan mak’ to celebrate the "sincerity, care, and warmth" of the season. #raya2026 #marketingcampaign marketech-apac.com/sunquick-highl…

Lactalis Trading Malaysia and @FCBKL launch a new 360-degree campaign for QBB Pure Ghee, focusing on "generational trust" to defend its premium positioning this Hari Raya. #raya2026 #marketingcampaign marketech-apac.com/qbb-launch-ray…

MARKETECH APAC has officially opened entries for the Marketing Technology Awards 2026, spotlighting teams, brands, and platforms that are turning martech into measurable business results. #martech #industryawards #asiapacific marketech-apac.com/marketech-apac…

LRMC’s latest collaboration signals how infrastructure, creative agencies, and heritage groups can converge to reshape the commuter experience, turning everyday touchpoints into contextual, content-driven platforms. #partnership #marketing #philippines marketech-apac.com/lrmc-teaches-h…

#MILO Malaysia’s “Energy to Do Good”, developed with MBCS, centres on sahur and real volunteer work—bringing the brand’s core message to life through action on the ground. #creativework #campaignfilm #malaysia marketech-apac.com/milo-malaysia-…

@CocaColaCo is moving beyond traditional sponsorship and into the realm of long-term talent development through the Coke Cup U17 2026 in Thailand, which showcases a robust model for youth audience engagement. #activation #marketing #thailand marketech-apac.com/coca-cola-open…

.@WestpacNZ pivots to "Goldilocks"—a bespoke agency model designed to bypass traditional agency friction. 🇳🇿 #agencymandate #brandtransformation marketech-apac.com/westpac-nz-par…

Bioré steps into South Korea as part of Kao’s global growth push 🌏☀️ The skincare brand debuts in the K-beauty market while launching a unified international campaign featuring Stray Kids. #marketing #skincare #southkorea marketech-apac.com/kaos-biore-exp…

Has festive gifting become too transactional? Naga DDB Tribal’s "Sampul Dodol" initiative uses the meticulous art of traditional confectionery to mirror the care required in modern relationships. #raya2026 #agencynews #malaysia marketech-apac.com/naga-ddb-triba…

.@TheTradeDesk has denied that it had failed a third-party audit by global advertising giant @PublicisGroupe following reports that the advertising company advised clients to avoid using said DSP. #adtech #audit #demandsideplatform marketech-apac.com/the-trade-desk…

With Chinese dramas driving strong engagement and local partnerships extending reach, iQIYI has nearly doubled its monthly active users and quintupled paid subscribers since its relaunch. #streamingplatform #content #indonesia marketech-apac.com/premium-chines…

Designed to eliminate the lag between live action and ad delivery, PubMatic’s 'Live Moment Planning' tool allows for more precise targeting for NRL and AFL broadcasts. #sports #technology #australia marketech-apac.com/pubmatic-rolls…

In a crowded F&B market, "passive promotion" is a one-way ticket to being ignored. 📷 Our latest case study explores how Mamee Double Decker and @InnityCorp Malaysia broke through the noise. #marketing #customerengagement marketech-apac.com/blending-curio…

The global marketing partnership between the NBA and Coca-Cola brings back Sprite as the NBA's official soft drink partner, and redefines how brands engage with the "cultural engine" of professional sports. #partnership #marketing #global marketech-apac.com/sprite-rejoins…

Naoyuki Kawakita has been appointed as Hakuhodo's ASEAN Regional COO, while Yuta Sasaki succeeds him as group president of the Vietnam business. #appointment #leadership #southeastaisa marketech-apac.com/hakuhodo-names…

@dentsuUSA has been appointed international media agency of record for Tapestry, Inc. across APAC and EMEAI, covering brands including @Coach and @katespadeny. #agencyappointment #brandmarketing #fashion marketech-apac.com/dentsu-secures…

TAT’s latest tourism campaign “Healing Journey Thailand” is led by influencers who showcase the agency’s shift toward high-value, purpose-driven tourism across the country. #tourism #marketing #thailand marketech-apac.com/tat-promotes-w…

🚨 Australia is moving to mandate infant formula marketing rules after the voluntary MAIF Agreement lapsed. #regulation #marketing #australia marketech-apac.com/australia-move…

According to Havas Ortega’s latest report, Filipino prosumers are redefining health as a tool for resilience amid daily pressures and uncertainty. #report #marketing #philippines marketech-apac.com/filipino-prosu…