MARKETECH APAC

tantan is entering its next chapter 💘🌏 The China-born dating app has unveiled a new “Date Better” positioning, refreshed identity, and Singapore HQ for APAC + international ops. #datingapp #rebrand #singapore marketech-apac.com/tantan-reintro…

@netflix has confirmed a significant global expansion of its ad-supported tier, with 15 new markets set to join the ecosystem by 2027. #advertising #streamingplatforms #global marketech-apac.com/netflix-to-exp…

.@Mastercard and @Crescentrating note that Asia attracted nearly 120 million Muslim visitors in 2024, accounting for around 65% of the world’s 176 million global Muslim travelers. #travel #muslim #asiapacific marketech-apac.com/asia-leads-gro…

MSL Hong Kong promotes Jojo Choi to Executive Director. She will now lead Hong Kong operations and drive AI-led innovation and regional growth across APAC. #appointment #agencynews #hongkong marketech-apac.com/msl-hong-kong-…

.@dentsu_global notes that across APAC, 57% of travellers reported using AI for travel planning. However, the report also found that 53% consider AI recommendations to be generic #travel #artificialintelligence #asiapacific marketech-apac.com/around-57-of-a…

In this latest feature, First Standard Finance CEO Jacqueline Tan-Sainz shares how “The Smart Move” campaign is reframing loans as strategic tools for growth, ambition, and entrepreneurship. #branding #campaign #philippines marketech-apac.com/the-smart-move…

The Philippine advertising landscape is seeing a major shift in hyper-local reach as Innity Philippines secures appointment as the exclusive reseller for advertising solutions for ride-hailing giant, Angkas. #partnership #marketing #philippines marketech-apac.com/angkas-names-i…

Can a "food head" sell toothpaste? Darlie Malaysia and @FCBKL's new campaign says yes. By literalising the scents of garlic and durian, the brand is using surrealist humour to tackle the science of anti-bacterial oral care. #marketingcampaign #creativework marketech-apac.com/darlie-campaig…

The company said the appointment reflects increased investment in international market development as FlareFlow expands its vertical-first entertainment strategy. #media #entertainment #growthstrategy marketech-apac.com/col-group-stre…

According to @insideronehq, the acquisition of @Bluecore is intended to strengthen its data infrastructure and expand its capabilities for autonomous customer engagement at enterprise scale. #martech #retailmarketing #acquisition marketech-apac.com/insider-one-ac…

.@RTM_Malaysia said it will terminate the distribution of its channels TV1-HD, TV2-HD, and Okey on Astro’s satellite and over-the-top platforms. #media #entertainment #malaysia marketech-apac.com/malaysias-rtm-…

The Republic of Singapore Navy’s latest campaign with McCann Worldgroup Singapore taps into childhood memories to challenge the self-limiting beliefs that stop many young women from considering careers in defence. #creativework #OOH #singapore marketech-apac.com/singapore-navy…

Grayling has been appointed to lead public relations for @LazadaSG, with a mandate on strengthening brand reputation, consumer engagement, and awareness of the platform’s marketplace proposition. #agencyappointment #publicrelations #singapore marketech-apac.com/grayling-singa…

@vetreskanyc is stepping into @F1 with a new partnership alongside Ollie Bearman for the 2026 season, naming the British driver its official luxury pet accessories partner as it pushes deeper into global lifestyle branding. #collaboration #creativework marketech-apac.com/vetreska-partn…

For its first-ever global campaign, @SuntoryGlobal's Hibiki is blending whisky, cinema, kimono craftsmanship, and cultural storytelling into one highly curated brand world—fronted by Emmy-winning actress Anna Sawai. #creativework #globalcampaign #japan marketech-apac.com/hibiki-elevate…

Hakuhodo International Indonesia has appointed Daisuke Yanaoka as Country Director & Group COO as it accelerates its transformation into a creative tech company. #appointment #leadership #indonesia marketech-apac.com/hakuhodo-inter…

.@_AssemblyGlobal has announced the rollout of Stagwell Search+ across the Asia-Pacific region, a system designed to help brands monitor and influence how they appear in AI-driven search environments. #artificialintelligence #marketing marketech-apac.com/assembly-launc…

AIA Philippines has introduced a new AI-powered training platform designed to simulate real customer conversations and strengthen advisory capabilities among its Life Planners. #artificialintelligence #marketing #philippines marketech-apac.com/aia-philippine…

IDN officially acquired M Bloc Group, bringing creative hubs like M Bloc Space, Posbloc, and Lokananta Bloc into the new IDN Bloc ecosystem. #acquisition #entertainment #indonesia marketech-apac.com/idn-forms-idn-…

With the expansion, @Teads will scale @lumenresearch's attention measurement technology into CTV, providing advertisers with a unified view of attention across multiple channels through the Teads Ad Manager platform. #ctvadvertising #attentionmeasurement marketech-apac.com/teads-expands-…