Marketing Edge

Marketing Edge celebrates Dr. Olalekan Olumuyiwa Fadolapo, recognising his enduring impact and leadership in shaping Nigeria’s marketing communications industry. More on our website.

Meta is testing Instagram Plus, a premium subscription offering Story-focused features like incognito viewing, extended Story duration and deeper viewer insights. More on our website.

AdGreen’s 2025 review shows ad production could cut emissions by 29% and save costs through simple changes, with travel identified as the biggest carbon driver. More on our website.

Microsoft has moved its global media account to Publicis Groupe, ending a decade-long relationship with Dentsu in a shift toward a data-driven media strategy. More on our website.

Unilever and McCormick to combine Foods business in $44.8bn deal, creating a global flavour company with brands like Knorr and Hellmann’s. Transaction expected to close by 2027. More on our website.

Adeleye Falade has been appointed MD/CEO of Nigeria LNG, marking a leadership shift as the company advances its Train 7 project and secures new gas supply deals to boost output. More on our website.

Moniepoint opens applications for its 2026 Women in Tech internship, expanding roles across key tech fields and offering mentorship, pay, and pathways to full-time roles for women in Nigeria. More on our website.

Henrique Braun named CEO of The Coca-Cola Company, the first Latin American to lead the global beverage giant, as James Quincey becomes Executive Chairman. More on our website.

Geopolitics just hit the marketing stack. Major US tech firms are now IRGC targets, campaigns, budgets, and infrastructure all face new risks. More on our website.

Marketing pros gathered in Victoria Island for Brands & Banter, discussing brand agility, crisis strategy, and authentic industry collaboration. More on our website.

Nigerian private sector growth slowed in Q1 2026 as fuel costs fueled inflation, but new orders and employment remained resilient, says Stanbic IBTC PMI. More on our website.

FirstBank kicks off grassroots football with the maiden Samuel Okwaraji U-16 Championship! Supporting young talents from all 36 states, the tournament blends sport, culture, and education—building the next generation of Nigerian football stars. More on our website.

Truecaller hits 4M paying subscribers globally, signaling rising trust in premium spam protection and fraud-prevention tools across iOS and Android. More on our website.

Dr. Chizoba-Anyaeche Nwabunike of Rue Sage Media says Nigeria’s tech sector is now the engine of GDP growth, transforming industries and linking digital ads directly to transactions. More on our website.

EXMAN President Tolulope Medebem says women’s rising influence in marketing is not a trend but a long overdue correction driven by competence and collaboration. More on our website.

WOHAN marked International Women’s Day with leadership swearing-in, awards and a call for stronger collaboration to advance women in Out-of-Home advertising. More on our website.

Anietie Udoh joins the NYX Awards global judging panel, marking another international recognition for the Nigerian marketing leader. More on our website.

Global streaming revenue hit $157.1bn in 2025, shifting from subscriber growth to profit, driven by price hikes, ads and bundling strategies. More on our website.

LIRS extends 2026 individual tax return filing deadline to April 14, giving taxpayers a two-week window to complete submissions via the eTax platform. More on our website.

Mobile money hit $227bn in transactions, up 15%, as merchant payments surged 42% and interoperability reshaped how users move money across platforms. More on our website.