Content Marketing Mag

"As generative platforms reshape how people research and buy, visibility will increasingly depend on how well product content is structured for machines as much as it is written for humans." By Sangeeta Mudnal Read more: marketingmag.com.au/news/why-ecomm… #contentmarketing #ecommerce

"The brands that succeed with Gen Z aren’t the loudest in the feed. They’re the ones joining the conversation like they were always part of it." By Molly Isaac Read more: marketingmag.com.au/news/gen-z-doe… #genz #contentmarketing #brandbuilding

"Leading brands increasingly treat B2B events as content engines. A single event can generate keynote clips, executive commentary, social media storytelling, podcasts and owned media." By Darcy Allen Read more: marketingmag.com.au/featured/turni… #b2bevents #contentmarketing

Marketing is on the ground at Salesforce’s Melbourne World Tour to look at AI + GPT + data.

Ad evaders now have limited chances to comply with YouTube’s advertising policy, as the video streaming platform has finally had enough of freeloaders cheating it of advertising revenue. buff.ly/3rghvm3

It’s our final #adobesummit session hosted by the one and only Tig Nataro.

If you receive our weekly newsletter, then you've seen Taguchi in action. Marketing tech expert and CTO at the Australian company, Ben Dyer, shares how a well-executed marketing automation program can materially improve ROI. marketingmag.com.au/featured/the-p…

Using ChatGPT to ask a question in an AI briefing, things are getting meta! #AdobeSummit

Now this makes us want to go to Fiji! Source: @TourismFiji @MarketingMag marketingmag.com.au/news/no-do-ove… #weareanzmac #marketing #tourism #socialmedia

Sonic branding is a powerful marketing tool, and one that more Aussie marketers are planning to use in 2023. From audio logos to UI sounds, the team at Resonance take us through the full suite of assets needed to convey the soul of your brand. buff.ly/3loCGzW

Adobe's new AI, Firefly, can generate vectors iterations from sketches. this is all moving so fast.

#AdobeSummit announcing #AdobeFirefly - their generative AI that is being extra thoughtful about copyright and compensating original creators. #AdobePartners

Announced today, @Adobe launches Firefly. Keep an eye out to find out more about this product suite on MarketingMag.com #adobesummit #adobefirefly

We’re at the #adobesummit in Vegas, watch this space for some new products and features.

The hashtag #happy has over 688 million posts on Instagram, but research suggests almost one third of people around the world are not happy. Tourism Fiji’s latest social media campaign aims to reclaim happiness in its purest and most unfiltered form. marketingmag.com.au/news/no-do-ove…

Food delivery service Menulog has appointed Thinkerbell its creative partner, following a successful 2022 partnership which saw the agency develop local ads to complement the global ‘Did Somebody Say’ campaign. marketingmag.com.au/news/thinkerbe…

Charles Darwin University has conducted a study and found the least surprising statistic of all time: online sellers are more likely to be engaged if they’re good-looking. marketingmag.com.au/featured/to-th…

'Unfluencers' are deliberately not posting about Esperance's attractions as part of an unusual tourism campaign via 303 MullenLowe and Mediahub Perth. marketingmag.com.au/?p=25977&previ…

With customer loyalty wavering during the cost of living crisis, James Noble of Wongdoody shares why it's imperactive for brands to enhance their digital experiences for consumers. marketingmag.com.au/featured/cheap…

Switzerland may be a verb when it comes to neutrality, but it is possessive of its iconic Matterhorn. And, when Toblerone became a primarily American-owned brand, the triangle chocolate lost the rights to the mountain. marketingmag.com.au/featured/toble…