Annette Welsford

All at Commonsense Marketing were thrilled to win a Gold Stevie Award for Asia Pacfic Region in the website and marketing category! @TheStevieAwards

If you’re ready to showcase your exceptional work, drop as a message. We can help you get started in getting yourself (or your business) recognised for your hard work and dedication through local business awards. #TradieSuccess #Tradies #SmallBusinessChampion #QualityWorkman

Google’s new Gemini AI search is shaking things up with features like AI Overview and advanced planning. See how it could change the way you search and impact your business here: tinyurl.com/yc5ve94a #CommonsenseMarketing #SEOservices #Website

Want to attract more commercial clients to your electrical contracting business? Our very own Annette Welsford offers valuable insights in the latest Gemcell Electrical Group article. Read it here: ➡️ tinyurl.com/7t53kfbh #CommonsenseMarketing #SEOservices #Website

@michaelkoper Can you please keep me informed via email - annette@commonsensemarketing.com.au

@michaelkoper Oh dear. I can't edit it. It keeps crashing every 15 minutes or so. I've redone this prop 4 times now. The server situation has really escalated this week. Looks like I can't use it all any more.

Trying to have better upgrade call to actions right where they enable/use the features. Yay or nay?

@michaelkoper @CabifyTech Thankyou! Much appreciated. Something weird going on though. I copied a prop and rewrote several sections. 1 section I've rewritten 3 times now because it doesn't seem to save. All others sections have. I don't want to redo it again. But I have to, it's crucial to the prop.

@MarketingSense @CabifyTech Hey Annette, I'm really sorry! The server is up again, everything should work right now.

Nusii is 10 years old! 🥳 I can't believe it is this long ago. It all went by so fast. Time to reflect on the first couple of years! 13 years ago, I joined a tiny startup called Cabify (@CabifyTech) as employee number 1. It was my 2nd job in Spain. This was by far the coolest job I ever had. We were building so much cool stuff with a very small team of awesome people. Here, I met my future cofounder @nathanjpowellUX, who had been contracting for them for a while. I was building small side projects with colleagues here and there, but nothing was serious. One day, Nathan gave me @robwalling's book 'Start Small, Stay Small', which instantly clicked with me. It completely changed my life. From that day, all I wanted was to have a bootstrapped SaaS. Nathan had built a scrappy MVP called Nusii and needed some help fixing some bugs and adding 1 or 2 features. Luckily, it was built with Ruby on Rails, so I could quickly help. I remember charging €30/hour and there was a budget for like 5 hours. The MVP was in a terrible state. I fixed the bugs and added a small feature, but the code was in horrible shape. With almost no paying users, it didn't have much of a future. I approached Nathan that I would love to join and work for free (and 50% 😅). To my surprise, he already thought about it, and he said yes. We didn't know each other that well, but we were working great together. He redesigned version 2 of Nusii from scratch, and I completely rewrote the MVP. This was all on evenings and weekends as I still had a full-time job. We first built a working prototype, which we put in front of potential users and asked for feedback. We launched the beta and instantly had a group of fans who loved it. We quickly got it to $1000 in MRR. I was lucky that in that period, I could work part-time 3 days a week for Cabify so I could focus a bit more on Nusii. Cabify was growing super fast at that time, and the job I used to love so much was changing slowly. New employees every single month, and the work became less interesting for me. I realized that I'm more of a person who works well at smaller companies. Not talking natively Spanish didn't help either. I felt a bit detached from all of it. I think I was close to burning out in that period. So, in December 2014, I quit. I had saved enough to live for like 4 months. I thought that would be enough to be able to grow Nusii to support me. What I didn't know (because I'm stupid 😅) is that I had 3 months to buy my stock options before they expired. As being the first employee, it would have been really stupid to not buy those. Not knowing that it was exactly the amount of my entire savings 🤣 And as if that wasn't enough already, in the same month, my girlfriend got pregnant with my first child. This gave me an 8-month deadline to really make Nusii work. Meanwhile, I had to earn money quickly because I was broke and unemployed. Together with a friend, I quickly made and launched a website/service within a day called sketchtohtml.com. We launched it on ProductHunt. It was live for about 45 minutes, and then they took it off because it wasn't a product (fair enough). This gave me 1 or 2 projects. But luckily, @brennandunn tweeted it out (x.com/brennandunn/st…). This drove around 50 website/app submissions and gave me enough work for me to survive. I sold the domain a little later for around $2000. 8 months later, Nusii made enough to support my very frugal life. Just in time, my daughter was born. For the first 3 years, Nusii was growing slowly but steadily, but we hit a plateau pretty soon. We couldn't crack it. Nathan wanted to move on, and I really wanted to continue. In early 2019, we decided to split ways, and I bought him out. All in good ways. We are still very good friends. For the last 4 years, I've been running Nusii solo. It grew a bit, but it still has the same plateau. As much as I want the numbers to go up, I am really pleased with it. It is my dream job and the best job I ever had. I love every single day of it. I can't imagine my life without it anymore. I hope I'll still run Nusii for the next 10 years ❤️

@michaelkoper There is something weird going on though. I copied a prop and rewrote several sections. 1 section I've rewritten 3 times because it doesn't seem to save. All the others have. I don't want to redo it again if it doesnt save. But I have to, it's crucial

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Crafting the perfect content marketing strategy is no easy feat. From understanding the audience to crafting engaging content, there are countless variables to consider. But what's the most challenging part for you? We want to know. #commonsensemarketing #seoservices #website

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At CSM, we design stunning websites that will attract your ideal customers. But looks aren't everything. We also put a lot of emphasis on making sure your website is complete with all the info necessary for prospects to convert to customers. #digitalmarketing

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