Spark TV presenter and producer, Joweria Kyeyune sets dates to celebrate 12 years in the TV business with a Huge lineup of performers to escort and honor her at Papaz Spot on 19th June.
S/o to all the Artists who showed up at the parliament and for the fight. We now have the task of Educating the Masses and us as well on how things are gonna work! I feel like the bigger task starts Now! How to copyright your songs or register them, it was around but little knew!
Good vibes all the way! 🥳🕺🏽 Come celebrate incredible Ugandan talent with us.
#ReggaeRaggaNyamNyam
📍 22 March | Lugogo Hockey Grounds
Be there! #RoastAndRhymeAt1
There is a difference between local tourism promotion and international tourism marketing. While there are many representatives who can promote local tourism, engaging international markets requires a different approach.
An effective tourism ambassador should not simply be a face of the brand. They should be a creative thinker who understands the sales language of specific markets, and who also has a deep understanding of what Uganda’s tourism industry offers.
The Uganda Tourism Board has done a commendable job promoting the country. However, if I were to suggest anything, it would be that when we choose tourism ambassadors, they should be fluent not only in language, but also in strategy, culture, and marketing.
Ideally this would be an artist or cultural figure structured like an agency someone with diaspora appeal and a global outlook who can translate Uganda’s story in a way that inspires people to actually get on a plane and come see it.
Current data shows that many of our visitors come from the West Coast of the United States particularly California, Oregon and Washington as well as countries within the Schengen Area in Europe. Those are markets we should be speaking to more intentionally.
One of our greatest untapped resources is Ugandans in the diaspora. They are already natural ambassadors. With some coordination, training and clear targets, they could help brand Uganda globally as a true bucket-list destination.
Imagine a network that includes:
• Tourism booths at international festivals
• Cultural or tourism offices in major metropolitan cities
• Ugandan coffee houses abroad acting as cultural hubs
• Artists on tour including a tourism slot alongside their merchandise and performances
Artists with cross-cultural reach can naturally play a role here. Platforms that combine music, fashion, film and culture already speak to audiences across continents, including members of the African diaspora interested in visiting, investing and reconnecting with the continent.
In many ways this kind of cultural ambassadorship already happens organically. For example, our short musical film Infinity by Nsimbi has already travelled to more than thirty international film festivals. The film was intentionally shot across the lush green landscapes of Uganda to showcase the beauty of the country and the culture of our people.
It will be screening on March 31st at the American Center Kampala for a select audience, with more Kampala screenings to be announced.
Through music, film, fashion and cultural exchanges including appearances at institutions like the Smithsonian Institution, universities and international festivals NSIMBI Music has carried Uganda’s culture into global spaces. In my own way I have also consistently championed our indigenous languages and cultural products across international platforms.
Whether it is official or unofficial, the work of representing Uganda’s culture continues.
Either way, come experience the musical film Infinity wherever it is screening near you. More screening dates in Kampala will be announced soon.
(Zamba / NSIMBI / Baboon Forest )
nsimbimusic.com