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Martin Pasquel
71 posts
Great round of presentations during our final #UCWCOMM304 class 👏🏼👏🏼 Congratulations, everyone! I learned about social media as a strategy to increase brand awareness through digital channels. Thank you @WahibaChair for such an amazing job!
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@WahibaChair @HubSpot There are some interesting points that we covered during class; numbers 1 and 2 when talking about TikTok and influencer marketing! And yes, nowadays, customers feel identified with the brand when it's more human and simple #UCWCOMM304
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What Are the Top Marketing Trends of 2023? THIS ⬇️according to @HubSpot and 1,200+ Global Marketers: lnkd.in/gbEXsKkE
PS:🤔Remember how we talked in class about 5⃣?Good to see it's now top of mind! re: linkedin.com/pulse/10-essen…
#BeHuman #UCWCOMM304 #UCWPUBR300
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Some important numbers there to think about regarding the influence of TikTok; I agree that we should use the app for good! #UCWCOMM304
Weining Jin@WeiningJin
TikTok has become one of the world's most popular apps, with 2.5 billion apps downloaded globally and more than 1 billion monthly active users worldwide.@WahibaChair #UCWCOMM304 Use Tiktok to be good！@TikTokForGood
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#UCWCOMM304 @WahibaChair I've realized the influence of social media is powerful; I recently did one search on my phone about gyms, and now my Instagram feed looks like this 😅 maybe it's the app algorithm, but it makes you think about the importance of social media marketing
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We can now promote our brand through social media channels with the collaboration of influencers. But we must be cautious when developing influencer marketing strategies; one small mistake could lead to controversy #UCWCOMM304 let's take a look at the Report
Influencer Marketing@influencerMH
We're very excited to announce this year's Influencer Marketing Benchmark Report, in association with @Upfluence You can now download the full report here: influencermarketinghub.com/influencer-mar… #InfluencerMarketing
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#UCWCOMM304 @TikTokForGood is the perfect example of the constant growth of the social app! TikTok is a space that promotes simplicity and entertainment in daily life situations. It's easier to watch short videos; I'll admit some of them are really funny 😅
TikTokComms@TikTokComms
The TikTok community has your back when it comes to hacks, tips, and solutions. So don’t do it alone - Do It With TikTok 🤳 Find the best advice in the dedicated #SavingMoney Hub and meet some inspiring community members 👏 Learn more below: newsroom.tiktok.com/en-gb/dont-do-…
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#UCWCOMM304 @WahibaChair Thanks to last week's class, I've started to look into @Reddit as a channel of discussion, news, and content... I'm surprised by all the communities and groups it offers. For sure, it is a social channel worth giving a try!
#community
Reddit, Inc.@Reddit
If you’re working on bettering yourself in 2023, here's a friendly reminder that Reddit has 400+ life advice communities.
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Interested in increasing your brand awareness on social media? Check this guideline of @SMExaminer to improve customer acquisition on Facebook and Instagram... Don't miss your chance to take your brand to the next level in this digital era and adapt to it.
#UCWCOMM304
Social Media Examiner@SMExaminer
NEW: How to Improve Customer Acquisition on Facebook and Instagram w/ @sonnenbergmedia socialmediaexaminer.com/how-to-improve…
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Valuable tips! @SproutSocial summarizes 23 social media best practices to succeed in 2023. When implementing social media campaigns, we must assess trends and consumer behaviours to build a digital community loyal to our brand!
#socialmediamarketing #UCWCOMM304
Sprout Social@SproutSocial
In this landscape, be vigilant to spot algorithm updates, new consumer behavior trends and foundational changes to social best practices. bit.ly/3Dl50sz
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#UCWCOMM304 Take a look at this! I find it quite helpful how Hootsuite provides free templates for businesses and entrepreneurs. This example is a template for creating an RFP (request for proposal) to improve social media marketing! Excellent work here by Hootsuite
Hootsuite 🦉@hootsuite
When creating an RFP for social media work, use this. ow.ly/kusT50MqOhi
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@WahibaChair @RogersMediaPR @CBCNews Very engaging and interactive course; I hope to see you in future classes thank you. 👏🏼👏🏼 #FinalClass #MediaEconomics
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Martin Pasquel retweetledi
#UCWCOMM401 We learned a lot today from your @RogersMediaPR and @CBCNews presentations today. Well done! This is a wrap tweet. Feel free to share any final thoughts here 😊🙏 #MediaEconomics #FinalClass
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#UCWCOMM401 Great presentations today! Congrats everyone. We learned valuable information about @RogersMediaPR and @CBC @WahibaChair thank you for the engaging journey; I have improved my communication skills and creative thinking! Very enriching course
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Martin Pasquel retweetledi
#UCWCOMM312
"One of the best ways to improve your communication skills is to practice being clear and concise" As you think through your presentations, here's a structure which may help:
youtube.com/watch?v=QBrtY4… cc
@LHCtraining #UCWCOMM405 #UCWPUBR300 #UCWCOMM102 #UCWCOMM401
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@WahibaChair @thewalrus @jenniferhollett I haven't heard of @thewalrus before, but based on the research we did during class, I could say the magazine’s success relies on its exclusivity and engaging content aimed at a well-informed and curious audience. #UCWCOMM401 #magazine
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#UCWCOMM401 Take a look at @TheWalrus...What do you believe sets it apart as an award-winning online magazine? #MediaEconomics #DigitalPublishing
PS: Congrats, @jenniferhollett - Long time no talk since #iVoteBC. Hope all is well!
Jennifer Hollett@jenniferhollett
Congrats to @TheWalrus team on winning two golds at the Canadian Online Publishing Awards. 🏅Best Multicultural Story - “Objectivity Is a Privilege Afforded to White Journalists” 🏅Best Virtual Event - Poetry for the Moment Well done to all nominees and winners!
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Good morning #UCWCOMM401 class! Hope everyone is doing well! These are the last weeks together; let's enjoy the classes and the group presentations next week! @WahibaChair
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@WahibaChair @CRTCeng #UCWCOMM401 To be honest, I rarely listen to the radio, only when I’m travelling by car, as I prefer on-demand music and podcasts available on Spotify. I think the @CRTCeng report evidences the decline in radio stations' revenue and demand.
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#UCWCOMM401 Do you listen to any form of radio? How/where? This week, take a look at the @CRTCeng "Communications Monitoring Report" crtc.gc.ca/pubs/cmr2020-e… and share something you may find interesting/surprising on the Canadian radio market. #MediaEconomics
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@WahibaChair @BuzzFeed @tasty #UCWCOMM401 I follow @tasty on TikTok! I really like the recipes and I would say its content is so sticky because their videos are quick, engaging, fun, relevant (and in the case of Tasty’s content, the food looks so delicious!!)
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#UCWCOMM401 Do you follow/use any of the @BuzzFeed content/platforms? I have the @tasty #app and it helps me make quick dinners (love their one pan pasta recipes like this one😊). What do you think makes @BuzzFeed's content so sticky?
#NewMediaBusinessModels #MediaEconomics
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@WahibaChair #UCWCOMM401 Shocking strategy from Netflix; I would say it is a need to act quickly toward the increase of streaming competition (Disney+, Amazon Prime, HBO). It could be an intelligent strategy to attract more customers, but it goes against the initial essence of Netflix
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#UCWCOMM401 Take a look at this re: our course discussion. Thoughts? #NewBusinessModels #MediaEconomics #SVOD
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