As someone who exclusively flies @Delta and uses my @Delta @AmericanExpress for everything these changes are going to drive a massive decrease in loyalty. Really interested in the strategy driving this one (but will also be cancelling that credit card in December!)
The Wall Street Journal@WSJ
Delta Air Lines, which had been a holdout in keeping its SkyMiles loyalty program closely tied to flying, is shifting to a model that ties status exclusively to how much people spend on.wsj.com/45Lj4HY
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