Matteo Banzon - Odin Digital

Heard @smartlead_ai only follows the Cold Email GOATS. Glad to be part of the club 🐐

Now when another practice owner says Facebook ads can’t work because their audience doesn’t use social media, they just smile. Someone in that family is scrolling. The only question is whether they see your clinic or the one down the road.

The owner hadn’t changed their clinical skills. They’d just stopped assuming no one was online. Instead they met patients and carers where they already were, at the exact moment they were finally ready to act.

There was a practice owner I met in Perth. Lovely with patients. Every time Facebook ads came up, they just laughed. Said their audience didn’t use social media, so there was no point even trying. Felt safe. Felt logical. Was quietly costing them.

How important are title tags and meta descriptions for SEO. Very important. This is what we call "on site optimisation". Having best practices will increase your authority score which will make you rank higher on Google organic rankings.

Should you use multi-step forms and when for your landing page? In general I always recommend to go simple with just name, phone, email. That being said, if you get a ton of leads and need extra qualifying then add in multi-step questions so you can disqualify leads faster.

How do you define “primary” vs “secondary” conversions for Google Ads? Primary conversions are the main thing you want the ads to optimise for: > Phone call > Enquiry > Booking Secondary conversions could be any other event that is valuable but not necessary like button clicks

How can AI assist with email and SMS sequences? As soon as a lead comes in, you can send a PERSONALISED AI automated email and text that is relevant to their enquiry. This way you're admin doesn't sit all day responding to enquiries and can focus their time on higher EV actions

Now when another practice owner says SEO takes too long to help, they just smile. Time will pass anyway. You can spend it reacting to each slow month. Or you can use a small slice of it building assets that quietly tip more patients your way, year after year.

A year later, those pages were their strongest lead source for that condition. Same clinic. Same team. The only difference was the decision to start, instead of waiting for some mythical “right time”.

There was a practice owner I met in Melbourne. Loved the idea of patients finding them online. Hated the idea of “waiting months or years” for SEO to work. So they kept putting it off. And kept riding the referral rollercoaster.