MATTEO FAVARO 🔥

I sat down with 5 media buyers who've collectively managed over $510,000,000 in ad spend, and asked them the 9 questions I get asked most But they didn't just share "tactics". It was how they actually think. About scaling, testing, when to kill ads, diagnosing funnels, and more. Full video below. From verified top 1% buyers in our network.

Media Buying War Room: Meta Metrics You Can Actually Trust | $500M+ Panel x.com/i/broadcasts/1…

So many phony media buyers, so few who are the real deal

Media Buying War Room: Navigating Account Bans & Ad Compliance | $800M+ Panel x.com/i/broadcasts/1…

"When ATMs replaced bank tellers, banks made MORE money" The same thing is about to happen to media buying. A creative strategist/media buyer who's generated $55M+ in Meta ads revenue explains why:

Join the Media Buying War Room LIVE every Wednesday at 1:30pm ET (free): mediabuyer.com/warroom

Full conversation: youtu.be/s9PvD4YLEMU

7 - When content production becomes free, the only moat is knowing what to produce Phil tells the story of a consultant at a nuclear plant. They paid $50,000. $49,999 to know WHERE the problem was. $1 for the Sharpie. "The actual expensive thing is knowing what thing to actually do."

Join the Media Buying War Room LIVE every Wednesday at 1:30pm ET (free): MediaBuyer.com/WarRoom

Full conversation: youtu.be/s9PvD4YLEMU

Most media buying agencies are about to have a very rough year. An ex-Googler who's generated $400M+ in Google Ads revenue sat in a room with 4 other top media buyers. His prediction on what replaces agencies:

6 - "Off-seasons" don't exist. You just don't know who's buying. "Is your Shopify store getting zero dollars? Probably not. Someone IS buying. Who? Why?" Most brands pull back spend and lose momentum. Phil says if you can unlock who buys during the off-season, you unlock an entirely new season.

I asked 6 of our vetted media buyers what offer is crushing it for them right now. From $7 front ends. Telehealth arbitrage. 10-day docuseries. Sampler boxes. Live webinars. Short sharp sales. etc Six completely different answers Same pattern underneath Every one of them mastered the one variable that makes their specific funnel work THEN they scaled. One liquidates 80% of ad cost on the first purchase. Another scaled 10x in five months by dialing one metric. A third only launches four times a year and the scarcity is real. Nobody started with the ads Full convo VVVVV

4 - When you test 20 variables at once, a winner tells you nothing "Was it the environment? The creator? What they said? The overlay? You just don't know." You can't replicate it. You can't scale it. You can't learn from it. Phil's rule: isolate as many variables as you can until you have conviction. Then add one on top.

Media Buying War Room: Offers Crushing It Right Now | $800M+ Panel x.com/i/broadcasts/1…

3 - The Inverted Pyramid: isolate one variable at a time Test 3 distinct audiences. Same product. Same budget. Same targeting. Different messaging. Run it for 7-14 days. "I can't be confident in scaling yet, but interesting, nomads are outperforming everything else by 30%. We should explore this more." Then test WHY nomads buy. Then test WHAT format to show them.

2 - Everyone starts testing at the wrong level Most media buyers start by asking: "What creative should I make? Who can I copy?" Phil calls this starting at the foundation where it's unstable. His framework flips it: WHO is buying → WHY they buy → then WHAT to show them.

1 - Facebook is the world's best market research tool (and you're barely utilizing it) Most businesses spend $300K-$400K/month on ads purely for sales. Phil says they're ignoring half the value. "If somebody actually buys off a Facebook ad through a random funnel you built, that's revealed preference. Not a survey. Not a focus group. Real signal."

I interviewed a media buyer who generated $55M+ for D2C brands on Facebook. He told me why most media buyers waste 80% of their ad spend testing the wrong things. I spent 37 minutes with him. Here's what I learned:

@katie_cflow off season can be mega

@MatteoOneself this is so true. i actually make more margin in "off-season" months because CPMs drop 30-40% while my repeat customers still buy. january and february were my most profitable months last year even though revenue was lower than Q4