Communities Management for web3 has still a lot of room for improvement, with most of the processes being mechanics and inefficient.
I recently stepped into @crew3xyz, whose premises seems very interesting.
Here's the link if you want to have a look: crew3.xyz
Nike has teamed up with Roblox to create a virtual world called NIKELAND.
It will be free for now, but users will eventually be able to pay for products & dress up their avatars in Nike-branded sneakers & apparel.
Every major brand will eventually do this.