Matthew Grieve

@runbeagle Depends on the sincerity of the negative comment, all sincere ones should be addressed and responded to. I've seen some pretty poor replies from Optus over the years. #CurtinDigiPR

How might you handle negative comments for a brand? Any poor examples you've seen from brands #curtindigipr

@runbeagle During a crisis it's important to get the information out yourself first rather than have an outside party beat you to it, this helps you better set the pace and shows that the business is being proactive. #CurtinDigiPR

Responding online during an issue/crisis - are there times that are more critical than others? #curtindigipr

@runbeagle I think LEGO has a good reputation, they have remained relatively free of controversy and they have good PR practices and a good charity presence. #CurtinDigiPR

What brands do you think have a 'good' reputation and why #curtindigipr

@runbeagle Reputation is essential, intangible and the result of the actions and behavior of a business, it's also determines how much stakeholders may trust a business.#CurtinDigiPR

What do you know about reputation - and what are some key elements discussed in the module? #curtindigipr

@runbeagle Issues are smaller, ongoing and should be monitored for and handled constantly, whereas a crisis is larger and can result from an issue not being resolved or from a surprise incident? #CurtinDigiPR

So first up what's your understanding of the difference between and issue and a crisis? #curtindigipr

@runbeagle Here, looking forward to not working this weekend. #CurtinDigiPR

Welcome students to Friday #curtindigipr chat. Who's online and what are you looking forward to this weekend?

@runbeagle An example of a big failure was the McDonalds "Create Your Taste" campaign that ended up having people uploading some rather appalling burger names and designs, attached is an article with some examples but there is some strong language. #CurtinDigiPR elitedaily.com/envision/mcdon…

last question - best/worst examples of online campaigns that show great (or poor) PR and participation #curtindigipr

@runbeagle My duck Abernathy 🦆 #curtindigipr

good midway question (but also answer last question) post your pets.... :) #curtindigipr

@runbeagle By knowing who they are targeting their content towards? #curtindigipr

Okay then so how can brands encourage meaningful engagement online #curtindigipr

@runbeagle Because everyone that participates online with them contributes to the brands overall story. #curtindigipr

So first question for today why should brands care about who is participating online with them? #curtindigipr

@runbeagle Hey everyone, hope everyone had a good weekend!

Welcome to my #curtindigipr students today - who's on here? say hi! (does anyone know Garfield?)...