Matthew Keys

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Matthew Keys

Matthew Keys

@MatthewKeysLive

Award-winning news publisher, covers the business of media and tech at @thedeskdotnet | Past: @reuters, @fox40, @abc7newsbayarea | [email protected]

Sacramento, California Katılım Şubat 2007
6.6K Takip Edilen46.8K Takipçiler
Matthew Keys
Matthew Keys@MatthewKeysLive·
Not saying AI posts are not a problem, but the entire story is based on research from a single company that, at some point, purchased advertising inventory at 404 Media. Given that relationship, additional data and research needed to be done. It wasn't.
Jason Koebler@jason_koebler

As much as 40 percent of longform posts on LinkedIn and X users actually see are AI-generated, according to new research Particularly notable because we know these platforms are flooded with slop, but this studied what the algorithm actually shows people 404media.co/linkedin-and-x…

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Evan DeSimone
Evan DeSimone@MediaEvan·
@MatthewKeysLive I don’t know that this has been true for some time outside of the more pay-to-play trades. It does seem like a lot of execs are badly advised.
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Evan DeSimone
Evan DeSimone@MediaEvan·
One thing I can tell you definitively from my time in and around tech comms is that lots of founders and execs have this misunderstanding of how media works, and often it’s fed by their in-house comms and pr people.
dar@radbackwards

I gave WIRED the exclusive on our hands launch, and they wrote a really weird article about how we are sexualizing robotics… wired.com/story/the-1x-n… I felt pretty betrayed because that’s not what they told me they were writing about not is that what I’ve ever been about… actually I stand for quite the opposite… But I’ve come to find a lot of dishonesty and malice in the journalism community so I wasn’t surprised. This is what I sent the author… I’m only sharing this because I hope it encourages journalists to resist the click bait trap and tell truly awesome stories because I for one don’t believe journalism is dead— I think it’s just starting and just needs to evolve past the weird corner of the internet where data driven optimization turns everything into smooth brained shocking brain rot bullshit. The technological revolution we are going through should inspire a journalism renaissance. Not let it fall into further decay. There is so much brilliance at play in the world and the stories should be told! My note: “[author name redacted], it was nice talking to you, but I wanted to let you know that I didn’t enjoy your article at all. I understand the need to be inflammatory because that seems to be the only thing that gets clicks these days but that doesnt mean you shouldn’t recognize when something special is in front of you. I trusted our PR team in saying we should offer you the exclusive on what is one of the most important technological developments in the history of Mankind and I deeply regret it. Good luck with the rest of your writing career. -Dar Sleeper”

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Matthew Keys
Matthew Keys@MatthewKeysLive·
@MediaEvan I'm getting experience as the "other side," working comms for a law firm for one specific case, and let me tell you — I have no qualms about pushing back, but that's probably because my main job is journalism, not comms. Still, very eye-opening experience.
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Evan DeSimone
Evan DeSimone@MediaEvan·
Sometimes it’s because the comms folks are too scared to push back because tech people don’t respect them, but often it’s because they’re just equally clueless.
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Matthew Keys
Matthew Keys@MatthewKeysLive·
Paramount may have to write a $650 million check to Warner Bros shareholders every three months if the merger isn't complete by October. Those costs could be staggering if a legal battle involving California and other states drags out. thedesk.net/2026/07/califo… $PSKY $WBD
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Rob Bonta
Rob Bonta@AGRobBonta·
Today, I am leading 12 states in challenging the proposed merger of Warner Bros. and Paramount and asking the court to block the deal. California's film and entertainment industry touches the lives of Americans daily. We’re going to court to fight for a free and fair market and protect this iconic industry. oag.ca.gov/news/press-rel…
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ABC News
ABC News@ABC·
BREAKING: U.S. Sen. Lindsey Graham of South Carolina has died from a sudden illness, according to his office. He was 71. abcnews.link/DJHwQUy
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FIFA Media
FIFA Media@fifamedia·
Before England’s goal in minute 45+2 against Norway, the sensor in the Connected Ball showed no peak in the 'heartbeat of the ball' when in the air, and therefore no evidence that the ball touched the overhead wire and changed the movement of the ball.
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Yahoo Sports
Yahoo Sports@YahooSports·
Norway GK Ørjan Nyland's goal kick was touched by the cable above the stadium which dropped the ball and led to England's goal by Jude Bellingham. VAR did not interfere and the goal was allowed.
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ian bremmer
ian bremmer@ianbremmer·
which us president subpoenaed the most journalists?
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ESPN
ESPN@espn·
South Africa and Mamelodi Sundowns midfielder Jayden Adams has died aged 25 after featuring in South Africa's run to the World Cup round of 32, the South African Football Players Union confirmed on Saturday. More: spr.ly/6012BEPkoI
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Kevin John
Kevin John@heykevinjohn·
"Sacramento proud is a real thing...There is hundred of thousands of cities in the United States, but there is not one city that compares to Sacramento." -Sacramento Kings fans in Las Vegas continue to voice their support for the team, through thick and thin. @KangGangPod
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TV Grim Reaper
TV Grim Reaper@TVGrimReaper·
Let’s do some bad consumer surveying. How many of you have signed up for one of the YouTube TV skinny bundles? Were you already a YouTube TV customer? Or a new one?
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Nick Robinson
Nick Robinson@Nickrob·
Deadline left an AI prompt in.
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Matthew Keys
Matthew Keys@MatthewKeysLive·
My guess is someone from California or New York called. Oregon likely lacked jurisdiction anyway.
Brian Stelter@brianstelter

Paramount says Oregon state attorney general @AGDanRayfield has withdrawn his court motion that sought to delay the Paramount-WBD deal while pursuing certain documents via subpoena. The company's full statement: "We are pleased that the Oregon Attorney General has withdrawn its motion to delay this transaction. It was the right decision and avoids an unwarranted effort to delay a lawful, pro-competitive merger. Antitrust authorities around the world have carefully reviewed this transaction, clearing it or concluding that it does not violate any competition laws. That regulatory record underscores what the facts, the law and the economics make clear: this transaction will create a stronger challenger to dominant global streaming and technology platforms, expand consumer choice, increase investment in premium content and theatrical distribution, and create more opportunities for creators and workers. We look forward to completing the transaction and delivering those benefits."

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Ben Horney
Ben Horney@BenHorney·
NEW: The personalized message Bryce Harper recorded in 2024 for a man deep in gambling debt was purchased through video-sharing platform Cameo, and the MLB star did not know it would be used as part of FanDuel’s VIP bettor program, sources tell @FOS. frontofficesports.com/how-bryce-harp…
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Jeremy Barr
Jeremy Barr@jeremymbarr·
writing my newsletter exclusively for 12 corporate executives who hopefully view me as a peer
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Joe Flint
Joe Flint@JBFlint·
Scripps - DirecTV standoff over. More coming.
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