Matt Pate
1K posts

Matt Pate
@Matthew_Pate
Growth, engineering & design.
London, UK Katılım Ocak 2016
1.9K Takip Edilen2.1K Takipçiler

we achieved 37.6M views and 67k app downloads in february
we consolidated our data from over 6,000 videos to break down the biggest insights in tech ugc:
> the format that hit $1.48 CPI
> how to write content like you're texting a groupchat (and why it converts)
> when to post on IG instead of TT
& more
comment "PLAYBOOK" & i'll share the report with you

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Cancel your next product photoshoot.
Introducing @InstantHQ Studio. The AI photo studio for eCommerce.
RT + Comment “Instant Studio” and I’ll send you 300 AI credits.
We spent months deeply optimizing AI image models for eCommerce.
Today, it’s finally here.
Skip the expensive photo shoots.
No more wasting time and tokens on random prompts.
The first AI content studio built specifically for eCommerce is here.
Your next product shoot is a prompt.
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Nano Banana + Linah AI + Markdown prompting is next-level
All of these UGC ads was built entirely with AI no creators, no editors.
And the secret? Structured Markdown prompts.
They turn a generic input into a brand-consistent, high-precision video every single time.
Perfect for DTC founders and creative teams who need ads that actually match their brand guidelines.
Instead of writing long, messy prompts and praying for good results…
Markdown prompting gives you predictable, repeatable video outputs.
Your prompt precision skyrockets → with organized sections for:
Camera angles
Brand elements
Lighting specs
Scene transitions
Here’s what you get with Markdown + Linah:
→ Clear creative direction
→ Consistent UGC-style video ads
→ Way higher coherence across outputs
→ No “creative lottery” problem
→ Scalable video generation that matches your brand
The result? Ads you can trust → built at scale, with zero human creators.
Want the full Markdown templates we use with Linah?
Comment “SYSTEM” + like this post, and I’ll DM them over.
(must be following)
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Over the last month, we produced 1,200+ statics and 150+ videos using our creative system.
That pipeline turned a brand from $30k months into $30k DAYS.
I just broke down the exact process we use to research, test, and scale winning creatives — step by step.
DM me “creative” and I’ll send you the breakdown.
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POV ads are killing it.
My clients spend over $400k/month on this format alone.
So I've created a mini-guide on how you can do the same
- Winning examples
- Why they're working
- Steps to follow when creating them
Want access?
Like + comment “POV” and I’ll send it over.
(Must be following)
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Matt Pate retweetledi

We made this AI agent that generated $21k in one week
It clones viral TikToks & UGCs then posts across 9 platforms completely on autopilot using n8n
- Scrapes trending UGCs
- Rewrites scripts with GPT-4o
- Generates avatar videos
- Edits, captions, and posts to IG, YT, TikTok, X, FB & more
Want the system?
Follow + RT + Reply “n8n” and I’ll DM you the full strategy
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Matt Pate retweetledi

Having a good storyboard to send to creators can make a world of difference between creators getting your UGC ads bang on
Or constantly sending back content for reshoots
So I thought I'd give away an entire folder filled with different types of storyboard images that we use in our briefs to our creators at AdTok
Repost this tweet + Comment 'STORY' and I'll DM it to you
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