Max Sommer

Timetable for #coscamp

@gunnar_knaus @ContentGraz @annafokina42 @SueWestbrock @melanie_mitter @sandrinefackner @juliascheibl Danke! 😊

@MaxSomm @ContentGraz @annafokina42 @SueWestbrock @melanie_mitter @sandrinefackner @juliascheibl Danke, dir auch herzliche Gratulation 😄

6 frischgebackene Master der Content-Strategie 😁 @ContentGraz @annafokina42 @SueWestbrock @melanie_mitter @sandrinefackner @juliascheibl

The probably most powerful content strategic tool: content audits. I've wrote an easy user guide on how to conduct #content assessments properly. Have a look at it and let me know what you think. contenttales.com/content-audit-… #contentstrategy #contentmarketing #onlinemarketing #ux #ia

@rahelab @ContentGraz Thanks for the props @rahelab.

„Sharing data is one of our civilization‘s foundations“ - Kodi Foster. #thinkahead18 #fifteenseconds #data #bigdata #analytics

„Make sure your changes outnumber your excuses“ - Stephen Gates. #thinkahead18 #fifteenseconds #design #innovation

„Design is the visual expression of creativity“ - Stephen Gates. #thinkahead18 #fifteenseconds #design #creativity

Message architectures help you streamlining #brand #communications: contenttales.com/develop-messag… #contentmarketing #contentstrategy #marketing

The #SEO game has changed. And it continues changing blog.hubspot.com/marketing/sear… #ContentMarketing #InboundMarketing #ContentStrategy #marketing

#BrandManagement: How to build memory structures with message architectures: contenttales.com/consistent-com… #marketing #branding #contentstrategy

New blog post: How to build memory structures with consistent #brand #communications: contenttales.com/consistent-com… #branding #marketing #content

Should Your Brand Lead With Its Values? Get deep insights in the #starbucks brand: flip.it/uT61fO #branding #brandmanagement

Boost your #brandmanagement success with perceptual maps & balanced point of parity and difference: contenttales.com/basics-of-bran… #branding #brand

How to position a #brand with perceptual maps and balance points of parity and difference: contenttales.com/basics-of-bran… #branding #marketing

New article: How to successfully convince #millennials with #branding: contenttales.com/successful-bra… #marketing #brandmanagement #brandbuilding

Leverage the enormous purchasing power of #millennials and learn how #brands need to rethink in terms of #branding: contenttales.com/successful-bra…

"5 customer interviews are enough to get 80% of the answers you need" Adam Perlis #ux #ContentStrategy #thinkahead17 #designthinking #design

"Unternehmen müssen differenzierte und relevante Stories finden - nicht erfinden" Andreas Roitner, Y&R #branding #thinkahead17 #storytelling

Is it really time to throw out the brand book and start #unbranding? I'm not sure, what about you? itsnicethat.com/news/ragged-ed… #branding #brand