MeasuringU

Common biases in #survey design include representativeness, sponsorship, social desirability, prestige, acquiescence, and demographic. What can you do about them? measuringu.com/primer-in-bias…

The basic SUPR-Q measurement model is a good framework for the assessment of additional constructs. measuringu.com/incorporating-…

Click testing is relatively easy to use and can generate impressive graphical outputs, but how do you decide when it’s the right #UXresearch method to use? measuringu.com/why-and-when-t…

We conducted an experiment in which 212 respondents used radio button numeric scales and sliders to rate their likelihood to use online shopping websites and seller marketplaces, half on desktops and half on mobile devices. measuringu.com/ltr-numeric-sl…

When we analyzed likelihood-to-recommend and likelihood-to-discourage, we found NPS Detractors are much more likely than Promoters to have high ratings of likelihood-to-discourage. measuringu.com/relationship-b…

In statistical hypothesis testing, why is it wrong to accept the null hypothesis? measuringu.com/how-does-hypot…

The results from three Monte Carlo resampling studies show a moderate (2–8%) sensitivity advantage for standard slider scales over five-point numeric scales when n ≥ 10. measuringu.com/are-sliders-mo…

If you want it to be as easy as possible for people consuming your #research to make accurate and rapid data comparisons, then your first choice should be percentages instead of fractions. measuringu.com/should-you-avo…

Anyone claiming to be a senior #UX researcher with less than five years of experience needs a compelling resume to support that claim. bit.ly/4dk8GgG

Changes to Rating Scale Formats Can Matter, But Usually Not That Much. measuringu.com/changes-to-rat…

Retrospective Think Aloud methods address some of the limitations of concurrent Think Aloud, but double (at least) the session length. measuringu.com/many-ways-of-t…

#Usability testing can be used to uncover problems (low sample size requirement) and assess the experience (high sample size requirement). When a usability test will play both roles simultaneously, there is a need to balance the sample size. measuringu.com/larger-sample-…

Developing a new questionnaire? Review the literature first to avoid reinventing the wheel. How does this new measure build on existing ones? measuringu.com/measure-qualit…

Perceived ease of use and perceived usefulness are both significant in predicting overall experience, the intention to use, and actual usage, but perceived usefulness tends to be the more dominant predictor. measuringu.com/is-the-ux-lite…

To measure trust, #usability, and other latent variables, use rating scales to gather observed variables. Intercorrelations and techniques such as factor analysis can ensure that observed variables are close proxies for the variables you can’t observe. measuringu.com/understanding-…

The evolutionary path to the UX-Lite started in the mid-1980s with the System Usability Scale and the Technology Acceptance Model, passing through the ISO-9241-11 standard, the Usability Metric for User Experience, and the UMUX-Lite. measuringu.com/evolution-of-t…

If you’re thinking of starting a Rolling Research program, or if you’re looking for ways to improve an existing one, here are 13 helpful tips. measuringu.com/rolling-resear…

What percentage of users will participate in an unmoderated think-aloud study? We present an estimate to use when planning this type of #research. measuringu.com/what-percentag…

In the 2024 UXPA Salary Survey, 86% of senior #UX researchers reported five or more years of experience with an average around 12–13 years. bit.ly/4dk8GgG

Our review of #research on select-all-that-apply vs. yes/no forced choice formats has revealed a previously unstudied but potentially important difference in the effect of forced choice formats: presentation in a grid or as a series of yes/no questions. measuringu.com/sata-vs-yes-no…