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It’s a three-peat, for the second year in a row! 🏆🏆🏆
We dominated again with wins for PR Agency of the Year, Corporate Communication Campaign, & Overall PR Campaign of the Year! 🎉
#PRAUExcellenceAwards2024
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Media Age
6.1K posts
Media Age
@MediagePR
Corporate & Brand Reputation Management 20 years of building Uganda's most trusted brands.
Commercial Plaza, 1st Floor Katılım Nisan 2022
219 Takip Edilen1.1K Takipçiler
@WatuSimuUg @mykytabatenko For @MediagePR, our job was to help take the story beyond the room, through strategic storytelling, media engagement and amplification.
Because milestones deserve more than applause.
They deserve context.
linkedin.com/feed/update/ur…
#WatuSimuOneMillion #MediaAgePR
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@WatuSimuUg "We're just getting started." @mykytabatenko, Head of Watu Simu, Uganda, after crossing 1 million devices financed last night in Kampala.
Next target: the second million, faster than the first. #WatuSimuOneMillion #MediaAgePR
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Watu Uganda just hit 1,000,000 Watu Simu devices financed.
7 years in the market, 3 years of smartphone financing and now 500K to 1M devices in under a year.
A phone isn't a luxury, but rather how boda riders, traders & students earn a living.
#WatuSimuOneMillion
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A crisis communications plan isn't something you create after bad news breaks
By then, it's already too late to start asking:
❓Who speaks?
❓Who approves?
❓How fast can we respond?
❓What happens next?
The best time to prepare for a crisis is before you need to.
#MediaAgePR
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Bad news breaks.
The first instinct? Respond immediately.
The better instinct? Assess first.
What happened? Who is affected? How fast is it spreading?
Speed matters, but a fast response built on wrong information can make a bad situation worse.
#CrisisCommunications #MediaAge
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The strongest crisis responses are rarely the most corporate.
They are:
✅Human
✅Specific
✅Accountable
People don't just want to know what happened.
They want to know: Who was affected and what are you doing about it?
#CrisisCommunications #MediaAgePR
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“No comment” may feel like a safe response when bad news breaks.
But silence creates a vacuum.
And when a brand doesn't tell its story, someone else will.
The question isn't whether to communicate.
It's how, when and what to say.
#CrisisCommunications #MediaAgePR
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The first 72 hours of a reputational crisis can change everything.
Hour 1: Assess
Hours 2–6: Acknowledge and establish your voice
Day 2: Communicate the substance
Day 3: Prove your words mean something
A crisis response doesn't end with a statement
#CrisisCommunications
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Media Age retweetledi
Reaching one million smartphone customers is no small feat. It is a testament to the vision, dedication and hard work of the entire Watu team, as well as the trust that one million individuals and businesses have placed in the brand ~ Racheal Nakawooya -
Assistant Commissioner, Microfinance
Regulatory Authority Uganda
#WatuSimuOneMillion
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Media Age retweetledi
One million is definitely a magic number. 📌
Congratulations to @WatuSimuUg on reaching the incredible milestone of financing 1 million devices. Here’s to transforming even more lives through digital and financial inclusion🥳
#WatuSimuOneMillion
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Media Age retweetledi
A smartphone today is more than a communication tool. It is a gateway to financial services, education, business, employment opportunities, and entrepreneurship.
From digital content creators to small business owners, millions of Ugandans can use smartphones to create income and transform their livelihoods.
#WatuSimuOneMillion | 2/3
G.L.O.W💋👅✨♛@BusingyeJose
Uganda’s digital future depends on access. While telecom networks now reach most parts of the country, the challenge remains ensuring more Ugandans can access smartphones and unlock the opportunities they bring. At only 35% smartphone penetration, initiatives like @WatuSimuUg’s smartphone financing are helping bridge the digital divide. ~ Racheal Nakawooya Assistant Commissioner, Microfinance Regulatory Authority Uganda #WatuSimuOneMillion | 🧵 1/3
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Media Age retweetledi
Reaching one million customers is a remarkable milestone, but it comes with great responsibility. As Watu continues to grow, protecting customers, maintaining transparency, and upholding data privacy must remain a priority.
This achievement marks the beginning of a new chapter in expanding financial and digital inclusion across Uganda.
#WatuSimuOneMillion | 3/3
G.L.O.W💋👅✨♛@BusingyeJose
A smartphone today is more than a communication tool. It is a gateway to financial services, education, business, employment opportunities, and entrepreneurship. From digital content creators to small business owners, millions of Ugandans can use smartphones to create income and transform their livelihoods. #WatuSimuOneMillion | 2/3
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Media Age retweetledi
When I rejoined Samsung in April 2024, my mission was clear: grow smartphone adoption in Uganda.
What I found in @WatuSimuUg was more than a partner, it was a shared vision to expand access to technology and create real impact.
Congratulations on financing one million smartphones.🎉
~ Moses Kutetsa Buye, Country manager Samsung | #WatuSimuOneMillion
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Media Age retweetledi
Customers don’t just want smartphones, they need them to grow, learn, connect, and create opportunities.
That’s why @WatuSimuUg provides flexible financing solutions that make access easier. To reach the next one million faster, we will continue strengthening our partnerships and expanding opportunities for more Ugandans.
🥂 To 1 million smartphones financed and millions more to come.
~ Mykyta Batenko, Head of Watu Simu Uganda
#WatuSimuOneMillion
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Media Age retweetledi
Watu started operations in Kenya 10 years ago and has since expanded to 8 countries, with Uganda becoming one of our fastest growing markets.
To appreciate our customers, we offer discounts to repeat clients as we continue supporting them to grow their opportunities.
Our biggest challenge in asset financing is managing default risk, which we address through customer trust and technology that protects financed devices.
~ Damien Geroult, Country Manager, Watu Uganda
#WatuSimuOneMillion
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Media Age retweetledi
Big milestones like this don’t happen alone.
Congratulations to @WatuSimuUg , @SamsungMobile , @Airtel_Ug , dealer partners and everyone working together to make digital access possible for more Ugandans.
#WatuSimuOneMillion
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Media Age retweetledi
About four years ago, we met the Watu team. They were looking for a partner that could help make smartphone financing accessible to more Ugandans. #WatuSimuOneMillion
As we listened to their vision, it quickly became clear that there was a real opportunity to create something meaningful together. That is how Airtel Money began its partnership with @WatuSimuUg
~ Japhet Aritho, Managing Director, @airtelmoneyug
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Media Age retweetledi
Today, when people talk about @WatuSimuUg , they also talk about @airtelmoneyug ,and that is exactly the kind of partnership we hoped to build.
#WatuSimuOneMillion
Today’s celebration is not just about smartphones. I want to give credit to @WatuSimuUg because they have enabled more than one million devices to reach Ugandans. As we speak, over one million people now have access to smartphones through this initiative.
But I believe the impact goes far beyond that number. He added
UG MAN 𝕩@TherealUGman
About four years ago, we met the Watu team. They were looking for a partner that could help make smartphone financing accessible to more Ugandans. #WatuSimuOneMillion As we listened to their vision, it quickly became clear that there was a real opportunity to create something meaningful together. That is how Airtel Money began its partnership with @WatuSimuUg ~ Japhet Aritho, Managing Director, @airtelmoneyug
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Media Age retweetledi
Many of you here are young parents. You know what happens when you get home—the first thing your children do is grab your phone! #WatuSimuOneMillion
They use it for schoolwork, educational content, entertainment, and communication. So the impact @WatuSimuUg has created extends well beyond the one million customers being celebrated today. It has touched millions more lives.
UG MAN 𝕩@TherealUGman
Today, when people talk about @WatuSimuUg , they also talk about @airtelmoneyug ,and that is exactly the kind of partnership we hoped to build. #WatuSimuOneMillion Today’s celebration is not just about smartphones. I want to give credit to @WatuSimuUg because they have enabled more than one million devices to reach Ugandans. As we speak, over one million people now have access to smartphones through this initiative. But I believe the impact goes far beyond that number. He added
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Media Age retweetledi
She added; Today, @WatuSimuUg is the largest Tier 4 microfinance institution in Uganda by total asset base. It is also one of the largest taxpayers among the more than 1,800 institutions operating within this sector.
#WatuSimuOneMillion
UG MAN 𝕩@TherealUGman
Today marks the official celebration of one million financed smartphone customers. #WatuSimuOneMillion Reaching one million customers is no small It is a testament to the hard work, vision, and dedication of the entire Watu team. It reflects the growing demand for your services and, most importantly, the trust that one million individuals and businesses have placed in your organisation. ~ Racheal Nakawooya Assistant Commissioner, Microfinance Regulatory Authority Uganda
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