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Alex Hormozi explains the dramatic misunderstanding most people have about the volume of work it takes to succeed
"We make 450 pieces of content a week. People tell me, 'Hey man, I've been making content for 90 days.' That's 90 posts. I do that in two days."
"People think that top performers are doing two or three times as much work as them. But it’s more often that they’ve done 1,000 times or 10,000 times the amount of work."
"It’s the same with sales. A guy says, 'I've taken 400 live calls over the last 90 days.' But then you look at a top closer who has taken 12,000 calls and closed 4,000 deals. He’s done 300 times the work you have."
The gap between where you are and where you want to be isn't a secret strategy or a hidden algorithm hack, it's raw, unglamorous volume.
You aren't losing because your luck is bad
You are losing because your competitive scale is off by a factor of thousands
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