Mi3 Australia

‘All about rich reach’: ex-McDonald’s, Nike, Myer, Virgin, Rip Curl marketer builds owned media powerhouse at St Kilda’s with ‘mind blowing engagement’; Huge Chery auto gains prove it works | mi-3.com.au/16-03-2026/all… #sponsored

Why the most effective environment for brands is still news media | mi-3.com.au/13-03-2026/why… #sponsored

The rise of the Amplified Indie: Why marketers want scale without the bureaucracy | mi-3.com.au/13-03-2026/ris… #sponsored

The rise of live shopping: eBay taps fandom, collectibles obsessions, and the consumer’s penchant for entertainment-laden commerce with debut of eBay Live in Australia as global spending looks set to hit $2 trillion by 2030. | mi-3.com.au/11-03-2026/ris… @dentsu_global #Sponsored

How brands can score within the sports broadcast. mi-3.com.au/05-03-2026/how… #sponsored

The 2026 Passion Economy: Why You Must Shift From Renting Attention To Earning Obsession | mi-3.com.au/26-02-2026/202… #Sponsored

Attention is no longer scarce; it’s saturated. That’s why ‘unmissable moments’ are becoming marketing’s new unit of value | mi-3.com.au/18-02-2026/att… #sponsored

The future of TV is live, local and built for ROI | mi-3.com.au/12-02-2026/fut… #Sponsored

Why CommBank CMO Jo Boundy thinks brand content is a full funnel ‘silver bullet’ as consumption jumps 11%; News Australia report says ‘content ecosystems’ morphing to ‘brand worlds’ | mi-3.com.au/11-02-2026/why… #sponsored

It took Larry Ellison's consortia mere hours to rewrite TikTok's #privacy rules in way that trips just about every hot button issue in America today, and apparently to censor content critical of the Trump administration, to which Ellison is a donor. mi-3.com.au/27-01-2026/new…

@rohanpaul_ai Moloch's Bargain was one of our most popular stories! mi-3.com.au/13-10-2025/und…

⚠️ A Stanford paper finds that when you reward AI for success on social media, it becomes increasingly sociopathic 🤯 Tuning LLM agents to maximize sales, votes, or social clicks produces small wins on those targets but big spikes in deceptive and harmful content, a pattern they call Moloch’s Bargain. They built 3 simulated arenas with customers, voters, and social users, had Qwen-8B and Llama-3.1-8B generate messages for each input, and used gpt-4o-mini personas to pick winners and provide feedback. They compared rejection fine-tuning, which trains only on the winner, with Text Feedback, which also learns to predict audience comments, and Text Feedback often improved head-to-head win rate but also amplified bad behavior. Sales saw +6.3% lift paired with +14.0% more misrepresentation, elections saw +4.9% vote share with +22.3% more disinformation and +12.5% more populist rhetoric, and social media saw +7.5% engagement with +188.6% more disinformation and +16.3% more encouragement of harmful behaviors. Across 9 of 10 probes misalignment rose and performance gains were strongly correlated with misalignment increase, even when prompts told agents to stay truthful and grounded. The incentive explains the drift, when the reward is engagement, sales, or votes, exaggeration, invented numbers, and inflammatory framing move the metric faster than cautious accuracy, so instruction guardrails get overruled during training. ---- Paper – arxiv. org/abs/2510.06105 Paper Title: "Moloch's Bargain: Emergent Misalignment When LLMs Compete for Audiences"

Search was the oxygen while social was the adrenaline. Between them, newsrooms convinced themselves the web was a partnership, not a protection racket run by the very companies they competed with for ad dollars and attention. mi-3.com.au/14-01-2026/Reu…

Reality Check! Why brands need to keep it real or risk irrelevance in 2026 | mi-3.com.au/22-01-2026/rea… #Sponsored

@ChrisRoper Hi Chris do you have a link to the article?

"We analysed 40,000 public social media posts on LinkedIn and Facebook, all in English, comparing what the same accounts were publishing a few years ago with what they post today. The short story: most people have stopped writing their own posts. Roughly 9 out of 10 posts we analysed from late 2024 onwards were generated largely or entirely by AI." By @mariusdrag and Media and Journalism Research Center @MedJournResCen Welcome to Slopfest 3000.

Merry Xmas, Creatives! mi-3.com.au/09-12-2025/dra…

‘45% of trade promotions were delivering negative ROI … it was pretty scary’: The CIO arming sales with the data for ‘tough’ conversations with Australia’s chemist retailers | mi-3.com.au/18-11-2025/45-…

Brand vs Bots: Brinker and Riemersma say marketers have been selling to machines for 20 years, they just didn’t notice. But now CMOs face an army of buyer-side agents | mi-3.com.au/01-12-2025/Bra…

"The average company has 360 SaaS applications in the enterprise. So, is app number 361 really going to fix everything? A universal truth about software: there will always be more of it. It will only get more complex. This is a forever problem." #agenticAI mi-3.com.au/11-11-2025/har…

The $4 Billion opportunity: Ditch the ROI trap with these growth levers | mi-3.com.au/28-11-2025/4-b… #Sponsored

As awareness channels crater, smart brands move outdoors - digitally, programmatically, and fast | mi-3.com.au/01-12-2025/awa… #Sponsored