Mia Fileman

Campaigns come in all shapes and sizes, and there are many different types of campaigns. For example: Brand awareness Lead generation Email marketing Influencer marketing User generated content Integrated campaign PR campaign Referral marketing

A marketing campaign is a considered, cohesive, focused effort.

This Barbie is impressed: Personalised selfies make movie marketing campaign a hit via @SmartCompany smartcompany.com.au/marketing/this… @MiaFileman #marketing #Barbie #BarbieTheMovie

Lazy or disjointed marketing efforts don't cut it anymore. That's where campaigns come in. But as @MiaFileman writes, most brands go wrong when they try to cram multiple objectives into a single campaign — focus on one goal instead. smartcompany.com.au/plus/build-bus…

Thanks Puggy for spending 465 minutes with me in 2022. I couldn’t stop listening to Out in the Open. #SpotifyWrapped open.spotify.com/artist/1BNQnTV…

Watching pimples get popped on TikTok is now a part of my life and I’m not sure how we got here.

@kaleighf Damn straight

Is a company that calls its team members "rockstars" a red flag? Because I feel like it usually is.

@MisssKabaki @Komallahuja Same!

@Komallahuja I use Clickup for content planning. Moved from Trello recently.

Are you using a tool like Notion, Loom, Asana, Canva or similar to do something most people don’t use it for? Tell me about it, I might feature you in an article.

@HajelaNaman @Komallahuja Very cool

@Komallahuja Notion powers my personal website, although it's not complete, I love the fact that I can do this! nhajela.me

@vibinbaburajan @Komallahuja Same!

@Komallahuja i use loom as an internal knowledge base between team mates. i also use it to standardise processes and manage my team.

I became unemployable when I made daily yoga a non-negotiable. Oh well 💁‍♀️ #entrepreneur #startupfounder #onlinebusiness

At the going down of the sun and in the morning, we will remember them. Lest we forget. Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. #AnzacDay #militaryspouse

@ErinBoothVA 100% agree.

@hbthegreat_ This is changing slowly. During the pandemic, many people left Sydney and relocated to Newcastle, and they plan to stay. Here for it!

Why does Australia still have 1 major city per state in 2022? The concentration of humans, opportunities and congestion surely makes sense to begin work in other locations.

@hbthegreat_ Sad, but true. I get so much done on weekends.

Still after all these years working in startups I find Saturdays the best time to get deep work done. Everything is just quieter. Easier to focus. No being stuck in "waiting mode" before the next meeting.

99% of your marketing challenges will be solved by talking to customers, or prospective ones. A reminder to pick up the damn phone ☎️ #marketing101

@DanGoldgeier Creativity is the future of business advantage.

Just saw a LinkedIn post that started out by saying "You don't need creativity to be a copywriter." Sorry, I'm not going to be following that so-called thought leader.

@NinaGreimel So valuable and actionable 👌

3 publicity ideas for creators: - write a post on somebody's blog - pitch your journey as an entrepreneur to the local newspaper of your hometown - Check out #journorequest for pending media pitches you can contribute to Don't wait to be discovered. Take action!

Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉. #linkedin #Campaign

@TheCoolestCool Creative strategy

What’s something you could host a Masterclass on that most people don’t know you’re an expert in ?