Michael Rueckert

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Michael Rueckert

Michael Rueckert

@MichaelRueckert

Founder of https://t.co/vAX35OKaeA | Director of Marketing at @SnowbasinResort | Adjunct Professor at @UUtah | Formerly with @UtahAthletics & President of @TheMUSS.

Salt Lake City, Utah Katılım Haziran 2009
660 Takip Edilen1.3K Takipçiler
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
We took home a couple awards from the @UtahBusiness SAMYs. I’m extremely proud of what our team has accomplished growing the Snowbasin brand. Thank you to @coop_rario and his team at Doxey Street for building our ‘Go North’ campaign & the brilliant idea of the arrow in SLC.
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
Honored to be featured in the The Wall Street Journal as an "AI power user". For me, it has unlocked productivity and rapid adoption of new skillsets. Building Centium, teaching a university course, and still doing well enough in my day job to earn Marketing Team of the Year.
The Wall Street Journal@WSJ

On the Clock: Rank-and-file employees are jockeying to become leading adopters of artificial intelligence, so-called AI Power Users on.wsj.com/43JAIgg

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Michael Rueckert
Michael Rueckert@MichaelRueckert·
I’ve learned a tremendous amount that is far too long to include in this post, but success primarily comes from omnichannel digital content beyond your website & building a strong brand. Centium is now in a beta test phase with several major brands, before public release soon.
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
Insights from Centium have been deployed across brands I lead since January, and we have seen remarkable growth in AI visibility for our primary targeted search categories. We’re very early in this new category, but it’s an encouraging sign that we can influence AI models.
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
I’m excited to share something I’ve been working on for nearly a year. It’s called Centium AI. It measures brand AI visibility vs. competitors at scale, seeks to understand how these models learn, and ultimately what you can do about it. Check it out at try.centium.ai
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
This follows @UtahBusiness naming us “Marketing Team of the Year” after landing multiple No. 1 rankings for Snowbasin and building a timely national campaign to amplify it. Really proud of what our team & resort has accomplished. We have great momentum! snowbasin.com/blog/news/snow…
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
“There’s no doubt about it: Snowbasin has a stacked resume.” You can’t start an article much better than this opening line from Travel & Leisure in a huge PR win for our resort. travelandleisure.com/how-to-plan-a-…
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Dave Amirault
Dave Amirault@ozskier·
Excited to present to packed house tomorrow afternoon at the @NSAA_org western trade-show and conference about how our industry is harnessing the power of AI. Major thanks to the marketing and operational leaders that shared their time and insights with me. It's gonna be 🔥.
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Michael Rueckert
Michael Rueckert@MichaelRueckert·
We started a multi-year partnership with @mammut, a premium brand that aligns in mountain experiences, safety & sustainability. The gear has impressed our team & we're proud to provide our staff with best in class equipment that matches the quality of our No. 1 ranked resort.
Snowbasin Resort@SnowbasinResort

Snowbasin X Mammut We are so excited to announce our new resort partnership with @mammut to provide uniforms, outerwear, and safety equipment for Snowbasin staff and guests! Read more here: snowbasin.com/blog/news/snow…

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Michael Rueckert
Michael Rueckert@MichaelRueckert·
We’ve been working on this for a while and it’s so great to see it come to fruition. It’s incredibly rare to host the Olympics, let alone twice. It put Snowbasin on the map in 2002 and will certainly be another turning point for our brand over the next 10 years. Let’s go!
Snowbasin Resort@SnowbasinResort

The Olympics are coming back to Snowbasin! 🥇 We are proud to be the venue for Alpine Skiing in the 2034 Winter Olympics and Paralympics with Salt Lake City’s official selection today.

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Michael Rueckert
Michael Rueckert@MichaelRueckert·
@_myfriendryan This retweet put the car in my timeline, and prompted me to buy some Rivian stock. Wish me luck 😅
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Nateinthewild | Nate Luebbe
Nateinthewild | Nate Luebbe@nateinthewild·
Here it is, my timelapse from the Bonneville Salt Flats last night. This is only a 2 second interval (1.8s exposure, f/1.8, ISO 1250), so you can see that these lights were MOVING!
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@RyanQualtrics @daniel_rueckert @KoreOutdoors @SnowbasinResort @UtahBusiness @SkiUtah @tomkellyolympic @NSAA_org