Michael Baer

Scrappiness is critical to startups - but can backfire in your marketing. Make sure you approach strategy and activation more purposefully, even at Startup. stratecutionstories.com/2023/05/11/scr…

Just because you collect data doesn’t make you or your organization “data-driven”. Here are a few thoughts on how to become truly data-driven – and to pivot your data approach towards insight development over data collection. stratecutionstories.com/2023/03/20/dat…

@MediaPost Thanks for the tweet of my post, @mediapost!

how to pivot your data approach toward insight development over data collection. bit.ly/3ZabAuT

A “why” or purpose can be a powerful tool for any organization. But more important than why you exist is “who” you are for, and what they think and need. stratecutionstories.com/2023/01/17/sta…

If your business is for "everybody", then it’s likely to have a generic offering that isn’t really the perfect fit for anybody. Here is an approach to help you define your ideal customer. stratecutionstories.com/2022/11/18/def…

If your business is for "everybody", then it’s likely to have a generic offering that isn’t really the perfect fit for anybody. Here is an approach to help you define your ideal customer. stratecutionstories.com/2022/11/18/def…

STOP THINKING TECHNOLOGY, START THINKING USE CASES stratecutionstories.com/2022/11/02/sto…

STOP THINKING TECHNOLOGY, START THINKING USE CASES stratecutionstories.com/2022/11/02/sto…

CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO* stratecutionstories.com/2022/10/12/cal…

Most companies start their annual marketing planning as if they're starting from scratch. But your marketing plan should feel more like it's a chapter in a longer story. stratecutionstories.com/2022/09/30/you…

Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them. stratecutionstories.com/2022/08/31/sel…

Understanding customer's needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket. stratecutionstories.com/2022/08/24/you…

Understanding customer's needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket. stratecutionstories.com/2022/08/24/you…

Are you making your content for your customer or for you? Here are the 3 steps to take to make sure your content delivers on the needs of your customers. stratecutionstories.com/2022/07/25/sto…

More important than what you make is who it is for. If you’re not passionately focused on understanding and solving for this, no amount of product development, performance marketing, or engineering will bring you success. stratecutionstories.com/2022/06/14/who…

@CaddyMarketing @MediaPost Thanks for the mention, Caddy!

@CaddyMarketing @MediaPost Thanks, I guess... :)

Are you creating a "system" with your marketing - or are you just going tactic to tactic? When marketing is working as a 'system', its disparate parts work in sync with each other, and the momentum builds on itself. stratecutionstories.com/2022/05/27/mar…

No amount of “new & improved”, empty claims, or shiny gloss can polish up a below-average product, a weak idea, a shill-y offer. It’s time to stop blaming marketing when these efforts fail. stratecutionstories.com/2022/05/13/mar…

Every company thinks they're unique. most industries share more in common than not. But most businesses share more in common than not. stratecutionstories.com/2022/05/06/eve…