Michele Linn

@joewaters Ah, thanks, Joe! (And hope you are well!)

@michelelinn You killed it today, Michelle!

A6. My fav way to get responses: partnerships. Ideal partners: 👍 Have a large, engaged audience (think: communities, SaaS tools, event organizers, publications) 👍 Want answers to the questions you’ll be asking 👍 Already have a relationship with your brand #contentchat

@tckdigitalnomad Makes sense. It can be hard to find your space/place. Was just going to offer you resources. I wish you so much luck!

A1c. Qualitative interviews are ideal if you want to ask nuanced, “inside baseball” questions. Conduct interviews and share the high-level insights. This works great if you don’t have a large audience to survey. Here’s an example: 20for20.com/white-paper/ #contentchat

@tckdigitalnomad @ErikaHeald @SFerika Honestly, it can be really hard. My suggestion is to let people know why you are conducting the survey and how they results will help them. And think about how you can partner with someone to help you get responses. #contentchat

@Sweepsify_ @ErikaHeald @SFerika If you want more info, feel free to connect with me on LinkedIn. I can share a "cheat sheet" from my fall conference presentation: How to get a year's worth of content from one research study. It includes a frameworks + loads of examples #contentchat

@michelelinn @ErikaHeald @SFerika Perfect! Thank you. I will read this over 🙏

@AlekIrvin @Sweepsify_ @ErikaHeald @SFerika Love these ideas! There is so much you can do with research. Think about the channels you are on and then create content that makes sense for that channel. #contentchat

@shruti12d Writing survey questions is TOUGH! You need to focus on story + credibility. #contentchat

@michelelinn Writing the questionnaire is half the art of getting the right answers, and about the jargons is so true. Doesn't help the audience to answer accurately. #ContentChat

So easy to make survey mistakes! A8. Some common ones include: 👎 Requiring an email address 👎 Using words your company uses instead of the words your survey taker uses 👎 Using the wrong type of question #contentchat

@hijinxmarketing @ErikaHeald @SFerika My suggestion is to find something that is not monetary but something valuable to your audience. For instance, I once did a survey of dentists and they offered free dental crowns as an incentive. Monetary incentives can result in spam. #contentchat

@ErikaHeald @michelelinn @SFerika Question: how do you feel about giving something away as an incentive for taking the survey (particularly a longer one)? #ContentChat

@Sweepsify_ @ErikaHeald @SFerika And, yes, you can repurpose your research in a lot of ways! Here's one post on LinkedIn that shares the 5 Rs of repurposing reserch: linkedin.com/posts/michelel… #contentchat

@ErikaHeald @michelelinn @SFerika A9: How should original research be presented ideally? 🤔 🍭 Are blog posts and white papers still the standard? I noticed brands are also dripping the research results across social media posts with graphs 📊 #ContentChat

@Sweepsify_ @ErikaHeald @SFerika Another options is an interactive landing page. Here's just one example from a brand that does this well: survey.stackoverflow.co/2022/ #contentchat

@Sweepsify_ @ErikaHeald @SFerika If your goal is backlinks, an SEO blog post can work REALLY well. If you goal is leads, you can create a PDF and gate your findings. That said, never link to the form. Link to a landing page that gives someone a lot of info. (Editors won't link to forms.) #contentchat

@shruti12d @AlekIrvin @Sweepsify_ I ALWAYS ask 1 -2 write in questions. They are essential for data cleaning. And, as you say, you can sometimes use the response in your report. #contentchat

@AlekIrvin @Sweepsify_ @michelelinn Often awesome audience insights are found in those open text boxes, though i agree there can be many vague replies too! #Contentchat

More survey mistakes: 👎 Not including a valid answer option for the survey taker 👎 Missing an opportunity to answer a follow up question 👎 Asking survey takers questions they don’t have the knowledge to answer 👎 Using words like "biggest" #contentchat

@AlekIrvin @Sweepsify_ It's SO important to test your survey. My suggestion: 1) Test with internal testers and a few people outside of your company before your survey is live. 2) Soft launch your survey to a small sample to see if there are any issues. #contentchat

@Sweepsify_ This is a great addition! It's a good idea to ask survey takers for feedback. #contentchat

@michelelinn 👇 Not leaving a space for the survey taker to comment on technical issues / problems with the survey #ContentChat

@shruti12d @alchemer @SurveyMonkey There are a lot of other good tools out there, too. I just started looking at @questionpro, which could be good if you're on a budget.

@michelelinn @alchemer @SurveyMonkey Have used @surveymonkey a bunch of times, thanks for mentioning the other one, got to check it out! #contentchat

A5. If you’re conducting survey-based research, the only tool you really need is a survey tool like @alchemer or @SurveyMonkey . (Not all survey tools are created equal, so you’ll need to find one that works for you.) #contentchat

@amywhiggins I like 100 per slice, too, but sometimes you can get away with less per slice if B2B. #contentchat

A: Would love to hear @michelelinn's thoughts. But I find with quantitative it depends on the depth of the questions and how you are going to slide & dice the data. Mins. are usually around 100 per slice. #contentchat

@SFerika @hijinxmarketing @ErikaHeald I am similar to Erika. I like at least 250 for B2B and at least 1000 if a general consumer study. Something to think about: if you want to compare segments (e.g. Millennials vs Gen X), you'll need enough people in those segements. #contentchat

@hijinxmarketing @ErikaHeald @SFerika My suggestion is to focus on length of survey, not the number of questions. I aim for 5 - 7 minutes. And put the most important questions first. #contentchat

@ErikaHeald @michelelinn @SFerika Question: What is a good number of respondents if you conduct a survey for research purposes? #ContentChat