Michelle Songy

Juggling running a business while promoting it is challenging for startups so just when you most need attention, you’re less likely to get it on a sustained basis, a problem Michelle Songy knew from experience. bizjournals.com/bizwomen/news/…

(1/3)🧵 #Data to help understand why #PR is so valuable, thanks to Publicity For Good 💡 6️⃣5️⃣% of consumers trust earned media more than any other form of marketing (@EdelmanPR) Businesses earn on average💲5️⃣ . 5️⃣0️⃣ in media coverage for every💲1️⃣ spent on PR. (@PRSA)

(1/3) 🧵 In November, we published the strategic use of #press logos in #ad campaigns (link below if you missed it!). The tip was picked up by #media outlets and Press Hook garnered recognition in @Forbes! 💡 presshook.com/blog/the-best-…

Looking for more #PR industry #predictions for 2024? @nicoleschuman has you covered in this piece that dives into #trends on: #AI, #B2B, #content, #crisis, #digital, #fintech, #internalcomms, #publicaffairs, #socialimpact Read at: prnewsonline.com/pr-pros-share-…

We're very excited to team up with @AmericanExpress to support #smallbusiness this #holiday season 🎁 @MichelleSongy8 sat down with #Amex to share her #founder stories and #advice 💡 👉 Full article: tinyurl.com/3263ypam 👉 Our offer: tinyurl.com/2fc3k2k7

4️⃣ The Age of Authenticity PR has always revolved around #integrity, #honesty, & #authenticity. These values are crucial in an era of #information saturation. Brands must have a clear #mission, embody strong #values, & actively contribute to society to build #trust.

Part 2 of the top 10 #trends for 2024💡 3️⃣ Synergizing #AI & #PR Artificial intelligence (AI) has become indispensable in the PR professional's toolkit. 🚨 But it's NOT about blindly copying and pasting content from AI models.

A #milestone 🎉 Our story is one of how #innovation + determination can lead to survival + #growth in even the toughest times. We are grateful for our resilient #team and all the #brands + #media that partner with us to tell your stories 👏 Read at: hypepotamus.com/companies/b2b/…

This #holiday season, we have an #adventcalendar of the top 10 #PR #trends to watch for in 2024 👀 We are dropping two trends every Tuesday, so be sure to check back for more #insights and #tips! (1/5)

@thepresshook SO much to be thankful for!

We have so much to be #thankful for. From #founders who trust us to tell their #brand stories, to #media #journalists hard at work showcasing new #products, to our #team supporting the work near & far: THANK YOU for being a part of our #community 🙏 Happy #Thanksgiving! ❤️

Thank you so much @weggtoday ! Definitely on a mission to support more #womanowned #businesses womenentrepreneursgrowglobal.org/2023/10/30/pre…

Do you know the best kept #secret for boosting #ad #conversion? This #actionable #tip brought #brands: 🚀 5X increase in return on ad spend (#ROAS) 🎉 20% increase in conversion rates 💰 20% decrease in cost per acquisition (#CPA) Find out 👉 presshook.com/blog/the-best-…

If you want to learn more, please comment or DM me 👋

Today, Press Hook provides a platform for #journalists and #brands to connect, #streamlines the effort it takes to get worthy stories out, and #empowers women-owned and minority-backed businesses. Thank you MeiMeifox and @Forbes for capturing the story of Press Hook!

3 years ago I got the inspiration for Press Hook after going through manual, inefficient #pr outreach processes. After our acquisition by AMEX, I wanted to bring the same level of innovation to the world of #journalism. forbes.com/sites/meimeifo…

📦 "#PR seemed like a secret black box or something that I couldn't understand." Founder & CEO @MichelleSongy8 sat down with Marisa Jones & @themediagiant to get candid about her #founding story on the Women CEO in Reflection #podcast💡 🎧 Listen now: womenceoinreflection.com/episodes

On Wednesdays we wear...heart on our sleeves ❤️ Proud to elevate these #brands as part of the Press Hook family: @DragonGlassware🍷 @NolahSleep💤 @onsentowel🛀 @RindSnacks🍊 @OnitsukaTiger👟 @RiseBrewingCo🍻 Hit them up👋 & hit reply if you want to broaden the reach of your brand

@pheadrick @JillSchildhouse and vice versa?

Muck Rack (follows Press Hook) in the AI rush axios.com/2023/04/06/muc…