Mike McCann

Good luck—you just hacked X, owned by a tech genius who knows his stuff. I wonder what he’ll show up with instead of a bathroom sink.

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day. I’d go onto LinkedIn and see some connections who have gotten new jobs, those who have just gotten laid off, and a viral marketing thread from two weeks prior. (IYKYK. And if you don’t know “IYKYK” then no, you definitely don’t know.) But now when I log onto Twitter, I see some product announcements and shitcoin ads. On LinkedIn, it’s mostly podcast teasers. On Threads, it’s a bunch of strangers fighting about airplane etiquette. On Bluesky, it’s the 12th straight week of online acquaintances saying, “Hello? Is anyone here?” It feels like the marketing watercooler is gone, and I don’t know where to go. I don’t know what to react to. And I don’t really know what to write about next.

Microsoft says meeting time has TRIPLED since 2020: typical workers are spending 57% of their time communicating [meetings, calls] with others: 'Today, knowledge work is, quantitatively speaking, less about creating new things than it is about talking about those things.’