Mitch Wainer

🚨 Public Beta: Source is live! Attribution is broken. We’re building a new AI-powered platform for B2B growth teams - and we’re launching it early. It’s rough. It’s raw. But it works. If you're tired of flying blind with your marketing spend, Source shows you what organic and paid channels are actually driving the best leads and new customers. It’s a truth machine for marketers who want answers - not spreadsheets. This is the public beta. You’ll hit bugs. You’ll hit breakthroughs. You’ll help shape the future. Join us. Rip it apart. Help us make it better. Let’s rebuild attribution from the ground up. 💥 Bonus: The first 100 beta users get free 1:1 consulting time with me. I’ll personally dig into your data, unpack your funnel, and help you steer your marketing strategy in the right direction. Sign up for the free public beta 👉 source.app

@sgy Unfortunately I do not anymore. I would reach out to @paddix. :)

@MitchWainer Hi Mitch, I see you were previously at DigitalOcean. Please do you have a contact for developer relations or startups at Digital Ocean ? Thanks 🙏

@SaaS_CMO_Pro Always learning from you!

@MitchWainer Thanks for having me on Mitch! Really enjoyed the conversation.

The best ideas rarely come from staying in your bubble. Pull from B2C, make B2B more human, and remember marketing starts the moment a user touches the product. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

We should modernize go to market like we modernize product. Slack moved away from gated forms and lead scoring toward product led sales. Get people using the product first, then reach out based on real usage signals and PQLs. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

B2B doesn’t need to be stiff. Humor, video, and real emotion build trust. When people feel good about your brand, they stick around and they tell others. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

@ItsSnibby @SaaS_CMO_Pro @ItsSnibby 💯

@MitchWainer @SaaS_CMO_Pro Exactly. Freemium isn’t magic-it works when the product delivers real value upfront and scaling naturally triggers paid adoption. Packaging and pricing strategy often outweigh marketing spend. @MitchWainer follow back appreciated fr

The biggest growth lever at Salesforce, Zendesk, and Slack was pricing and packaging. True freemium worked because users could actually use the product, and paid became the natural next step as teams scaled. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

Product is only half the equation. Without distribution, even the best product stalls. The companies that win build both muscles. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

Traditional media power is shifting fast. Individuals and creator brands are becoming the new networks. Marketing changes every year, and AI is speeding it up, making teams smaller and tools smarter. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

Pricing and packaging is still under leveraged in B2B. So many “trials” are barely usable. Treat it like an innovation surface and it can change the whole funnel. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV… #B2B #BusinessStrategy

A simple brand tip for B2B marketers: stop sanding off the personality. Lean into what’s unique about your name and story. It’s how people find you. For IG CTA : Episode 2 with Bill Macaitis @saas_cmo_pro is available to watch now. Link in bio. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV…

People overthink B2B branding. Pick a color, commit to it. Pick a tone, stick to it. Even a mascot helps. The goal is to be remembered, not to be “safe.” Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtu.be/KKDQxVpV_CY?si… #BrandingTips #BrandIdentity #ContentMarketing

On this week’s episode of Growth Journal, I speak with Bill Macaitis about how AI is reshaping B2B. Barriers to entry are collapsing, opportunity is exploding, and it’s a little terrifying. Standing out matters more than ever. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxV… #B2Bmarketing #CareerInnovation

AI tools are worth exploring, even when they fail. The value isn’t instant wins, it’s learning where AI helps and where it doesn’t. The real downside is when AI replaces thinking instead of supporting it.  Episode 1 with David Dorman @ddorman out now youtube.com/watch?v=jjb-na… #AIinMarketing #ChatGPT #FutureTech

The lesson was simple but uncomfortable. Don’t force the sale too early. Freemium with limits worked better than trials once we played the long game. Episode 1 with David Dorman @ddorman out now youtube.com/watch?v=jjb-na… #BusinessStrategy #FreemiumModel

A simple leadership upgrade: process the chaos with ChatGPT before bringing it to people. Bring clarity, not confusion. Episode 1 with @ddorman out now youtube.com/watch?v=jjb-na…

@baxendale_laura @ddorman This blog post explains how multi-touch attributions works and includes some nice looking flow charts. ;) source.app/articles/intro…

@MitchWainer @ddorman It’s wild how attribution feels like archaeology now. We're digging for digital fossils in a landscape constantly reshaped by algorithm updates. Send help (and maybe a flowchart?).

Spent time with my friend and former CMO/Co-founder at DigitalOcean @MitchWainer on his new podcast to chat growth, marketing and attribution. Check it.

Choosing curiosity over comfort. It’s easy to mistake familiarity for understanding. The real unlock is going deep until you can explain the space clearly and make decisions with confidence. That’s how curiosity turns into conviction and a real point of view gets built. Episode 1 with David Dorman @ddorman out now youtube.com/watch?v=jjb-na…

@baxendale_laura @ddorman 😂

@MitchWainer @ddorman So, it's like trying to trace a TikTok dance trend back to its original inspiration? Good luck with that, Mitch. My brain cells are already staging a walkout.

Growth is contextual. What worked once won’t work twice. Different product. Different moment. Different growth lever. Episode 1 with David Dorman @ddorman out now youtube.com/watch?v=jjb-na… #MarketingStrategy #BusinessInsights #Digilution #Grafana