Marketing Evolution

The Performance Divide: How Data Foundations Determine ROI in Modern Marketing | Marketing Evolution AI adoption is outpacing data readiness. Join John Matthews & Kristen Eng (Citi) with @MarTech 📅 Apr 2, 1 PM ET 🔗 hubs.ly/Q047d2XP0

What’s your top-converting creative actually doing right? ✔️ Find messages that outperform ✔️ Compare by audience, channel, region ✔️ See what drives performance: format, visuals, CTAs Get a demo: hubs.ly/Q042V7BM0

A North American insurer used Mevo to modernize its media mix—testing TV & digital video to reach younger audiences without sacrificing performance. +7% member growth +24% quote requests 📷 Read the case study: lnkd.in/gTddAEq4

Marketing budgets face more scrutiny than ever. Mevo AI reconstructs real customer journeys and delivers explainable, impact-ranked budget recommendations. Less guessing. Less waste.

AI Optimism 🤝 Operational Reality CMOs believe in AI’s promise. But 84% say fragmented systems are holding them back. AI can’t fix bad data. It needs unified measurement and real-time intelligence to turn promise into performance. 👉 Read the blog: lnkd.in/gshq4uTp

🚀A North American telco cut conversion spend 50% and checkouts jumped +81% Mevo’s Decision Engine revealed SEM was capturing demand, not creating it. Shifting to upper-funnel paid off: +48% traffic +102% engagement +81% checkouts 👉 lnkd.in/gjZZReJD #marketingAnalytics

6. Transformation is costly — but delay is costlier “If enterprises don’t transform early enough, they’ll transform under threat.” — Marc Boroditsky, Nebius

5. Usability and trust drive adoption “Before my daughter could read, she interacted with Siri... anything that is somewhat interesting and basically free can get adopted everywhere.”— Tony Fadell, Build Collective

Big thanks to @insightpartners and everyone at @scaleupevent — inspiring conversations and meaningful connections 🙏 Some key themes and quotes from a day packed with great insights: a thread Read the full recap here: insightpartners.com/ideas/scaleupa…

Exciting news! 🎉 Mevo, part of the Insight Partners portfolio, will be at ScaleUp:AI 2025 in NYC on Oct 7! Join top AI builders & visionaries as we share breakthroughs & best practices. Get 35% off in-person tickets: scaleup.events #ScaleUpAI #AIInnovation

Full case study: marketingevolution.com/radio-wins-gol…

🏆 Radio takes Gold. 📺 TV takes Silver. A sporting goods retailer hit 16:1 ROI with the right media mix: • Radio drove 2X more sales than any other channel 💰 • TV top spots delivered +30% more revenue 📈 Full case study link in comments.

Still measuring like it’s 2015? It’s costing you more than you think. ❌ No full-funnel visibility ❌ No incrementality ❌ No real-time insights ❌ No proof of marketing’s impact The longer you wait, the more budget you waste. Learn more: lnkd.in/gqU8TC6j

What happens when AI powers a $100M media strategy? A top U.S. health insurer saw: 🔹 +170% media efficiency 🔹 +38% new members 🔹 +35% ROAS 🔹 +$26M optimized Full story → lnkd.in/gqxkxdxv

If MMM is coming up short when it comes to demographic data, turn that frown upside down and check out our new geo insights. You can see conversions within markets, sort by demographic, and unearth new market opportunities in just seconds. bit.ly/3MXeeOU

How many #measurement talk tracks at #rampup22 are ready today for the privacy compliant future which doesn't have deterministic user level data? If you're struggling to "fill the gaps" inquire about how we solve for this.